- Since moving into the Senior Sales Manager role, AJ has lead WPIC to increase top line growth by 85% - Restructured lead generation, customer relationship management, customer nurture, and sales compensation systems- Set sales goals, monitor progress, identify trends, achieve forecast, and exceed sales targets- Make recommendations on budgets, wages, pricing models, schedules, and guidelines- Set short and long-term sales strategies, and evaluate sales program effectiveness- Understand the buying process, people, and tools to generate effective sales campaigns and report on metrics including win/loss analysis- Maintain positive relationships with key customer accounts to protect current revenue streams

Create annual and quarterly targetsLead generationContract negotiationIdentifying new markets, create and implement strategies and tactics to acquire new clients

Oversee the operations of 24 stations in Western CanadaDrive, build, and maintain working relationships with customers Consistently achieve and surpass volume targets for all lanesEnsure appropriate training and standards are being upheld at all Air Canada branded stations in my territory

Develop marketing campaigns Evaluate effectiveness of campaignsManage social mediaAcquire new dealers through cold calling, and trade-show leads