Performance Marketing Executive
Current*Executed targeted Google Ads campaigns, including display and search ads creation and optimization of landing pages to maximize conversion rates.*Launched Meta campaigns, focusing on Lead gen campaign by doing AB testing target audience setup & optimizing *Implemented LinkedIn Ads with a focus on the B2B industry, optimizing for lead generation objectives to capture high-quality leads*Cold email marketing strategy, starting with setting up a new domain, warming up a new domain to ensure deliverability*With the target audience scraping the database & uploading to sequence with personalised email content Scheduled email campaigns and executed strategic follow-ups to convert prospects into scheduled meetings, aiming to boost business opportunities for client
