Growth Marketing Lead
Current• Leading a cross-functional team in designing and implementing data-driven growth strategies that should result in a 45% increase in revenue within 6 months.• Developing and executing integrated marketing campaigns across various channels, including email marketing, social media, SEO, and paid advertising.• Conducting comprehensive market research and competitor analysis to identify new growth opportunities. • Implementing marketing automation tools and strategies… Show more • Leading a cross-functional team in designing and implementing data-driven growth strategies that should result in a 45% increase in revenue within 6 months.• Developing and executing integrated marketing campaigns across various channels, including email marketing, social media, SEO, and paid advertising.• Conducting comprehensive market research and competitor analysis to identify new growth opportunities. • Implementing marketing automation tools and strategies, which should result in 12% increase MoM in lead generation and improved customer engagement.• Optimizing the customer journey and increasing conversion rates by 15% MoM through A/B testing, landing page optimization, and conversion rate optimization (CRO) techniques.• Collaborating with the Product team to drive user adoption and improve customer retention, which should result in a 30% reduction in churn rate QoQ. • Leveraging analytics tools and data insights to identify key growth opportunities and provide actionable recommendations for campaign optimization. Show less