Ajith Menon Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru Area, India

Bengaluru Area, India

Handling a team of 4 researchers, tracking startups involved in over 15+ sectors, ranging from Smart Cars to Real Estate Technology.

Bengaluru Area, India

Bangalore

• Tracxn has the largest team of analysts tracking startups globally with over 30 million+ companies featured on the platform.Lead & Manage the sectors of social platforms, essential mobile applications and mobile app.
• Defining business models & areas of interest in the assigned sectors and buildingMarketmaps
• Marketing deliverables - preparing sector scan reports- investment activities & trends in thegiven sector, Analyst notes - Interesting activities & leaderboard in the sector, News Roundup- the latest news in the sector.
• Curation of new companies including secondary research, identifying & describing thebusiness model, rating the company’s investment potential and identifying probablewinners in each business models.
• Also tracked & researched companies involved in disruptive technologies in the fields ofMarketing Tech & Enterprise Collaboration.

• Managed the Creatives & communication team, with them reporting to me
• Lead – Branding, Advertising & Media Buying
• Lead – Marketing communication analysis & planning
• Planned, organized & executed large accelerated sales campaigns generating revenues of over Rs 100 crores in 7 months
• Lead of all project related communications from positioning to logos to branding & collaterals across project types
• Head of all campaign analysis, communication analysis, measuring effectiveness & efficiency, post-campaign analysis, mid-campaign analysis etc.

• To provide thoughts on marketing campaigns for various projects on collaterals and medium of delivery
• To create any and all marketing collaterals required in the execution of projects by liasioning with 3rd party vendors.
• To plan, organize & execute large lead generation focused BTL & ATL campaigns
• To ensure superior customer experience(in terms of flow, messaging, site experience etc) across all projects focused on higher conversions
• To analyze cost per lead, per sale and other metrics across campaigns & product types
• To prepare reports & summaries for the senior management

Bengaluru Area, India

• Using the Experience gained from Client interactions in account management to mould our marketing communications
• To plan and strategize deployment of marketing communications across various platforms
• To analyze the communications to understand effectiveness and efficiency
• To gather understanding of various customer touch points and to measure effectiveness of these touch points across various inputs
• To create specific BTL Led communications for project campaigns to ensure maximum lead generation
• To be the interaction point for the creative agency and to brief them on what we are looking for in our marketing communications.

Bengaluru

• As part of the Portfolio Management team and a single key account manager which was handling the real estate portfolio of investments and equity, the following were my responsibilities:
• Single Key Account Manager for a Group of Clients who wanted a part of their investments to be in Real Estate Properties and equities dealing with Real Estate. As an Account Manager for these clients, it was my primary.
• Single handedly prepare monthly financial reports for investors and management off the accounts handled by me showcasing the present status of the investments.
• Conducting extensive real estate market studies to understand the various avenues and projects which exist in the real estate sector which can direct required returns to the investors.
• Study up on existing and upcoming regulatory measures and acts with respect to the real estate sector which included market trends, government regulations, taxation acts..Etc.

Bengaluru Area, India

• One of the leading market research companies in the world, TNS Global part of the Kantar Group performs cutting edge market research in India across Industries. My internship period which was initially for the normal.
• To Understand how questionnaires work, the various sections in the same & preparation of questionnaires for conduct of market research
• As a quantitative market researcher, I primarily worked on two major accounts, one of India’s largest alcohol beverages organization & one of indias largest RTE food manufacturer
• With alcohol companies in India having to resort to Surrogate advertising, performing research to help clients to optimize their consumer touch points so as to improve return on investment on marketing spends
• Using the Contact Performance Optimization tool to analyze the various brands of the client company and their performance at various touch points vis a vis competitors
• Understanding & analyzing different sets of consumers for the brand from loyal customers, to non customers of a brand to switch customers & the effect of various advertisements across touch points on them

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• Initially assisted and then in a single handed manner started preparing pay roll processing statements for the Assistant Accounts & Finance Manager approval. The pay roll processing was done for 200 personnel at that.
• Preparing bank reconciliation statements, receipts and payments by Month End to understand fund availability.
• Preparation of payment vouchers and statements for invoices provided by vendors.
• Participation in the budgeting process for each division before the start of each financial year by collecting data from the division head, compiling it and inputting it in structured templates which were provided to.
• Cross checking and keeping a tab on the yearly budgets and following it up on a monthly basis which included surveying off accounts receivable and payable reports.
• Preparing internal audit and external audit supporting documents such as Income – Expense Report.

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Professional Certificate Programme In Advanced Data Analytics For Managers, Data Analytics

A 1 year eMDP program in Advanced Data Analytics with executive alumni status

Master Of Business Administration (M.B.A.), Marketing & Finance, Distinction

Activities and Societies: 2nd place in the Marketing section of the Management Fest Pinnacle 2nd place in the strategy round of the Christ.

Bachelor Of Commerce (B.Com.), Business/Commerce, General

Bachelor of Commerce

Education record

Commerce