Navigate is the industry leader in evaluating and measuring marketing investments, primarily in sports and entertainment. Based in Chicago, Navigate helps clients determine the value of their partnerships and understand how they are performing.Navigate has measured the impact and ROI of hundreds of sponsorship deals and has valued billions of dollars in sponsorship transactions on behalf of brands, properties, universities and agencies.Sample clients:- ESPN- NFL- Anheuser-Busch InBev- NHL- MLS- Ohio State- AT&T- GMR Marketing- Wasserman Media Group...and many more
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FounderNavigate 2006 - PresentChicago, Il, Us -
MemberYpo Pacific West Nov 2021 - PresentPacific West Coast, Us -
Adjunct ProfessorOhio University Sports Administration Aug 2010 - Sep 2014Athens, Ohio, Us- Adjunct professor in SASM 657 - Sponsorship in Sports- Class taught through Ohio University's online Professional Master's in Sports Administration program which was ranked the top online graduate degree in sports in 2013 & 2014- Assist other Ohio professors and students with class development, extracurricular projects, and more. -
Director Of MarketingRevolution 2005 - 2006Chicago, Illinois, Us- Lead for the business development of marketing services including prospecting, the development of strategies for new client proposals and the creation of sales materials- Led client research and measurement efforts including sponsorship valuation and consulting- Support for media sales (NCAA Football and Basketball) and hospitality sales (NCAA Final Four) -
Senior ManagerIeg 2005 - 2005Chicago, Il, Us- Valued sponsorships for a wide range of properties, teams, leagues and sponsors- Managed 4 sponsorship analysts as the valuation service team leader- Sample projects: NFL - Evaluation of the beer category, in game broadcast enhancements and new sideline inventory -
Consultant - Sponsorship MarketingYrc Worldwide, Inc. 2003 - 2005Nashville, Tn, Us- Analyzed the return on investment (ROI) of a 5 year old title sponsorship for a Busch Series car- Created a scorecard detailing the costs and value driven by the sponsorship and activation- Evaluated, negotiated and provided recommendations for inbound sponsorship proposals- Consulted on planning and evaluation for NASCAR team and/or league change
Aj Maestas Education Details
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Uw Foster School Of BusinessFinance -
W. P. Carey School Of Business – Arizona State UniversitySports Business
Frequently Asked Questions about Aj Maestas
What company does Aj Maestas work for?
Aj Maestas works for Navigate
What is Aj Maestas's role at the current company?
Aj Maestas's current role is Founder at Navigate.
What schools did Aj Maestas attend?
Aj Maestas attended Uw Foster School Of Business, W. P. Carey School Of Business – Arizona State University.
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