Directly responsible for leading a team of professionals to provide successful implementation of B2B lead generation strategies for multi-national, mid-market (<$700M revenue generating) companies. Client $M ROI and 300% customer increase in first 12 months.▪Design, develop, and execute processes which increase revenue generation across brands▪Work with client’s SMEs to establish thought-leadership, grow corporate brand awareness, and improve market share across regions of the Americas, APAC, and EMEA ▪Strategize and coach clients on best practices to leverage thought-leadership content including:- Position White Papers- Books- Blog Series- Editorial Content- Live and/or Recorded Webinars- Video- Podcasts- Live Streaming Broadcasts - Conferences and Events- Training/Course Creation- Case Studies- Print Advertisement- Brochures/Sales Collateral ▪Enable clients to grow and gain market-share and to produce high-value, sales-ready leads using a mixture of strategies and tactics incorporating multiple channels for branding, thought-leadership, and lead generation▪Contribute directly to clients’ international conference, expo, and workshop facilitation along with development of collateral including booths, brochures, training slides, audio/video, and participant manuals▪Metrics tracking and reporting, analyzing trends and responding accordingly▪Specialized expertise in: - Marketing Budget Management- Digital Marketing- Omni-Channel Marketing- Marketing Strategy & Planning- Lead Generation- Marketing Qualification (MQL)- Marketing Automation- CRM / SaaS- Sales Qualification (SQL)- Sales Pipeline Management- Project Scope Development- Proposal Development- Multi-touch Attribution Modeling- Custom Lead Scoring Models- Data Hygiene & Data Augmentation- Data Analytics & Reporting▪Vertical industries include:- CPG- Manufacturing- Industrial- Software / SaaS- Healthcare- Technology (IoT/IIoT)- Professional Services- Real Estate

www.TED.com/tedxwww.tedxtulsa.comOur mission: Spreading ideas.We believe passionately in the power of ideas to change attitudes, lives and ultimately, the world. So we're building here a clearinghouse that offers free knowledge and inspiration from the world's most inspired thinkers, and also a community of curious souls to engage with ideas and each other.TED is a nonprofit devoted to Ideas Worth Spreading. It started out (in 1984) as a conference bringing together people from three worlds: Technology, Entertainment, Design. Since then its scope has become ever broader. Along with two annual conferences -- the TED Conference in Long Beach and Palm Springs each spring, and the TEDGlobal conference in Edinburgh UK each summer -- TED includes the award-winning TEDTalks video site, the Open Translation Project and TED Conversations, the inspiring TED Fellows and TEDx programs, and the annual TED Prize.TEDx was created in the spirit of TED's mission, "ideas worth spreading." The program is designed to give communities, organizations and individuals the opportunity to stimulate dialogue through TED-like experiences at the local level.At TEDx events, a screening of TEDTalks videos -- or a combination of live presenters and TEDTalks videos -- sparks deep conversation and connections. TEDx events are fully planned and coordinated independently, on a community-by-community basis.

When I started The Résumé Lady in 2008, I began with the simple purpose of helping professionals get their expertise, talents, and potential on paper in an appealing and purposeful format. Since then, I've expanded the team of writers to support more diverse professionals to execute on a great resume, CV and/or LinkedIn Optimization. The Résumé Lady specializes in high-quality, professional documents or online profiles for your career search which require extensive technical and presentation writing.Our goal is to pinpoint your most marketable skills and build your "brand" through accentuating your past work experience, your gained expertise, your potential and your passions. Collaborating with our team can help you wrap impactful words around your work history and performance to accelerate your job search success. Through LinkedIn, we also network or show you how to connect with the best recruiters around the world. Let us serve your résumé and Linkedin services needs at: www.myresumelady.comResponsible for serving as an independent resource specializing in high-quality resumes that require extensive technical and presentation writing for a wide range of positions within: − Construction− Manufacturing− Software− Industrial− Engineering− Healthcare− Consulting − Oil & Gas− Power Generation & Energy− Legal − Education/Higher Education− Sales − Marketing− Pharmaceutical− Authors and Public Speakers− Military/Government− Information Technology− Retail/Customer Service

As the Communications and Marketing Chair it is my responsibility to ensure the members and prospective members in the region are kept abreast of opportunities for professional growth and upcoming meetings/events. In this role, I collaborate with the board to determine how best to serve the membership of SMRPCC.SMRP Local Chapters provide locally-based, low cost education and career development services for M&R Professionals at every point in their career. Chapters also serve to make education, networking, and career development available, while providing an avenue to build leadership skills for early and mid-career professionals.

Performed all duties inherent in a managerial role with responsibility for global marketing of products and services to specific Blue Chip industry markets ensuring that solutions were positioned to sell based on market needs▪Responsible for combined global budget of $400K to include Marketing, Media and Conferences for N. America, APAC, EMEA ▪Led team of four divisional coordinators and office admin▪Process owner for:- Marketing - Salesforce CRM- Marketing Automation (Aweber.com)- Social Media - GlobalSpec.com Optimization- Ad Development/Media Fulfillment- Conference Logistics, Global- Training Logistics, Global▪Served in business development and sales role for public, private, virtual training- Grew from launch to $500K in year one▪Generated 10K leads resulting in ~3.5K MQLs through aggressive whitepaper and web-marketing campaigns within 18 months▪Successfully launched first-ever GlobalSpec virtual conference generating 500+ leads and ~150 MQLs in 2009▪Served as point of contact and liaison to media, suppliers/vendors, community groups (Charleston Chamber), and professional orgs (SMRP and S. Carolina Manufacturing Alliance)▪Contributed to strategic planning process, improved Marketing and Business Development processes▪Developed go-to-market strategies, planned, and executed successfully to serve global industries▪Worked with Sr. Directors, Principal Advisors, SMEs, and Ownership to define and direct marketing strategies including budget management across multiple – simultaneous projects ▪Delivered value to internal and external customers and promoted profitable growth for the company ▪Successfully launched GPAllied joint marketing venture company between Allied Reliability and General Physics within 45 days▪Marketing efforts included advertising, branding, product/service launches, public relations, acquisition/retention programs, sales collateral/tools development, event/tradeshow recommendations/coordination and ROI justification

Directly responsible for marketing to the industrial manufacturing, reliability engineering, and maintenance industry while protecting the brand and performing duties that enhanced the organization’s thought leadership position globally. ▪Promoted to Management and relocated in June 2007 to corporate headquarters in Charleston, SC ▪Reported directly to the VP of Business Development through June 2007▪Assisted in development of the 2007 media and conference plan▪Liaised with graphics design, web development teams, and trade publications ▪Collaborated with SMEs to develop first training program, including all PowerPoint presentation materials, corresponding instructional keys and student training manuals; oversaw all printing, assembly, and shipping▪QA/QC for all presentations, workshops, newsletters, automated emails, and collateral ▪CRM power user and administrator (Salesforce.com)▪Marketing automation implementation and execution (Aweber.com)▪Interviewed SMEs to gain insight on services and capabilities for document development▪Drafted bios for engineering staff as well as all client-facing personnel▪Coordinated logistics for company presence at trade conferences and events ~12 weeks/year travel time▪Accountable for obtaining set up diagrams, services, and show guidelines▪Drafted, edited, and submitted all industry abstracts for sessions and workshops ▪Developed training and workshop materials ▪Delivered workshop content as part of the facilitation team ▪Setup and tore down conference exhibition booth▪Served as point of contact at conferences/exhibit hall▪Led the lead generation activities during and after to ensure cost-effectiveness▪Reported all conference activity metrics during post-conference analyses