Aj Laferrera Email & Phone Number
Who is Aj Laferrera? Overview
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Aj Laferrera is listed as Director of Marketing, Humanities, Social Scienes, & Languages at McGraw-Hill at McGraw-Hill, based in New York City Metropolitan Area, United States. AeroLeads shows a matched LinkedIn profile for Aj Laferrera.
Aj Laferrera previously worked as Director of Marketing, HSSL at Mcgraw-Hill and Executive Marketing Manager, Psychology at Mcgraw-Hill. Aj Laferrera holds Master Of Professional Studies In Clinical Psychological Science, Clinical Psychology from University Of Maryland.
Email format at McGraw-Hill
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About Aj Laferrera
Aj Laferrera is a Director of Marketing, Humanities, Social Scienes, & Languages at McGraw-Hill at McGraw-Hill.
Aj Laferrera's current company
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Aj Laferrera work experience
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Executive Marketing Manager, Psychology
Manage national marketing strategy for McGraw-Hill’s Psychology list, representing over $34M in annual revenue. Design and implement strategic marketing campaigns for products and services in the Psychology discipline, including internal and external product messaging, customer communication and support, competitor analysis, and sales training.Create, execute, and evaluate marketing plans and strategy using key performance indicators to measure effectiveness.Analyze market trends and potential market opportunities and participate in market research, market planning, and product development.Coordinate the development and maintenance of essential product information by working to develop accurate and current data for all products. Analyze business and performance using consistent metrics across team and years to assess ROI and effectiveness.Lead national and district sales meetings and conferences to ensure clear communication of product positioning/messaging. Support sales organization through in-person and virtual sales presentations, webinars, and regional/national eventsPsychology discipline digital revenue growth from 25.75% of revenue in 2012 to 55.81% in 2016Intro Psych digital revenue growth from 37.72% in 2012 to 59.53% in 2016Performance: 101% YOY in 201986% YOY in 2018111% YOY in 201789% YOY in 201696% YOY in 2015102% YOY in 2014118% YOY in 201388% YOY in 2012Marketing Manager of the Year - 2013, 2019 winner, 2017, 2018 nomineeProduct Team of the Year - 2009, 2013, 2018, 2019 winner, 2014, 2017 nomineeProduct of the Year - 2013 (King EP2e), 2017 (King SOP 4e) winner, 2016 (Santrock), 2019 King EP 4e) nominee2013 MHE Shark Tank "McGraw-Hill On Demand"2014 Strategic Marketing Summit Participant
Sales Representative
Sales Representative for McGraw-Hill Higher Education in CT, MA, and RI. Manage all Humanities, Social Science, and Language texts. 118% YOY in 2011 (109% goal achievement), $2.86M base revenue86% YOY in 2010
Editorial Coordinator
The Editorial Coordinator for all Intro Psychology, Social Psychology, and Human Sexuality textbooks2009 Product Team of the Year
Adjunct Professor
Adjunct faculty for Psychology at Raritan Valley Community College. Currently teaching Introductory Psychology.
Colleagues at McGraw-Hill
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Randall Barnhart
Colleague at Mcgraw-HillLittleton, Colorado, United States
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AK
Anshuman Krishna
Colleague at Mcgraw-HillBoston, Massachusetts, United States
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LA
Linda Alexander
Colleague at Mcgraw-HillGreater Chicago Area, United States
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WJ
Walt Jedzejec
Colleague at Mcgraw-HillGreater Tampa Bay Area, United States
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RM
Rachel Mcintyre, M.Ed., Csm
Colleague at Mcgraw-HillGreensboro--Winston-Salem--High Point Area, United States
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SJ
Steve Johnson
Colleague at Mcgraw-HillLenexa, Kansas, United States
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DH
Darrell Harley , Pmp
Colleague at Mcgraw-HillColumbus, Ohio Metropolitan Area, United States
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SO
Shane O'Boyle
Colleague at Mcgraw-HillNew York, United States
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KL
Kodi Linstedt
Colleague at Mcgraw-HillSunbury, Ohio, United States
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CF
Christy Freese
Colleague at Mcgraw-HillDavis, California, United States
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Aj Laferrera education
Master Of Professional Studies In Clinical Psychological Science, Clinical Psychology
Ba, Communication
Education record
Frequently asked questions about Aj Laferrera
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What company does Aj Laferrera work for?
Aj Laferrera works for McGraw-Hill.
What is Aj Laferrera's role at McGraw-Hill?
Aj Laferrera is listed as Director of Marketing, Humanities, Social Scienes, & Languages at McGraw-Hill at McGraw-Hill.
Where is Aj Laferrera based?
Aj Laferrera is based in New York City Metropolitan Area, United States while working with McGraw-Hill.
What companies has Aj Laferrera worked for?
Aj Laferrera has worked for Mcgraw-Hill and Raritan Valley Community College.
Who are Aj Laferrera's colleagues at McGraw-Hill?
Aj Laferrera's colleagues at McGraw-Hill include Randall Barnhart, Anshuman Krishna, Linda Alexander, Walt Jedzejec, and Rachel Mcintyre, M.Ed., Csm.
How can I contact Aj Laferrera?
You can use AeroLeads to view verified contact signals for Aj Laferrera at McGraw-Hill, including work email, phone, and LinkedIn data when available.
What schools did Aj Laferrera attend?
Aj Laferrera holds Master Of Professional Studies In Clinical Psychological Science, Clinical Psychology from University Of Maryland.
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