Adam Fox

Adam Fox Email and Phone Number

VP, Growth and Digital Innovation @ El Pollo Loco, Inc.
San Diego, CA, US
Adam Fox's Location
San Diego, California, United States, United States
Adam Fox's Contact Details
About Adam Fox

I'm a strategic and transformational marketing leader who's passionate about creating and executing marketing strategies that deliver great customer experiences, drive revenue, and build brand loyalty.At Rubio’s, I've developed strategies and solutions that have developed deeper brand engagement, delivered a better digital experience for our guests and driven increased frequency and loyalty. In prior roles at QDOBA and Petco, I've led B2C teams in Marketing Communications, CRM, Loyalty, Marketing Technology, Media, Digital Marketing, and Marketing Operations.I thrive in fast-paced environments, working with and leading teams of strategic thinkers who solve problems, execute well and get things done.MARKETING STRATEGYBranding | Marketing Strategy | Customer Strategy | Media Strategy | Omnichannel Strategy | Marketing Communications Strategy | Market Research | Promotional StrategyDIGITAL MARKETINGSearch Engine Marketing | Search Engine Optimization | Display Advertising | Programmatic Advertising | Mobile Applications | Mobile Marketing | Digital Marketing Analytics | E-Mail Marketing | Social Media | User ExperienceMARKETING OPERATIONS & ORGANIZATIONAL LEADERSHIPMarketing Analytics | Cross-Channel Attribution | Business Process | Change Management | Financial Planning & Budgeting | Agency Management | Project Management CUSTOMER LIFECYCLE MANAGEMENTLoyalty | Customer Acquisition | Customer Retention | Customer Segmentation | E-Mail Marketing | Direct Mail | Customer AnalyticsMEDIAMedia Planning | Digital Media | Broadcast Media | TV | Radio | OOH (Out-of-Home) | Print Media | Marketing Mix ModelingMARKETING TECHNOLOGYMulti-Channel Campaign Management | Marketing Automation | Business Intelligence | Customer Engagement Center | Digital Marketing Hubs | Master Data Management (MDM) | Data Governance

Adam Fox's Current Company Details
El Pollo Loco, Inc.

El Pollo Loco, Inc.

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VP, Growth and Digital Innovation
San Diego, CA, US
Website:
elpolloloco.com
Employees:
3474
Adam Fox Work Experience Details
  • El Pollo Loco, Inc.
    Vp, Growth And Digital Innovation
    El Pollo Loco, Inc.
    San Diego, Ca, Us
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  • Rubio'S Restaurants, Inc.
    Vp Of Marketing
    Rubio'S Restaurants, Inc. Apr 2024 - Present
    Carlsbad, California, Us
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  • Rubio'S Restaurants, Inc.
    Head Of Loyalty & Digital Experience
    Rubio'S Restaurants, Inc. Jan 2022 - Apr 2024
    Carlsbad, California, Us
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  • Qdoba Restaurant Corporation
    Director, Digital Experience & Media
    Qdoba Restaurant Corporation Sep 2018 - Jan 2022
    San Diego, California, Us
    I lead a team of passionate and committed data-driven digital marketers focused on high growth, strong performance and seamless user experience. I oversee QDOBA's digital ordering platform, digital channels (website & mobile app), Loyalty Program, CRM and Paid Media.Key accomplishments:• Led implementation and drove company-wide adoption of new digital ordering platform that drove a 75% year-over-year digital sales increase (up to 330% during COVID-19)• Created and executed new loyalty and CRM strategy that resulted in a 25% increase in member acquisition and a 50% increase in penetration among QDOBA Rewards members• Revamped paid media strategy for paid media, driving 8x Return on Ad Spend (ROAS) in search engine marketing (SEM) and profitable ROI across paid social, video and audio channels• Drove communications strategy for new brand positioning campaign and led PR and brand communication efforts for the launch of Impossible plant-based protein
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  • Teradata
    Consulting Director, Marketing Solutions
    Teradata Sep 2017 - Aug 2018
    San Diego, California, Us
    I helped clients improve their customer experience through data and analytics. Areas of focus included digital personalization, real-time marketing, Advanced Analytics and Customer Master (MDM).
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  • Petco
    Vp, Bio - Marketing & Voc (Marketing Technology / Digital Marketing / Customer Experience)
    Petco Dec 2013 - Jan 2017
    San Diego, California, Us
    I developed the technology roadmap for the Marketing, Customer Analytics and Customer Service Center organizations. I led a team of 10 employees plus third-party service providers to drive the planning, implementation and management of applications that delivered digital personalization, content management and CRM capabilities.Key accomplishments:• Built and deployed Omnichannel marketing strategy, including development of mobile, call center, customer analytics and marketing automation capabilities.• Created and implemented enterprise customer data strategy to deliver cross-channel analytics and 360-degree view of the customer, resulting in increased customer retention.• Gathered customer insights to create the design, requirements and agile development plan for customer-facing mobile application.• Deployed cross-channel attribution solution to drive improved marketing analytics and increase conversion in e-commerce and retail stores.• Drove the evaluation of new business opportunities related to pet health and connected pet devices, providing cost-benefit analyses and market potential for new products.• Led loyalty data and technology initiative which reduced customer inquiries by 30%.
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  • Petco
    Director, Promotional Planning (Marketing Operations)
    Petco Mar 2013 - Dec 2013
    San Diego, California, Us
    I led an enterprise-wide go-to-market planning process overhaul that maximized marketing effectiveness by driving greater collaboration and strategic planning across Marketing, Merchandising, Visual Merchandising, E-Commerce and Store Operations. The project drove an increase in co-op advertising funding, drove more cohesive presentation across channels and reduced store labor expense through a simplified strategy.Key accomplishments:• Created annual planning process that aligned business unit, customer and channel objectives and increased co-op funding by $15 million annually.• Developed a standardized set of KPIs and measurement methodologies by which all marketing activity was planned, approved, evaluated and optimized.• Improved marketing and promotional execution processes, reducing promotional store labor expense by 20% and improving Net Promoter Scores.• Led internal communications and change management efforts that drove adoption of new promotional best practices, processes and procedures.
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  • Petco
    Director Of Media & Digital Marketing
    Petco Apr 2012 - Mar 2013
    San Diego, California, Us
    I led a team of 10 analysts and managers across marketing operations, marketing planning and traditional and digital media. Our team developed and implemented media and digital marketing strategies to drive strategic initiatives and meet annual revenue targets. I built the digital marketing function for the brick-and-mortar channel -- including paid media (SEM and display) and content marketing strategies -- partnering with eCommerce and Social Media to drive omnichannel behavior. Key accomplishments:• Launched WholePets cross-platform digital and content marketing initiative to reposition the brand and drive revenue across both E-commerce and brick-and-mortar channels.• Developed digital marketing plans for pet nutrition initiative and seasonal marketing campaigns to increase revenue and customer acquisition in strategic businesses.• Implemented paid, owned and earned media strategies across SEM, programmatic media, public relations and social media to drive online-to-offline purchase behavior, resulting in increased ROI.
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  • Petco
    Director Of Advertising & Media
    Petco Aug 2009 - Mar 2012
    San Diego, California, Us
    I optimized the national media budget and modernized Petco's media mix, migrating from a newspaper and catalog-dominated strategy to a more diversified allocation including broadcast and digital media. We reduced preprint (circular) expense by 50 percent without impacting revenue to fund broadcast and digital media. Key accomplishments:• Reduced print circular expense by 50 percent with no impact to revenue, funding investment in broadcast, direct response, digital and social media.• Conducted strategic analysis and evaluated competitive trends to formulate and execute a promotions strategy that increased lift from print circular by $5 million annually.• Drove incremental revenue increases of 5-10% across critical DMAs by creating market strategy focused on local media, event, PR, content and customer initiatives.
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  • Mervyns
    Director Of Marketing
    Mervyns Aug 2007 - Oct 2008
    Us
    I led a team of 15 analysts and managers who developed and executed marketing strategies that advanced company initiatives, drove sales and elevated the retail brand. I effectively deployed a $150MM marketing budget, utilizing strategic decision-making, business trends and marketing analytics to maximize communication goals.Key accomplishments:• Developed deep consumer insights to establish brand positioning and create clear value proposition for the Hispanic customer. Led cross-functional team including Marketing, Store Operations, Public Relations and Merchandising to drive $25 million in annual incremental revenue.• Created product strategy for Mervyns Credit Card, including all CRM and loyalty efforts, resulting in a 15% increase in credit penetration.• Built and deployed marketing scorecard to develop, measure and report on KPIs and progress against strategic goals.
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  • Mervyns
    Senior Manager, Marketing Planning & Analysis
    Mervyns Jul 2006 - Jul 2007
    Us
    I led a team of eight analysts and accountants responsible for tracking and analyzing marketing performance, and recommending marketing mix shifts that drove increased ROI. Our team optimized broadcast media through continuous testing of TRP levels across DMAs and reduced print media expense without impacting revenue by optimizing page counts and circulation by promotion type.Key accomplishments:• Optimized broadcast media investment by testing various TRP levels across DMAs.• Reduced print media spend with no impact to revenue by optimizing page counts and circulation by promotion type.
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  • Mervyns
    Supervisor / Senior Analyst, Merchandising Planning & Analysis
    Mervyns Apr 2004 - Jul 2006
    Us
    I analyzed assortment, pricing and inventory for the Home and Women's apparel divisions, developing strategies for key items and categories to achieve sales and gross margin plans. Additionally, I evaluated the clearance performance and implemented a pricing strategy that generated $10 million in incremental gross margin annually.• Developed pricing strategies for key items in support of sales and gross margin plans• Analyzed clearance performance and implemented pricing strategy that generated $10 million in incremental gross margin annually.
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  • Stockton Ports Baseball Club
    Account Executive - Marketing & Promotions
    Stockton Ports Baseball Club Dec 2001 - Aug 2002
    Led transition team that guided the organization through change in ownership and management. Developed strategies and engineered processes in Marketing, Sales and Operations that increased ad revenue by 25% and attendance by 10% Y-o-Y.Accomplishments included:-Procured telecommunications and IT infrastructure by negotiating and managing relationships with local technology and telecommunications providers.- Planned and implemented a grassroots marketing campaign to solidify the team’s brand identity.
  • Modesto A'S Baseball Club
    Director Of Marketing Communications / Media Relations
    Modesto A'S Baseball Club Jun 1998 - Jan 2002
    Produced and provided live play-by-play of 140 professional baseball broadcasts per season. Built the premier family entertainment brand in the Central Valley by generating all print and broadcast advertising campaigns. Developed integrated marketing campaigns for major client accounts including national restaurant chains, real estate brokers and government agencies.Accomplishments included:- Created and marketed new ticket mini-plan strategy which increased revenues, improved cash flow and helped the team establish a 54-year attendance record in 2000.- Negotiated cost reductions for all vendor contracts including team publications, marketing collateral, telecommunications, IT maintenance and web development.

Adam Fox Skills

Integrated Marketing Management Marketing Strategy Direct Marketing Digital Marketing Leadership Advertising Online Marketing Analytics Market Planning Market Research Social Media Marketing Marketing Communications Retail Customer Insight Competitive Analysis Cross Functional Team Leadership Sales Strategic Planning Marketing Email Marketing Project Management Brand Development Online Advertising Strategic Communications Customer Acquisition Sem Budgets Segmentation Merchandising Brand Management Budgeting Search Engine Marketing E Commerce Promotions Budget Management Marketing Management Copywriting Marketing Research Media Relations Analytical Skills Information Technology Marketing Technology Multicultural Social Media Marketing Operations Marketing Automation

Adam Fox Education Details

  • Northwestern University
    Northwestern University
    Journalism
  • University Of California, Davis - Graduate School Of Management
    University Of California, Davis - Graduate School Of Management
    Finance

Frequently Asked Questions about Adam Fox

What company does Adam Fox work for?

Adam Fox works for El Pollo Loco, Inc.

What is Adam Fox's role at the current company?

Adam Fox's current role is VP, Growth and Digital Innovation.

What is Adam Fox's email address?

Adam Fox's email address is ab****@****ter.net

What is Adam Fox's direct phone number?

Adam Fox's direct phone number is +151028*****

What schools did Adam Fox attend?

Adam Fox attended Northwestern University, University Of California, Davis - Graduate School Of Management.

What are some of Adam Fox's interests?

Adam Fox has interest in Org, Kids, Electronics, Shop, Target (Company), Home Improvement, The Onion, Reading, Sunrun, Someecards.

What skills is Adam Fox known for?

Adam Fox has skills like Integrated Marketing, Management, Marketing Strategy, Direct Marketing, Digital Marketing, Leadership, Advertising, Online Marketing, Analytics, Market Planning, Market Research, Social Media Marketing.

Who are Adam Fox's colleagues?

Adam Fox's colleagues are Laura Aguilar, James Charls, Annie Barrera, Alexis Olmedo, Luis Garcia, Jorge Lemus, Janely Borjas.

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