As an Account Manager at Anax Media, I played a pivotal role in steering the digital marketing initiatives to enhance the brand presence and drive user engagement. Here are key achievements and responsibilities:Key Achievements:1. Strategic Campaign Development:Orchestrated comprehensive end-to-end digital marketing campaigns, aligning strategies with business goals and consistently delivering impressive Return on Investment (ROI).Implemented data-driven insights to refine targeting and optimize campaign performance, resulting in measurable success across various channels.2. Social Media Excellence:Formulated and executed innovative social media strategies that enhanced the brand's presence on platforms such as Facebook & Instagram, increasing engagement and fostering positive community interactions.Developed and curated engaging content, including live updates, promotions, and user-generated content, resulting in an expanded and active online community.3. Analytics and Reporting:Monitored key performance indicators (KPIs) using analytics tools, providing regular reports on the performance of digital marketing efforts.Utilized data insights to make informed decisions, refine strategies, and optimize ongoing campaigns.Responsibilities:Collaborated with cross-functional teams to ensure marketing strategies aligned with product launches, events, and promotions within the online betting platform.Conducted continuous market analysis to stay abreast of industry trends, competitor activities, and emerging opportunities.Maintained a proactive approach to adapt digital marketing strategies in response to changes in the online betting landscape and evolving user behaviors.

1. Understand the specific needs and goals of each client, conducting initial assessments to determine their current digital marketing strategies and performance.2. Develop comprehensive digital marketing strategies tailored to each client's objectives, considering various online channels such as social media, content marketing, SEO, email marketing, and paid advertising.3. Stay up-to-date with digital marketing tools, platforms, and technologies to recommend the most suitable ones for clients' needs.4. Regularly provide clients with detailed reports on digital marketing performance, explaining insights and recommending adjustments as needed.5. Build and maintain strong relationships with clients, ensuring their satisfaction and addressing any concerns or issues promptly.6. Keep up with industry trends and best practices to ensure that clients' strategies are innovative and competitive.7. Collaborate with digital marketing specialists, content creators, designers, and developers within the agency to execute strategies effectively.8. Work closely with cross-functional teams, such as sales, product development, and customer support, to align marketing efforts with overall company goals.9. Explore opportunities for expanding into new markets or reaching new customer segments.

1. Conduct thorough market research to identify trends, needs, and opportunities within the HR software industry. Analyze competitor offerings and pricing strategies.2. Develop an in-depth understanding of the HR software product's features, benefits, and capabilities to effectively communicate its value to potential clients.3. Deliver compelling presentations and product demonstrations to showcase how the HR software can address the specific needs of potential clients.4. Collaborate with the product development and implementation teams to tailor HR software solutions to meet the unique requirements of clients.5. Explore opportunities to expand into new markets or industry verticals by identifying target segments that could benefit from the HR software.6. Collaborate with other departments, including marketing, product development, customer support, and finance, to ensure seamless customer experiences.7. Foster long-term relationships with clients, ensuring their ongoing satisfaction and addressing any issues or concerns promptly.

1. Developing and implementing successful marketing strategies that increased revenue and brand awareness.2. Managing and leading a team of marketing professionals, including copywriters, designers, and social media experts.3. Creating and overseeing the production of marketing materials, such as advertisements, emails, and social media posts, ensuring that they are aligned with the company's brand image and messaging.4. Collaborating with other departments, such as sales and product development, to ensure that marketing efforts are aligned with overall business objectives.5. Developing and managing marketing budgets, ensuring that resources are allocated effectively and efficiently.6. Developing and maintaining project plans, including timelines, deliverables, and milestones.Coordinating project team members, ensuring that everyone understands their responsibilities and deadlines.7. Communicating project updates and progress to stakeholders, including executives, clients, and team members.8. Identifying and managing project risks, such as budget overruns or delays, and developing contingency plans.9. Ensuring that projects are delivered on time, within budget, and to the required quality standards.10. Conducting project post-mortems to evaluate project performance, identify areas for improvement, and implement lessons learned.11. Collaborating with other departments, such as IT or product development, to ensure that projects are aligned with overall business objectives.

1. Managed and maintained a structured analysis of target markets, clients and documentation in the CRM system.2. Built and maintained relationships with key contacts at potential clients, consulting companies and partners in order to get access to new opportunities.3. Developed relationships with senior decision makers (incl. CEOs, CFOs, CMOs or VPs) within the potential clients.4. Developed negotiating strategies and positions by examining risks and potentials as well as estimating partners needs and goals.5. Developed new service offerings based on detailed and documented insights of market and client needs.​

1. Handling and delivering sale pitches for the software "CHSONE​" to the prospects.2. Lead generation, developing quotes and proposals.3. Contacting potential clients via email or phone to establish rapport and setup meetings.4. Ensuring complete software setup along with providing assistance to the clients in understandings the product feature.5. Attending conference, meetings and industry event-HSMS Event 2018.6. Ensured clients inquiries were handled professionally and efficiently through effective after sale support related to software.

​Awarded as "Best intern in Sales & Marketing 2017" at Motilal  Oswal  Securities Ltd.

1. Promote the full time MBA, PGDM programs of ICFAI University.2. Generate leads by various activities like information desks, college visits, conducting seminars.3. Meeting prospective students and counsel them about the programs offered by ICFAI university.4. Devised effective marketing and other promotional initiatives.