Aj Kohn

Aj Kohn Email and Phone Number

Digital Marketing Executive and Start-Up Advisor @ Blind Five Year Old
Aj Kohn's Location
Concord, California, United States, United States
About Aj Kohn

20+ years of marketing experience, with a successful track record of managing marketing programs - both online and offline. Specializing in performance marketing with emphasis on search engine optimization (SEO), pay per click marketing (PPC) and emerging marketing channels.Specialties: marketing, direct marketing, customer relationship management, online marketing (SEO, PPC, email, affiliates, social media), direct mail, print, promotions, analytics, forecasting.

Aj Kohn's Current Company Details
Blind Five Year Old

Blind Five Year Old

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Digital Marketing Executive and Start-Up Advisor
Aj Kohn Work Experience Details
  • Blind Five Year Old
    Owner
    Blind Five Year Old Jul 2007 - Present
    Blind Five Year Old is an digital marketing firm that provides marketing strategy and product vision for start-ups covering a wide range of nichesSpecializes in Search Engine Optimization (SEO) for large business to consumer sites.
  • Bayareasearch
    Board Member
    Bayareasearch Jan 2018 - Present
    San Francisco, Ca, Us
    Bay Area Search is a new SEO association in San Francisco where SEOs from top technology companies come together to share their ideas.
  • Seoradar
    Advisor
    Seoradar Jan 2015 - Sep 2020
    SEORadar helps companies avoid catastrophic SEO mistakes by automatically alerting users to changes in a wide variety of vital elements, from robots.txt changes to noindex tags to titles. Never be blindsided again and catch costly mistakes before they spiral out of control.
  • Addstructure
    Advisor
    Addstructure Jul 2014 - Feb 2018
    --Acquired by Bazaarvoice--AddStructure helps companies understand consumers through the power of machine learning. By leveraging user-generated content, AddStructure understands how people 'talk', allowing sites to more effectively target and connect consumers with products.
  • Citymaps
    Advisor
    Citymaps Jun 2015 - Aug 2016
    New York, Ny, Us
    --Acquired by TripAdvisor--Citymaps ​is the world's first social mapping platform for travel​, featuring a purpose built and industry-leading travel map that can be used both online and offline.​ The platform also offers a suite of travel-related tools including the ability for end-users to ​create and share itineraries and map collections. Successful exit with acquisition by TripAdvisor in August 2016.
  • Vidtel, Inc.
    Advisor
    Vidtel, Inc. Nov 2008 - Oct 2013
    Sunnyvale, Ca, Us
    Vidtel is a cloud-based video conferencing service provider that aims to create an any-to-any video conferencing network, enabling any video-enabled device (conference room systems, video phones, desktops, home and mobile devices) to communicate together on demand.
  • Search Engine Land
    Special Projects Correspondent
    Search Engine Land Jan 2013 - Jul 2013
    Edgartown, Ma, Us
    Contributing columnist and writer to Search Engine Land and Marketing Land with a focus on special projects.
  • Marketing Land
    Curator And Columnist
    Marketing Land Dec 2011 - Mar 2013
    Edgartown, Ma, Us
    Moderated Sphinn, a crowd-sourced SEO news platform until it was closed. Curated the best marketing stories from around the Internet for the Marketing Land newsletter and wrote the Marketing Biz column between February 2012 and March 2013.
  • Caring.Com
    Vice President, Search And Performance Marketing
    Caring.Com Feb 2008 - Jan 2011
    Charlotte, North Carolina, Us
    Managed search and performance marketing initiatives for leading care giving destination, including SEO, PPC, display, email and lead generation. Created an SEO Content Management System and implemented a sustainable content program which helped attain 170% growth in SEO for the last two years.
  • Caring.Com
    Vice President, Product Strategy
    Caring.Com Feb 2009 - Feb 2010
    Charlotte, North Carolina, Us
    Led the development of features designed to engage, convert and retain users in an agile environment. Specific products included:A new email program that became a top five source of traffic and improved repeat visits by 25%; an internal direct messaging system that allowed users to send hugs and prayers; and a social tribute feature that became the site's largest viral marketing program.These and other features improved conversion by 200%.
  • Santa.Com
    Chief Marketing Officer
    Santa.Com Jul 2007 - Jan 2008
    In 90-days, developed and launched a new holiday destination site that ranked second among a peer group by the end of 2007. Created strategic business plan and oversaw all website development using XP/Agile methodology. Closed business development deals that included a major search engine, a leading shopping comparison site and cutting edge video provider. Lead design and UI, product development, project management as well as marketing and public relations.
  • Vizu
    Director Of Marketing
    Vizu Mar 2007 - Oct 2007
    San Francisco, Ca, Us
    Director of Marketing for Vizu, an innovative new service that combines an easy-to-use polling platform with a network of websites. The technology allows anyone to conduct do-it-yourself market research, delivers a new revenue stream to website publishers and provides interactive content for personal web use.
  • Alibris
    Director, Marketing & Sales
    Alibris Jan 2004 - Jan 2007
    Berkeley, California, Us
    Directed consumer and business marketing programs including SEM, SEO, paid inclusion, email, affiliates, shopping comparison, online, print and promotions. Developed and optimized new marketing channels. Grew share of market in competitive vertical while simultaneously increasing both revenue and profit. Launched web site analytics and created metrics dashboard. Repositioned business segment and personally secured two of top five business accounts. Delivered 25% growth in consumer revenue for three consecutive years.
  • De La Salle High School
    Director, Annual Giving
    De La Salle High School 2002 - 2004
    Managed multi-channel fundraising efforts including direct mail, telemarketing, volunteer management and events. Increased parent participation from 25% to 44% and achieved 20% increase in golf fundraiser revenue
  • Bluelight.Com
    Senior Manager, Eselling
    Bluelight.Com 2000 - 2001
    Provided site, merchandise and customer analysis and insight aimed at maximizing traffic and revenue. Planned, implemented and managed acquisition and retention email marketing programs. Developed high-level metrics; helped build, maintain and hone forecasting model; and crafted site personalization strategy. Contributed to 400% increase in site conversion and 158% increase in email conversion.
  • Petstore.Com
    Online Marketing Manager
    Petstore.Com 2000 - 2000
    Led Petstore.com loyalty and retention marketing efforts, including email newsletter and online promotions. Worked cross-functionally to refine contact strategies to build customer traffic, revenue and loyalty. Increased email clickthrough rate from 7% to 11% and product-specific clickthroughs by 250%.
  • University Of California, San Diego
    Assistant Director
    University Of California, San Diego 1995 - 2000
    La Jolla, Ca, Us
    Managed all aspects of Annual Fund direct mail and telemarketing operations. Developed robust segmentation strategies and solicitation code structure. Supervised a staff of 45 employees. Created an automated e-birthday greeting program. Reduced operational costs by 50% and increased revenue by 176%.

Aj Kohn Education Details

  • The George Washington University
    The George Washington University
    Marketing

Frequently Asked Questions about Aj Kohn

What company does Aj Kohn work for?

Aj Kohn works for Blind Five Year Old

What is Aj Kohn's role at the current company?

Aj Kohn's current role is Digital Marketing Executive and Start-Up Advisor.

What schools did Aj Kohn attend?

Aj Kohn attended The George Washington University.

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