As a Digital Marketing Executive at K.R. Mangalam University, I am passionate about improving the online presence and reputation of the institution through strategic digital marketing initiatives. I work with a team of professionals to plan, execute, and monitor campaigns across various channels, such as Google Ads, social media, and email marketing.I have expertise in SEO, PPC, and SMO, and I use tools such as Google Analytics, Google Search Console, and SEMrush to analyze and optimize the performance of the website and the campaigns. I also manage vendor relationships and coordinate with internal and external stakeholders to ensure the quality and consistency of the content and the branding. Additionally, I have experience in using No Papers Forms as a CRM tool to generate and nurture leads for the university.I have a strong educational background in digital marketing and political science, which helps me understand the needs and preferences of the target audience and the market trends. I completed a Digital Marketing course from NSIC in Mar 2022, where I learned the fundamentals and best practices of digital marketing, such as keyword research, content creation, landing page optimization, and conversion rate optimization. I also hold a B.A (Program) in Political Science from Delhi University, where I gained knowledge and skills in critical thinking, research, and communication.My goal is to leverage my digital marketing skills and knowledge to increase the visibility, engagement, and conversion of the potential students and stakeholders for K.R. Mangalam University, and to contribute to its growth and success. I am always eager to learn new tools and techniques to enhance my digital marketing capabilities and to deliver the best results for the university.