Radhika Ajgaonkar Email & Phone Number

Mumbai, Maharashtra, India

Responsible for setting up the process of measuring the social media performance and create meaningful reports.Create purposeful social listening reports for various clients, their competitors and their industry with valuable insights for future planning. Help track conversation during emerging PR crisis in a timely manner with quick analysis. Work on providing a quick view on conversations for a brand for new business pitches. Analysis of conversations for thought leadership building for brand and its C-Suite executives.Software’s worked with – Meltwater, Konnect Insights, PhantomBuster, SEM Rush, SimilarWeb, Google Keywords, Google Trends, SproutSocial Clients worked for:- Tata Power, BCCI, NSE, Cannon, Ensono, Raymond Crisis.

Mumbai, Maharashtra, India

Job Profile Responsible for the social media performance reports of the various series and movies going live on Amazon Prime. Track and analyse the conversations on social, for shows that are set to go live on Amazon Prime to help the Amazon Prime marketing team make informed decisions. Help internal teams by deriving insights through social listening for industry and competition. This helped them make future content and marketing plans.Handled a team of 3. Software’s worked with – Brandwatch, Konnect Insights and PhantomBusterClients worked for:- Amazon Prime.

✓ Responsible for the monthly social media performance reports. ✓ Conduct social listening for BD projects to derive insights to craft social media strategy. ✓ Manage the online reputation of more than 10 brands through monitoring of brand channels & social media conversations. ✓ Handled reputation damaging crisis situation through quick response and continuous monitoring and tracking. ✓ Managed a team of 6 people working on 10 clients.Software’s worked with - Radiance6/SalesForce Social Studio, Talkwalker, NxtAnalytics and PhantomBuster, Facebook Analytics, Facebook Ad Manager, Instagram Analytics, Twitter Analytics, LinkedIn Analytics. Clients worked on - Tata Salt, Tata Sampann, Tata Swach, Luminous, Birla White, Philips, American Tourister, Samsonite, PVR, Lee Jeans, Revv Cars.

Bangalore

Bengaluru Area, India

✓ Primary account manager for 4 clients. ✓ Assist the client in building their digital strategy with suggestions on content development and media plans. ✓ Manage campaigns including PPC, organic SEO, Email and Social Media.✓ Oversaw the implementation of campaigns and track results of individual campaigns.Software worked with – Microsoft Excel, Powerpoint, Google Ad words, Facebook Ad Manager. Clients worked for: Valmark Developers, Alembic Realestate, The Empyrean - Fire Luxor Developers, Zuari Infraworld

Bengaluru Area, India

✓ Managing the social media presence for 4 brands on Facebook, Twitter, LinkedIn and Instagram✓ Create monthly content calendars keeping in mind client business objectives. ✓ Participating in agency brainstorms to develop ideas that tie into the challenge/strategy at hand ✓ Liaise with designers to ensure that the post created is appealing and communicating the correct message. Software worked with – Microsoft excel, Powerpoint, Facebook, Twitter and LinkedIn insights, Instagram, Buffer. Clients worked for: PlanetFashion, Greenwood High School, Academy of Fashion and Design (afdindia).

Bengaluru Area, India

✓ Managing the Digital presence for 4 brands ✓ Responsible for developing the strategy for off-page SEO such as Blog, Article writing and Forum submission. ✓ Liase with the writers to develop the content and ensure submission by our SEO experts. ✓ Ideate on various brand positioning activities for various companies. Clients worked for: Mobileum, Globe Touch, IRIS Home Fragrances, Banna Creations

Mumbai

✓ Maintaining Facebook and Twitter profiles of 6 brands by engaging in conversations. ✓ Manage, create and publish original, high-quality content for each brand. ✓ Creating the competitor analysis for the brands. ✓ Interfacing with the client to understand their brand outlook and executing their requests. Clients Worked for: • Tata Crucible • Santoor Lounge• Nerolac Paints – India • Nerolac Earth Matters• Sunfeast Dark Fantasy • Sunfeast Dream Cream

Mumbai

On Contract to Tata Interactive Systems Pvt. LtdEditing for grammar, spelling and punctuation lesson plans of the ClassEdge product of Tata Interactive Systems.

✓ Planning, organizing, writing and publishing of all content and driving the SEO efforts on 2 websites.✓ Monitoring and analysis of website traffic trends on Google Analytics, Yahoo Site explorer and Bing including visitor numbers, sources, outgoing traffic, etc.✓ Tracking the progression of the linking strategy by monitoring travel and money forums and responding to queries, identifying and contacting potential reciprocal links partners, adding reciprocal links to the website, etc. ✓ Monitoring outbound traffic, and analysis of affiliate relationships. Clients Worked for• Currency Exchange • Travelmoney.com

Mumbai Area, India

Project: Content Analysis - The project involved monitoring the PR efforts of a particular brand by rating articles from traditional and digital media as per the projects perspective. It required applying relevant brand messages to articles as specified by the client to determine whether the intended PR message has been delivered to the audience.My Responsibilities: Handling all the operational and managerial aspects of the project of Content Analysis Managed a team of 5 individuals.Communicating with the client on a regular basis regarding the queries and status of each project.Responsible for recruitment to the profile of Executive-Content Analysis.Responsible for setting up the MIS for Content Analysis, thus helping the management in keeping track of the performance.Project: Verbatim AnalysisResponsible for setting up the team for Open-ended coding in the organisation.Doing the recruitment for the profile of Executive-Coding.Responsible for setting up the quality standards for this team with regular correspondence with client. Project: Marketing and BrandingInvolved in various branding activities for the company Responsible for launching the company newsletter and maintaining the company website Responsible for creating a presence for the company on digital media.Co-ordinating the presence of the company at various industry events.

Responsible for creating information packages pertaining to various topics from sports to travel to music for consumption on a mobile device.Responsible for creating an interesting and precise menu so as to be able to get the relevant information in minimum number of clicks Maintenance and updating of this information on a regular basis.

Involved in researching, developing and updating detailed database of PEP’s (Politically Exposed Persons) belonging to all countries in the world. Solely responsible for creating and maintenance of the database of KYC reports done by our company by verifying the necessary information to be included for the PEP and Regulatory Databases.Developed and implemented standard operating process for new projects in the team. Designed & implemented MIS to track the status of each project at every stage of the process.Responsible for scheduling the collation of information by team members through analysis and approving of new web pages as per database requirements and project time lines.Training of new team members to the working procedure of the Team.

Tele-Marketing of Life Insurance products of Tata AIG and Accidental Insurance projects of HSBC -Tata AIG.

Post Graduate Program, Media And Entertainment

Activities and Societies: Placement Committee

Advanced Diploma In Business Administration, Marketing

B.A, English Literature