Alejandro Martinez Email & Phone Number

Redmond, Washington, Us

Lead ISV Success, an AI-focused partner program aimed at enabling software companies to build applications leveraging Microsoft technology, publish them to our cloud marketplace and grow their sales. Within 12 months, brought the program from pilot to General Availability supporting tens of thousands of ISVs, making it one of the fastest growing programs at Microsoft, while sustaining 99% satisfaction scores. Built a globally-distributed operation (100+ people,15+ languages) of Account Managers and Tech Specialists trained on all major Microsoft cloud technologies (AI, Copilot, Azure, Modern Work, Business Applications and Security). Built an automated digital journey for participants, from sign-up to renewals, including developing a dedicated AI chatbot to support participants throughout their journey. Built a team of PMs to own functions like voice-of-customer feedback, recruit, events, business intelligence and automation.

Seattle, Wa, Us

Led an organization of 100+ people across customer success and program management to drive a unified strategy to improve the global expansion experience of Amazon's US sellers. Owned the customer experience for a $4B business and responsible for $200M in incremental revenue goal. Implemented propensity-based account segmentation from a digital-only experience to low/medium/high human touch. Enhanced digital experiences by implementing triggering-based human outreaches during high-friction steps in the customer's journey, resulting in improved conversion rates (+70%), conversion speed (+30%) and customer satisfaction (4.75/5 score). Launched a Voice-of-Customer feedback program and established scalable processes for escalations management and complex issue resolution. Build ecosystem of 3rd party solution providers across compliance, logistics and tax to address sellers' global expansion needs at pre-negotiated rates and SLAs.

Seattle, Wa, Us

Built the marketing channels and operations foundation for a high-growth fintech team at Amazon. Created a team of Marketing Channel Owners (onsite and offsite), and drove offsite channel expansion into search, display, social and affiliate. Established an ROI framework for campaign funding and optimization based on customer Life Time Values and marketing incrementality models. Built standardized reporting decks and launched a Scrum-based business analytics function. Developed and implemented frameworks for marketing experimentation, consumer insights research, risk assessment and budget management.

Seattle, Wa, Us

Built, from scratch, a sales organization in Costa Rica composed on 27 Account Executives and Customer Success Managers responsible for over $102.8M in incremental revenue across Europe, Japan, Australia, Singapore, Brazil and MENA.

Seattle, Wa, Us

Built a Program Management Organization (PMO) composed of Program Managers, Business Analysts and Escalation Specialists as part of a large sales organization tasked with driving global expansion for 3rd party sellers. Owned sales operations, financial planning, forecasting, goal setting, productivity reporting, business intelligence and leads prioritization. Key deliverables include: -Delivered a program aimed at closing the selection gap for top US brands across Amazon's international marketplaces, generating over $107.8 million in incremental revenue (+80% vs. goal, 120% higher productivity per account).-Increased revenue/account +107.8% YoY by developing an Machine Learning lead prioritization model and an Account Manager recommendation engine-Built entire reporting stack, including weekly/monthly/quarterly/annual reporting decks

Seattle, Wa, Us

Pacific NorthWell in a mental health private practice in the Seattle area. Designed all business aspects of the practice including: customer acquisition model, marketing, advertising, accounting, taxes, partnerships, etc.

Phoenix, Az, Us

Digital media planning, buying, and optimization for key international B2C and B2B advertiser accounts on a pay-for-performance basis, for channels including: display, mobile, email, search, social, white papers, contextual and retargeting. Advertiser accounts included: Netflix, Hulu, GameFly, Audible, Sony, Dell, Hallmark, Dish, Norton, Nielsen, etc.

New York, New York, Us

Acquisition, development, and management of key affiliate accounts. Campaign testing and optimization. New partner acquisition for in-house traffic monetization platform.

Tel Aviv, Il

Built Intela’s media presence in continental Europe through partnerships with key local media companies and agencies. Media planning, buying and optimization for Intela's owned and operated sites in Europe.

New York, Ny, Us

Analyze, interpret, and present online audience data from Nielsen’s analytic tools to provide ad-hoc reports to the biggest publishers and advertising agencies in Spain. Reports include recommendations on media planning, site optimization, demographic targeting, and improved conversions.

Bsc, Marketing

Bsc, Business Administration And Management