Allen Johnson Email & Phone Number

In partnership with a Boston-based PR and Social Marketing Firm, HONU provides integrated social marketing plans, vehicles and content for use by C-level or Executive-level professionals who need to create and sustain a relevant presence over social web channels to augment traditional PR and Marketing tactics.HONU blends state-of-the-art tools and tactics with a methodology to sense market trends and rapidly respond with points-of-view designed to establish thought leadership on behalf of its clients.

Acton, Massachusetts, Us

Psychemedics Corporation is the leading provider of lab-testing services for drug-of-abuse using hair analysis to a broad range of organizations and industries.This role required building and leading an integrated employee/contractor/consultant team responsible for PR, Digital Marketing, Product Marketing, Content, Sales Support, Training and e-Mail marketing. Group was also responsible for services partner management.This role also required frequent engagements as host or guest on webinars and on-stage at industry events including content development and delivery for these engagements. Interactions with senior executives from client and partner organizations were routine.

Luton, Bedfordshire, Gb

Responsible for all aspects of global corporate marketing and marketing spend. Establishing a digital marketing program including ground-up generation of a brand-refreshed website, creation of a multi-channel social program, and content marketing function. Re-engaging the analyst and press communities to extend brand visibility in growth markets, and integrating regional and multi-Business Unit marketing functions into a globally aligned marketing team. Creating central structure and capabilities for sustainable lead generation. Managing external agency and contractor relationships.

Luton, Bedfordshire, Gb

Responsible for all aspects of a marketing program for this startup organization including staffing, brand management, messaging and content, SEO and social marketing, public relations, analyst development and relations, community buildout, budgeting, inbound/outbound programs execution, internal and contract staff management, and reporting.

Burlington, Massachusetts, Us

Responsible for all aspects of a global marketing program including messaging, public relations, budgeting, programs execution, internal and contract staff management, and reporting. Tasked with migrating marketing practices from traditional high-cost methods to a blended mix of traditional methods with lower cost/broader reach digital and social web marketing. Reporting to CEO, responsible for quarterly reporting of results and board-level interactions on program progress.

Boston, Ma, Us

Conducts research along two primary lines.Talent Development: Requirements for sustaining a talent pipeline for supply chain roles. Includes the Talent Development Cycle from academia through private sector. Led research stream and advised on Private Sector and Public Sector Talent and Organization Development to support the supply chain function and profession. Digital Consumer: Changing digital behaviors of consumers have created opportunities for updating of demand sensing and shaping processes to leverage this new channel. This research studies the intersection between mobility, social web, and digital behaviors to uncover opportunity areas.

Managing a team responsible for strategy, execution and revenue growth as a result of strategic investments and alliances with global software and management consulting firms. This includes a mix of marketing, business development, business and offering strategy, and executive-level writing and speaking, and people management.Responsibilities include assessment of market dynamics and recruitment and enablement of technology and global systems integration partners who can create competitive advantage. Creating business solution-centric value propositions and outreach programs through analysts, press and broad-reach marketing methods is a critical success factor in developing momentum and separation from the pack. Interfacing with technical audiences, senior executives, and market influencers is a daily activity. Public speaking, executive presentations, and writing for a variety of audiences are frequent activities.

Houston, Texas, Us

A global role, responsible for all aspects of establishing and extending position for HP as a strategic partner to the Consumer Goods Industry. Assessed competition, established a solution strategy and roadmap across hardware, software and consulting products lines, and managed a cross-organizational team to develop and deliver those solutions.Developing a compelling message platform to engage the market influencers and go-to-market partners, and then working across HP to manage the assets in the portfolio to provide unique positioning for the company were key objectives. Writing, public speaking, strategic selling and collateral generation were key activities. Working with cross-HP teams and products portfolios, led development of industry solutions and value propositions to position HP and the solutions portfolio to support client and industry strategic selling.

Houston, Texas, Us

Day to day activities included customer interfacing with accounts managers and client teams, partner engagement and recruitment with the major Systems Integrators to create teaming relationships for business pursuit, and building and delivering content to assist in positioning the company's Manufacturing Industry portfolio.Generating client-specific value propositions, and working as an internal consultant to selling teams were critical daily activities to help drive revenue.

Porto Salvo, Lisboa, Pt

Achieving profitable revenue through managing a geographic and major accounts territory. Clients were primarily affiliated with the Oil and Gas industry. Products included a family of supercomputers, and activities included sales presentations, input of customer requirements to R&D and Marketing, and managing relationships between client companies and Convex executives.This role expanded into a Manager of Business Development role, supporting other sales people's efforts across the Western U.S., and eventually into a Global Director for Oil and Gas Industry Segment role.

Milpitas, Ca, Us

Norwalk, Connecticut, Us

Ba, Political Science

Bachelor Of Arts (B.A.), Political Science And Government