Alex Filippone Email & Phone Number

New York, United States

Brooklyn, New York, United States

Brooklyn, New York

• I lead research, discovery, and planning to create user-centric websites that accomplish organizational and business goals. I’ve worked alongside organizations like The National Constitution Center, Designtex, and.
• Perform stakeholder interviews, user interviews, content audits, comparative analysis, and data analysis to form a strong point of view
• Create and present project brief to set goals and direction, and create a shared understanding between internal and external teams
• Produce sitemaps, user personas, and user stories to serve as the foundation for decision making
• Create wireframes to reflect business and user needs
• Perform user testing to validate decision making and improve experiences

New York

• Helping B2B and B2C brands accomplish business objectives and connect with their users. Clients I've worked with include HeForShe, American Crew, and NBCSports.
• Conducted research to develop brand profiles and user personas
• Led discovery process to kick off client relationship and project
• Collaborated with clients to identify problems, goals and KPIs
• Defined and actualized digital marketing strategies aligned to brand and marketing objectives
• Analyzed web metrics and proposed solutions to increase key metrics

New York

• Responsible for taking B2B and B2C websites from concept to high fidelity designs.
• Collaborated with clients, project managers, copy writers, fellow designers, and developers to launch projects were proud of
• Created sitemaps, user personas, user journeys, and wireframes to serve as the foundation for the design process
• Showcased intended functionality through interactive and video prototypes using After Effects, Principle, and Invision
• Developed moodboards and style tiles
• Facilitated and participated in design feedback sessions

B.S, Visual Arts: Electronic Media

Advanced Regents Diploma