• Directed CEO communications, including video production, social presence, and email • Provided executive leadership in communication strategy resulting in a sustained increase in engagement and open rates (50% to 70% in 90 days)• Managed crisis communications, best practices and back-end technologies• Effectively recruited, grew, and managed a skilled team, driving strategic communication initiatives, crisis management, and brand consistency• Maintained quality control of brand imagery as lead photographer/videographer and overseeing vendors as needed• Drove a rapid 62% surge in school social media engagement within the first 90 days• Achieved an 850% increase in LinkedIn page views and 776% more unique visitors during my tenure• Innovated assets and virtual experiences for enrollment initiatives, fueling growth• Oversaw comprehensive communication efforts, including email, video, print, and social media campaigns• Branded and led the creative for special events to insure consistency throughout the various touch points• Crafted compelling copy for web, print, email, and social campaigns• Strategically designed and developed the organization's new website, optimizing user experience and enhancing online brand presence

• Designed and built the new school Blackbaud K-12 website and switched company systems from .com to .org• Acquired and managed the school's Apple Developer License• Developed internal apps with Xcode• Filmed and edited 150+ videos to support parent education programming, school marketing material, and other communications using Premier Pro, Final Cut Pro, and After Effects• Redesigned daily email communications for constituents• Worked with Parents' Association to deliver digital communications (videos, landing pages, print material, etc.)• Created written and visual content for the School’s Facebook, Instagram, and LinkedIn accounts• Acted as technical member of team responsible for emergency communications and API integrations• Acquired Salesforce through the Power of Us hub and implemented it within the student success team

• Enhanced existing pipeline as well as pitched and established new business for the agency at ~ $250k• Oversaw the agency’s digital marketing transformation through the implementation of new tools and technology as well as training of existing staff and the hiring of new team members• Built start-up known as LAB186 including website and technology infrastructure as well as employees, clientele, revenue stream, and marketing awards• Managed employees in Los Angeles and New York• Implemented Salesforce agency-wide for enhanced reporting and marketing automation• Performed successful lead generation campaigns with integrated landing pages and automation• Led the creative team responsible for website development, video production, photography, graphic design, print, and content creation for government, hospitality, non-profit, beauty and cosmetic, financial, and agricultural clients• Executed SEO and social media audits for agency-wide accounts• Defined SEO and SEM guidelines for clients• Developed PPC and paid social campaigns for multiple clients through Google Ads and Facebook Ads Manager• Designed CAD product animations with Fusion, KeyShot, and Cinema4D

• Worked with international colleagues to build and execute cohesive marketing plans• Migrated 75,000+ records to Salesforce from four separate legacy systems without an implementation partner • Spearheaded and executed the firm-wide Salesforce Lightning implementation• Provided Salesforce training for the North American and Asian sales teams (as well as other internal users)• Integrated Salesforce with the global website to consolidate disparate systems and automate customer processes and communications• Increased B2B lead generation through targeted social media, print, and email marketing campaigns• Conceived and executed the creation of marketing campaign website landing pages • Eliminated lead follow-up time with automated internal and external marketing processes• Established automated scheduling of monthly sales and marketing reports• Developed SEO strategies for the website rebuild• Designed trade show booths for local and foreign markets including Japan, Germany, and Korea• Oversaw the creation of marketing materials, graphic design, branding initiatives, mobile apps, and video production• Filmed, directed and edited customer success stories in 4K and edited with Adobe Premiere and After Effects

• Interfaced with politicians, actors, and corporate executives to produce videos, website content, and live events for Fundraising• Supplied IT solutions to support events such as the 2016 RNC Presidential Debate and the funeral of First Lady Nancy Reagan• Led the growth of the Reagan Foundation YouTube channel from 21k to 31k subscribers• Drafted and executed company-wide SEO practices• Maintained annual Apple Developer Program and Apple Developer Enterprise Program licenses• Project managed digital education initiatives including WordPress implementations and customer loyalty cycles of engagement• UI/UX designer and CSS coder for the Reagan National Defense Forum event app• Designed and coded ReaganEDU, a social education platform built on Salesforce• Prototyped the first Reagan Foundation employee iOS app powered by the Salesforce Mobile SDK• Restructured email communications to follow modern design paradigms through custom Exact Target templates and training• Manage social media and television content schedules• Enhanced content of existing social media platforms by leveraging new technologies, content, and programming• Researched and implemented new and strategic processes and business solutions for all aspects of the Reagan Foundation’s operations including the new Institute in Washington, D.C.• Directed and oversaw live broadcast operations and crew for YouTube Live, Facebook Live, and Periscope• Upgraded auditorium broadcast and video technologies• Responsibilities include high-level multimedia projects, technology/media network implementations, television commercials, documentaries, and mobile app/Salesforce development to increase ROI and conversion rates through enhanced UX

• Shot, directed, and edited more than 1,100 videos for YouTube and other social media outlets• Grew the Reagan Foundation YouTube channel from 0 to 21k subscribers• Provided content for the Reagan Foundation Facebook page which grew from 0 to 375k likes• Conceived and launched four new weekly video series for social media• Produced quarterly television commercials for museum exhibits• Implemented broadcast technologies that saved $120,000 over 5 years• Directed a video crew for weekly livestreams• Created annual budgets for the creative department• Managed content schedules for social media channels

• Designed all magazine and newspaper ads• Managed advertising schedule • Formatted and wrote copy for brochures and catalog layouts• Photographed products (e.g. jewelry, clothing, and china) and head shots for web and print• Provided print and digital graphic support for all museum exhibits• Negotiated cost with printers and vendors• Started the video production department that is responsible for video creation and broadcasting

• Designed award-winning advertisements for the Boston Underground Film Festival• Created digital web advertisements for Toyota Scion

• Coded a firm-wide employee portal/intranet for partners• Designed the New Hire Information Technology Training publication• Revamped weekly IT email communication templates with HTML and CSS to heighten brand and customer experience