At 3Sixty Sports, our team's mission is to transform clients into self-sustaining sports franchises, leveraging my expertise in sports marketing and digital asset monetization. Our innovative approach to creating financially viable options for our partners has established us as a leader in the sports marketing arena, adept at navigating the complex interplay between sports entities, government agencies, and the corporate sector.Reflecting on my strategic role as Commercial Manager at Malaysia Rugby, we pioneered new revenue streams and fostered enduring corporate partnerships. This experience honed my capacity for stakeholder engagement and commercial strategy execution, culminating in a landmark event that attracted a record attendance, which showcases our commitment to promoting sports as an independent and thriving industry sector.
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Director3Sixty Sports Oct 2022 - PresentMalaysiaWhat we do? We offer financially viable options for raising money through corporate partnerships, public events, or the sale of goods, as well as for monetizing digital assets.Who we served? We are the facilitator that function as a bridge between a few different industries, sports fraternity, government agencies, and the corporate sector to enable them to work together toward a shared & common goals.How we do it? We guide our clients in transforming themselves into an indepenedent sports franchises by establishing a commercially sustainable sports ecosystem free from reliance on tax payer money. -
Commercial ManagerMalaysia Rugby Jan 2018 - Sep 2022Establish the union's commercial arm by generating new revenue streams throughsponsorships, merchandising, events, and monetization of digital assets.Served as a liaison between the union and corporate partners to ensure thatrequirements are met throughout the year and such partnerships are retained forthe future. Experienced in collaborating and maintain good professionalrelationships with various leading cooperative companies.Have an extensive networking and good relations with key personnel of theunion's stakeholders such as the Ministry of Youth & Sports.Spearheaded an innovative ticket sales campaign for the Asia Rugby Championship2018, the union's first paid tournament. A record crowd of 25,000 people attended,with sales totaling $200,000. The campaign incorporated both digital (social mediamarketing, influencer marketing, video commercials, SEO, and so on) andtraditional approaches (tv, newspaper, radio etc.).Develop, strategize, and implement integrated merchandise marketing by leadingthe execution of events, advertising, marketing initiatives, and athlete appearancesthat generate ‘The Bungaraya’ buzz throughout the calendar year. Primarilyengaged and coordinated the entire process comprising design, product selection,technical and quality control, marketing ideas and concepts, videos, campaignnarrative, teasers, campaign slogans, and the product launching event.Special Projects (Head) & International Duties:Tokyo, 2018: Along with the union's president, served as special envoy to explore potentialstrategic partnerships with Japan Rugby Football Union.Paris 2022: Oversee the participation of the National Rugby Development Team at the ParisWorld Game on the union's behalf.Develop a new prospective collaboration with Racing 92 (a pro rugby club)focusing on development and knowledge exchange.2018 Rugby World Cup Trophy Malaysia Tour2019 National Rugby Award2020 Malaysia Rugby Partnership Appreciation & Fundraising Royal Dinner -
FacilitatorPulau Bidan Permaculture & Island Conservation Apr 2015 - Mar 2016Kedah, MalaysiaTaking a year off to undertake volunteering work on an island in Kedah, North of Malaysia as a facilitator. Coordinate and assist the volunteers from all around the world with everyday tasks and projects. This project's goal is to transform the island to an ecologically sound and sustainable living space via the implementation of the Permaculture Concept as well as to conserve the island from any man-made pollution
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General ManagerGaya Segak Sdn Bhd Jan 2014 - Feb 2015Kuala Lumpur, MalaysiaSetting a new company by Longrich Group for Muslimah Products. Strategized online sales by creating an E-commerce Website and as well as deciding the the Distribution Channel for the offline Sales. Maintaining the smooth running Operations, Systems, Websites and Logistics. Key Person for Digital Media Management.
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General ManagerMadman Mma Gym Aug 2012 - Jul 2013Selangor, MalaysiaFounded and setting up a Mixed Martial Arts Gym with a partner. Structuring the organization and image of the gym. Focused on developing programs, modules and marketing strategy for Operational and Commercial values of The Company. Ensuring the best practice is followed in safety, legality and the quality of services.
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Operation ManagerTrue Fitness Malaysia Sep 2006 - Sep 2010Kuala Lumpur, MalaysiaKey Person of defining and re-enforcing issues pertaining to Operations, Membership, Guest Relations and Customer Service. In charge of prepping new branches for its day to day operational procedure.
A.J Haq Education Details
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International Olympic CommitteeSport And Fitness Administration/Management -
Accounting -
Victoria Institution, Kuala LumpurAccounting
Frequently Asked Questions about A.J Haq
What company does A.J Haq work for?
A.J Haq works for 3sixty Sports
What is A.J Haq's role at the current company?
A.J Haq's current role is Commercial Sports Consultant.
What schools did A.J Haq attend?
A.J Haq attended International Olympic Committee, Universiti Teknologi Mara, Victoria Institution, Kuala Lumpur, Sekolah Sultan Alam Shah.
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