As an Independent Social Media Manager, I specialize in scaling small businesses and influencer marketing partnerships with a focus on brand awareness and audience development. I have five years of experience in online media management, digital marketing, and advertising, working with various clients across different industries and platforms.Currently, I am the Social Media Manager at KARACA Senegal and have worked of brands like Whiplash by AJ, a beauty and eyelash brand that offers lash styles and other services. I am responsible for creating and executing the social media strategy, managing the content calendar, and overseeing the influencer marketing campaigns. I have increased the brand's reach, engagement, and conversions by 50% in the last six months. I am also pursuing a Bachelor's degree in Psychology at the University of Maryland Global Campus, where I am learning about human behavior, motivation, and communication. I am passionate about connecting with people, discovering new trends and cultures, and building and sustaining deep relationships, both personally and professionally.