Directed a diverse marketing team of 14, driving a 60% improvement in performance through strategic KPI and KRA implementation and effective performance management.Developed and executed comprehensive go-to-market strategies in the US, EMEA, and India regions, ensuring successful product launches, optimized market positioning, and enhanced customer engagement.Implemented ABM campaigns and B2B marketing strategies, driving impactful results through stakeholder collaboration, and achieved target revenue.Organized events led webinars and talk shows for demand generation collaborating with internal stakeholders for seamless end-to-end execution. Managed content and PR, including blogs, press releases, weekly newsletter and social media across multiple channels, enhancing brand visibility and engagement.Executed and optimized Google Search ads campaigns and SEM strategies, leveraging advanced analytics tools (e.g., Google Analytics, SEMrush) to drive targeted traffic, enhanced lead generation, and achieve a 30% improvement in cost CPA.Managed LinkedIn paid campaigns for MARINE, a B2B SaaS market intelligence tool, achieving a 20% increase in qualified leads and a 25% rise in engagement by leveraging targeted audience strategies and performance analytics.Established and managed the SEO function, leading a team to enhance search engine rankings and drive organic traffic. Successfully implemented SEO strategies that resulted in a 40% increase in website traffic and a 25% boost in lead generation.Conducted A/B testing on product pages to optimize performance, reduce bounce rates, and improve conversion rates.

Spearheaded IT marketing strategies for client brand solutions, analyzing market trends and providing strategic insights for branding, corporate communication, media, marketing, event management, and vendor management. Consistently exceeded marketing forecasts and revenue goals.Key Contributions:Managed key accounts including Hitachi Vantara, Neo4j, Hewlett Packard Enterprise, and YOTTA, overseeing marketing plans, event showcases, and webinars, managing revenues worth INR 8 Cr.Executed demand generation campaigns for HPE targeting SMEs across metro cities.Led YOTTA's first Data Centre launch conference with a budget of INR 3 Cr.Implemented annual marketing plans and BTL initiatives for clients such as Hitachi Vantara, Neo4j, HPE, Ferrero Rocher, Kinder, and YOTTA.Developed and managed digital marketing strategies and objectives, leveraging industry best practices.Played a vital role in event management, from market identification to post-event analysis.Collaborated on media planning and PR strategies, including partnerships with the CIO Association and content syndication.

Managed key accounts such as Amazon Web Services, Times Network, NetApp, Kalpataru, LogMeIn, and Cloudera. Developed marketing strategies, formed trusted client relationships, and enhanced revenue generation and profitability. Identified new opportunities and created Go-to-Market strategies for AWS Cloud Products.Key Contributions:Led key projects including India Economic Conclave, AWS Cloud Day 10 Cities Roadshow, AWS Summit 2018 & 2019, and Kalpataru CP Meet.Managed AWS as a key account, developing marketing plans and event showcases, achieving revenues worth INR 4 Cr.Orchestrated trends for Start-up & Developers, SMB, and Partner verticals, and led AWS Partner Summit for two consecutive years.Achieved revenue of INR 5.5 Cr and generated a pipeline worth INR 1.5 Cr.Executed quality campaigns for Kalpataru, Bayer, and AWS, adhering to target groups, product specifications, services, timelines, and budget constraints.Collaborated with internal resources and third-party vendors for seamless branding and campaign execution.Created detailed campaign monitoring plans to track progress and maintained high client satisfaction scores.

Led the development of a Go-To-Market strategy for the Ambient Product Category in Guwahati. Conducted in-depth interviews to address aspects like ROI, distributor concerns, and beat plans, mapping Mother Dairy's Gross Margin with competitors. Designed and implemented beat restructuring, resulting in increased turnover for distributors and capturing new markets.