Search Engine Optimization Specialist
Current- Preparing detailed strategy reports.- Tracking errors on the website and fixing them along with auditing the site regularly- Conduct competitor analysis and study market trends to develop digital marketing strategies to achieve specific business objectives.- Handling the company website SEO (In-house project).- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.- Identifying powerful keywords to drive the most… Show more - Preparing detailed strategy reports.- Tracking errors on the website and fixing them along with auditing the site regularly- Conduct competitor analysis and study market trends to develop digital marketing strategies to achieve specific business objectives.- Handling the company website SEO (In-house project).- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.- Identifying powerful keywords to drive the most valuable traffic.- Filling websites and other content with effective keywords.- Analyzing keywords and SEO techniques used by competitors.- Developing link-building strategies.- Should be well versed with on-page (meta tags, keywords, content, tags, page load speed, internal linking, breadcrumbs, website structure) and off-page strategies (backlinks, online reputation, guest outreach, anchor text).- Monitor Google Analytics and Google Search Console and keep up on the latest algorithm updates and SEO trends.- Produce daily, weekly, and monthly KPI reports and take necessary actions across all digital campaigns.- Creating dashboards, data visualizations, and campaign and website performance reports. Show less