Adam Fox Email & Phone Number

San Diego, CA, US

Carlsbad, California, US

Carlsbad, California, US

San Diego, California, US

• I lead a team of passionate and committed data-driven digital marketers focused on high growth, strong performance and seamless user experience. I oversee QDOBA's digital ordering platform, digital channels (website &.
• Led implementation and drove company-wide adoption of new digital ordering platform that drove a 75% year-over-year digital sales increase (up to 330% during COVID-19)
• Created and executed new loyalty and CRM strategy that resulted in a 25% increase in member acquisition and a 50% increase in penetration among QDOBA Rewards members
• Revamped paid media strategy for paid media, driving 8x Return on Ad Spend (ROAS) in search engine marketing (SEM) and profitable ROI across paid social, video and audio channels
• Drove communications strategy for new brand positioning campaign and led PR and brand communication efforts for the launch of Impossible plant-based protein

San Diego, California, US

I helped clients improve their customer experience through data and analytics. Areas of focus included digital personalization, real-time marketing, Advanced Analytics and Customer Master (MDM).

San Diego, California, US

• I developed the technology roadmap for the Marketing, Customer Analytics and Customer Service Center organizations. I led a team of 10 employees plus third-party service providers to drive the planning, implementation.
• Built and deployed Omnichannel marketing strategy, including development of mobile, call center, customer analytics and marketing automation capabilities.
• Created and implemented enterprise customer data strategy to deliver cross-channel analytics and 360-degree view of the customer, resulting in increased customer retention.
• Gathered customer insights to create the design, requirements and agile development plan for customer-facing mobile application.
• Deployed cross-channel attribution solution to drive improved marketing analytics and increase conversion in e-commerce and retail stores.
• Drove the evaluation of new business opportunities related to pet health and connected pet devices, providing cost-benefit analyses and market potential for new products.

San Diego, California, US

• I led an enterprise-wide go-to-market planning process overhaul that maximized marketing effectiveness by driving greater collaboration and strategic planning across Marketing, Merchandising, Visual Merchandising.
• Created annual planning process that aligned business unit, customer and channel objectives and increased co-op funding by $15 million annually.
• Developed a standardized set of KPIs and measurement methodologies by which all marketing activity was planned, approved, evaluated and optimized.
• Improved marketing and promotional execution processes, reducing promotional store labor expense by 20% and improving Net Promoter Scores.
• Led internal communications and change management efforts that drove adoption of new promotional best practices, processes and procedures.

San Diego, California, US

• I led a team of 10 analysts and managers across marketing operations, marketing planning and traditional and digital media. Our team developed and implemented media and digital marketing strategies to drive strategic.
• Launched WholePets cross-platform digital and content marketing initiative to reposition the brand and drive revenue across both E-commerce and brick-and-mortar channels.
• Developed digital marketing plans for pet nutrition initiative and seasonal marketing campaigns to increase revenue and customer acquisition in strategic businesses.
• Implemented paid, owned and earned media strategies across SEM, programmatic media, public relations and social media to drive online-to-offline purchase behavior, resulting in increased ROI.

San Diego, California, US

• I optimized the national media budget and modernized Petco's media mix, migrating from a newspaper and catalog-dominated strategy to a more diversified allocation including broadcast and digital media. We reduced.
• Reduced print circular expense by 50 percent with no impact to revenue, funding investment in broadcast, direct response, digital and social media.
• Conducted strategic analysis and evaluated competitive trends to formulate and execute a promotions strategy that increased lift from print circular by $5 million annually.
• Drove incremental revenue increases of 5-10% across critical DMAs by creating market strategy focused on local media, event, PR, content and customer initiatives.

US

• I led a team of 15 analysts and managers who developed and executed marketing strategies that advanced company initiatives, drove sales and elevated the retail brand. I effectively deployed a $150MM marketing budget.
• Developed deep consumer insights to establish brand positioning and create clear value proposition for the Hispanic customer. Led cross-functional team including Marketing, Store Operations, Public Relations and.
• Created product strategy for Mervyns Credit Card, including all CRM and loyalty efforts, resulting in a 15% increase in credit penetration.
• Built and deployed marketing scorecard to develop, measure and report on KPIs and progress against strategic goals.

US

• I led a team of eight analysts and accountants responsible for tracking and analyzing marketing performance, and recommending marketing mix shifts that drove increased ROI. Our team optimized broadcast media through.
• Optimized broadcast media investment by testing various TRP levels across DMAs.
• Reduced print media spend with no impact to revenue by optimizing page counts and circulation by promotion type.

US

• I analyzed assortment, pricing and inventory for the Home and Women's apparel divisions, developing strategies for key items and categories to achieve sales and gross margin plans. Additionally, I evaluated the.
• Developed pricing strategies for key items in support of sales and gross margin plans
• Analyzed clearance performance and implemented pricing strategy that generated $10 million in incremental gross margin annually.

Led transition team that guided the organization through change in ownership and management. Developed strategies and engineered processes in Marketing, Sales and Operations that increased ad revenue by 25% and attendance by 10% Y-o-Y.Accomplishments included:-Procured telecommunications and IT infrastructure by negotiating and managing relationships with.

Produced and provided live play-by-play of 140 professional baseball broadcasts per season. Built the premier family entertainment brand in the Central Valley by generating all print and broadcast advertising campaigns. Developed integrated marketing campaigns for major client accounts including national restaurant chains, real estate brokers and.

Bsj, Journalism

Mba, Marketing, Finance