Andrea Penman (Goodall) Email & Phone Number

Responsible for managing and delivering the advertising plan and budget. This includes press and print, digital (display, content, SEO and PPC), audio and video, to deliver leads and raise brand awareness.

Nottingham, United Kingdom

Responsible for all marketing activity related to Arc Partnership and for managing the content and social media streams for SCAPE and all business units. As part of this role I established a new messaging framework for SCAPE and subsidiaries and sourced and implemented a new social media and content management tool. I lead the planning and writing of all social media activity and content, working with internal and external stakeholders to create a cohesive map of content for each month, quarter and year, drilled down into day-to-day. I plan, research, build and track targeted audiences and paid for campaign activity. Whilst responsible for Arc Partnership overall marketing activity, I delivered collateral and organised and managed events and sponsorship activities that supported the relationship between Arc and Nottinghamshire County Council, including brochures and presentations. I also developed marketing plans for Arc Partnership activities – including managing their marketing budget and delivered a new brand ID and new website for the business.

Nottinghamshire

Working with new parts of the business to create campaign activity that drives awareness of products (including ones new to our business) available to customers.Working alongside the Digital team to create a plan that optimises our creative and content assets in as many ways as possible. I've also designed and implemented a new process for creating assets that included planning, timing, budget allocation and use of these across all potential channels, particularly digital. Also responsible for the planning and delivery of content with our media partners, including The Telegraph and the Financial Times; working closely with them, our agencies and stakeholders across the entire E.ON business, to develop and create editorial and video content that reflected our strategic aims for 2016.

Nottingham, United Kingdom

At the beginning of my role in social media our activity, follower numbers and reach were very small and social media was only being used for small scale customer service activity.I began the process of creating content that was engaging to our follower base and also set up some more robust processes for the customer service team. I created new ways of reporting activity and set up tools so we could monitor activity more effectively. These reports were key in raising the profile of social media across the business and as our team developed, the reports did too. I constantly had to evaluate the social media landscape against the content we had planned, or had been asked to use by other parts of the business, to decide if it would help us to meet our objectives. This was often on a tight timescale too! I regularly created reports for other areas of the business to demonstrate the value of social media, for example, reports about how various pieces of activity had performed against campaign objectives. All activity was designed with measurable targets in mind.

Nottingham

During this role I worked on the migration of 3,500 pages of content, both brochureware and functional, from Microsoft CMS to Sitecore. I delivered changes to eonenergy.com and eonshop.com to support ATL/BTL campaign activities as well as BAU activity (approx. 3,000 changes per year)I also planned large and small scale projects for new sections of the website, working with business stakeholders to understand their business objectives in order to recommend, manage and build digital content in line with SEO best practice. I was Digital work stream leader for a number of high profile projects and managed the relationship with third-party businesses. I also managed the transition of the website during a re-brand

As part of this role I managed the support team to ensure they reached both personal and team targets each month, while supporting the Account Managers . I co-ordinated the handover between teams to ensure a high quality service to the customer and ensured that existing processes ran smoothly and improved them where necessary, liaising with various departments, both internal and external, to achieve resultsI also managed the design and implementation of a new energy management system and cultivated the relationships between different branches of the company, making sure agreed processes were running smoothly and Service Level Agreements were met. I monitored sales progress to ensure targets were met, re-organised the team and working practices to become more efficient and pushed forward the introduction of new products and services. I also created brochures and documents for the sales team and contributed to a company re-brand.