- Working on experiential marketing/ brand advocacy for liquor houses- Influencer marketing for beverage brands including wine, beers, whisky and other spirits - Bartender education, Certified Wine courses - Wine 101 and Wine Pro- Online spirits course - 8 Spirited Days for pros and Know Your Drinks for consumers- Wine & spirit workshops for consumers/corporates - Beverage advisory for hospitality clients - Wine Menu Planning, Wine Programs for hotels - Beverage Clients: Paul John Whisky, Hill Zill Wines, Pernod Ricard, Remy Cointreau, Sula, Grover-Zampa, Reveilo, Charosa, Ace Beveragez, Flipsydee. - Judge at Michelangelo international wine and Spirits awards ( South Africa) 2018 - Judge India Wine Awards 2018- India delegate CIBUS Parma Italy 2017,Oenotalia, Greece, 2017, ESPAI Priorat, Spain 2017, Cochran US fellowship by USDA 2016, Austrian Wine Summit 2015- Columnist for TOI, Asian Age,Deccan Chronicle, Pursuitist, Sommelier India, Food Lover, BW Hotelier etc

o Dot com start-up into loyalty/online marketing solutions for the restaurant industryo Alliances/Key account management within HORECA with a team of 3o Product development/ideation

o Selling consulting and marketing services to hospitality, FMCG/liquor clientso Collaborated with liquor majors like UB, Remy Martin, Pernod Ricard, SAB Miller etc for experiential marketingo Conducted dipstick studies for HUL and Suntory and consulted them in the Tea and whisky segments respectivelyAchievements:o Pioneered WSET certified wine courses in the country o Headed the project for opening the pilot ‘ Bru Café ‘ for HUL before handing it over to their OOH team

o Initiated an MIS system on preferences of premium customerso Wine service and specialization under a Master Sommelier Vincent Gasniero Mentoring and hand-holding 7 associates in 20 months

• Managing a team of 17 including 6 bartenders, 2 executives • Successfully drove the Jazz and barbecue night to increase monthly revenues by 10%.• Increased footfalls by 50% by tie-up with event agencies.

• Managing a team of 14. • Spearheaded the overhaul of the In-room minibar selection making it the most extensive in Mumbai then.• Maintained the mini-bar inventory discrepancy at less than 2%.

- Worked as a Bar Back, Bar waiter in the first year of college at luxury events across the city- Worked as an independent bartender for luxury events alongside second year of college- Continued work as an independent bartender in the final year of college and also started beverage catering for private clients including a 900 pax wedding where we got 30 first and second years on board and trained them on a special cocktail menu for it