Marketing and advertising happened to me by accident, and not by design. Yet 13 years on, I am still learning, thriving, and ready for newer challenges. From private start-ups to global network agencies, I have worked across teams, and projects of varying scales. My experience ranges across direct marketing, loyalty, brand communication, digital marketing, media planning, content marketing, marketing technology, and automation. I love to solve client and customer problems, and am driven by the continuous need to understand consumer behaviour.  What I do well additionally, is build and manage lean, performance-focused teams, employing a leadership brand which is result-oriented and collaborative. I am extremely adaptable which helps in navigating and leading the way in today's fast-changing marketing and technology ecosystem. My skill-sets help me create long-standing relations with clients and internal stakeholders.  When I am not focusing over minute operational details of workflow and deliveries, I dwell deep into fiction with world-building fantasies, wake up at the crack of dawn to hit the gym, or watch critically acclaimed cinema.