• Direct Marketing: Utilized print and digital to locally target women 40+ for breast cancer awareness month, which resulted in opening the clinic three additional Saturdays in October to accommodate patients for screenings• Reputation Management: Streamlined patient feedback by implementing a digital solution which improved survey response rate by 5% and simultaneously improved online reputation by increasing reviews by 3433%• Business Development: Increased referrals for MRI by 25% and overall referrals by 16%• Leadership: Collaborated with the executive committee to interpret and implement marketing and business development projects and worked cross-functionally with internal and external partners

• Leadership: Hired to lead team and develop Black Friday and Holiday campaigns with only two-weeks to develop a strategy, create all necessary assets including filming, editing, and scheduling, and execute on it• Campaign Strategy: Campaigns reached 1.08M generating 2.14M impressions and 65K unique link clicks, post shares rose 46%, comments increased by 149% and user activity increased by 132%• Integrated Marketing: Marketing strategies including, digital, paid, search, display, public relations, influencer partnerships, and email marketing combined drove sales up 131.9% • Email Marketing: Email open rates average 30.44% and click rates 9.10% up to 62.5% opens and 23.6% CTR • Product Marketing: Designed, executed and launched New Product Release Campaign at CES 2020

Personal Development: Took a sabbatical to finish editing processes and publishing processes to produce my first published book, The Legend of the Death Race: Conquering Life with Courage, Power, & Wisdom.

• Content Marketing: Developed content strategy for servicing clients via digital communications including email, app UI/UX redesign, blog creation, video assets, and custom built landing pages• Processes and Procedures: Created processes for content development – video production, email newsletters, graphics and blog content• Core Product Development: Simplification of primary resource distribution product to enhance the user experience resulting in an increase in overall app usage• User Experience: Optimized the UX/UI web and app user experience, increased visitor-to-lead ratio by 50% and decreased page-abandonment by 15%• Channel Marketing: Defined Content distribution strategies increased unique visitors by 268% and new users by 252%

• Developed a cohesive brand strategy utilized in all marketing efforts • Increased lead generation by 50% through strategic content upgrades throughout sportworks.com• Completed SEO overhaul that led to 93% more users vs previous year & increased page ranking for key terms related to the transit bike rack and bike parking industries• Email strategy generated Avg. Open Rate of 36% (Industry Avg. 18%) & Avg. Click Rate of 55% • Produced new design language for marketing materials including print, digital, trade show booths to unify brand identity

Director, Spartan Endurance Products/Marketing (November 2015 - present)• Marketing strategy and product planning for endurance product line.• Manage digital/online engagement channels: email, social, content, paid and earned media. • Secure and manage supplier partnerships: social media, videography, apparel/gear• Media partnerships: NBC, CNN, industry-specific channels• Tools: Google Analytics, Facebook Insights, Percolate, custom analytics tools

• Developed content strategy, planning and execution of digital content across multiple channels: Spartan Magazine (Editor in Chief), Spartan Blog, social media (Facebook, Twitter, YouTube).• Proposed Spartan30 campaign that became Spartan's best performing campaign of 2014, 2015.• Managed nationwide team of content creators made up of employees, freelance contractors, and agencies.• Leveraged data/analytics to evolve content strategy.

• Created content for the Spartan blog, Spartan Magazine, and social media departments.• Editor for written content contributors.• Designed logo for SpartanSGX.• Product planning and marketing for Hurricane Heat.• Managed the operations and logistics of over 20 events/year across the US.

• Responsible for all aspects of marketing and new customer acquisition (with no assistance from outside vendors).• Created, managed, and built the brand identity, content strategy, and social/email marketing from scratch.• Built and launched custom, fully functional WordPress website in a 36-hour blitz. • Coordinated and hosted multiple workout events (250+ new customer attendance for the Workout of the Day)• Social media management and monitoring, SEO/SEM/PPC.• Designed merchandise product line. • Provided original photography and designed logos for brand and website.

• Contributed to launch efforts for a start up that utilized QR code technology. • Responsible for branding and design mechanics with freelance graphic designers. • Hired internal team to handle daily tasks including blog post development and social media post scheduling through HootSuite.• Developed press releases, Facebook page, Twitter, Google Adwords, and other areas to begin building a consumer base

• Launched the new Eco-Foil product line.• Headed Handi-Foil’s first online advertising campaign utilizing multiple forms of social media.• Facebook page launched June 2010 and grew to 60K Fans in 7 months. • Introduced an in-house photography initiative that resulted in a cost savings of $80K in its first year. • Received sales training and began to develop of key relationships with buyers, internal partners, and executives.

• Coordinated with the Marketing Analyst, Graphic Designer, and reported directly to the VP of Marketing. • Developed branding and launched new company/budget product line, Jiffy-Foil, an economically targeted line of foil products. • Launched the iChef product line - premium collection of foil containers designed to provide an elegant recyclable cooking solution for consumers.

Conceived, planned and executed the "Accord Coupe Marketing Challenge: New Car, New Generation" advertising campaign. * Developed and presented to Honda several print, television, and Internet mass media campaign concepts for review.* Created a direct marketing strategy designed to increase attendance to Honda Accord Coupe showcase event. This strategy increased target market preference of the Accord Coupe by 90%.* The campaign captured 825,000 target customer impressions, resulting in a Return on Investment of 3,520%.* Acquired a time slot on the NBC 5 morning news to further marketing efforts for the Honda Accord Coupe.* Secured for the University of Illinois $74,940 in additional value-add for the campaign through networking and sponsorships.