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With over 20 years of experience in various sectors and markets, I am a direct to consumer (D2C) specialist and a brand expert. I have a track record of creating, growing, and exiting businesses in the fields of food and beverage, sport, fashion, music, health and beauty, and disruptive technologies.I am the CEO of Nicholson, one of the world's oldest spirit brands founded in 1736. We are on a mission to disrupt the sector and make Nicholson relevant once again.
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CeoNicholson Sep 2021 - PresentLondon, GbNicholson is one of the oldest spirit brands founded in London in 1736, once sold in 130 countries around the world. We are now on a mission to make it great once again. -
FounderSella Digital Jun 2021 - PresentLondon, GbWe acquire majority positions in companies with Uninvented authenticity and grow them internationally. -
FounderThe Bridgehead Establishment Jan 2018 - Dec 2023London, London, GbHelping accelerate brands journey to Exit. -
Co FounderWorth Capital Aug 2014 - Dec 2017London, England, GbI was one of the founders of Worth Capital, a business focusing on finding, investing & growing seed stage start ups and in particular taking advantage of juicy SEIS investment benefits for investors. I exited the business in Dec 2017. -
CeoWorth Retail Feb 2013 - Dec 2017I was a co founder of this Boutique consultancy business for Start up, SME's and Multinational retailers. I exited the business in December 2017.
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Director / InvestorBrandnew Corporation Jan 2011 - Dec 2012I invested in and joined the board of Brandnew to try & turn around a 10 year old agency into an integrated digital marketing communications business. I ultimately failed but I learned lots of lessons along the way.
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FounderIblink Oct 2006 - May 2010I started up iblink with Top 14 advertising agency Bray Leino, now part of Mission group, having spotted the need for a retail & digital experience agency and we quickly delivered a number of award winning retail campaigns for the likes of Virgin Media, Unilever & P&G as well as launching Woodworm which became the largest cricket bat brand globally & a groundbreaking 5 year deal with Superdrug.After 18 months, we had conceptulised and won a £mulitmillion contract with JC Decaux to design, develop and roll out a digital screen network across malls and railway stations. The D6 was installed into most of the major UK shopping malls and railway stations and by 2010 was by far the biggest digital network in Europe.
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New Media DirectorSiemens 2004 - 2006Director and a member of the European Retail & Major events advisory boards. Unearthing the latest technologies to make retail and sports destinations better and more profitable experiences for consumers and rights owners
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Head Of MarketingThe Works London Jan 2002 - Sep 2004The Works London is a sports sponsorship and experiential events business (now part of Omnicom). I joined as Development Director where I worked with brands such as SAP, CA, Coca Cola, & Waitrose across F1, Golf, Rugby & Sailing
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Founder & Managing DirectorGymtrack 2000 - 2002Successfully raised funding for a new business which owned the rights to a TV property called The X Zone which was a quest to find Britain's Fittest man, women and Professional Sport. The X Zone was televised on Channel 4 and Sky Sports which I presented with Dame Kelly Holmes. Reached heads of terms to sell the concept to The Television Corporation (who owned Sunset & Vine) but it fell through in the wake of 9/11.
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Marketing DirectorEsprit Jan 1998 - May 2000I saw an advertisement in the Sunday Times regarding the launch of a new mass participation Triathlon event in London and joined Esprit. We turned The London Triathlon into the World’s largest event attracting 20,000 spectators, live TV coverage on the BBC, the world’s best athletes & sponsorship deals from Lucozade, The Times.
Alex Johns Skills
Alex Johns Education Details
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Oxford Business College -
Lancing College
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Westbourne House
Frequently Asked Questions about Alex Johns
What company does Alex Johns work for?
Alex Johns works for Nicholson
What is Alex Johns's role at the current company?
Alex Johns's current role is CEO @ Nicholson.
What is Alex Johns's email address?
Alex Johns's email address is al****@****orp.com
What is Alex Johns's direct phone number?
Alex Johns's direct phone number is +4479698*****
What schools did Alex Johns attend?
Alex Johns attended Oxford Business College, Lancing College, Westbourne House.
What are some of Alex Johns's interests?
Alex Johns has interest in Golf, Skiing, Cricket.
What skills is Alex Johns known for?
Alex Johns has skills like Integrated Marketing, Advertising, Retail, Marketing Strategy, Start Ups, Digital Marketing, E Commerce, Product Development, Event Management, Creative Direction, Product Marketing, Strategic Partnerships.
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