KHALQ is a Pakistan based nonprofit organization dedicated to work in the health, education sector and well being of the masses in any way possible. KHALQ, aims is to serve all people, regardless of religion, race, ethnicity or gender. KHALQ vision is that “We should never rest while people around us suffer in situations that can be changed. We should strive for every person’s life, health and education”. KHALQ work together with all those who care, recognizing that more is achieved through co-operation. We respond to need whenever and wherever we can and serve the neediest people of our community to relieve their suffering.KHALQ take great care of the resources entrusted to us by others, whether it is money, time or trust; we are open and transparent in our reporting. KHALQ pledge is to be accountable, effective and efficient for the children and communities we serve, and for our donors.All of the donations to KHALQ are used for the humanitarian cause and not used in any of the organization’s administrative / HR or logistical cost. The said cost is being sponsored / managed by M/s Protribes (Pvt.) Ltd. The donors have this assurance that their contribution is directly and 100 % going to the beneficiary in need.

MAIN CAMPAIGNS / PROJECTSDevelopment Sectoro 2014 UNICEF Polio Campaign Nationwide (2014-15)o 2014 Documentary for Save the Children on Girls Education in 2014.o 2015 Documentary on Citizen Voice Portal, USAID Projecto 2018 Managed and produced electronic content for DAI Election Awareness campaign through Celebrities endorsement videos, Animated /3D videos in 2018.o 2018 Revamp of www.Pakvoter.org – A civic information portalo 2018 UNFPA Rdaio talk shows / programs on Gender Based Violence including child/early marriages, honor killing, harmful traditions, rights of women etc.o 2020 DAI: Election Commission Display Center and CNIC nationwide campaigns.• Federal & Provincial Governmentso 2015 onwards managed Elementary and Secondary Education Department print and electronic Campaigns – Government of KP in collaboration with ASI.o 2017 Population Census: Successful managed the March 2017 Pakistan Census awareness communication through Pakistan through print mediao 2018 onwards partnered with KP Tourism Department various campaignso Media and Design of Security and Exchange commission, National Vocational and Technical Training Commission, Utility Store Corporation, Prime Minister National Health Program, Senate Of Pakistan, Pakistan Electronic Media Regulatory Authority, Pakistan LNG, National Accountability Bureau and Quaid e Azam University• Commercial Sectoro Developed and produced 15 animated videos for The First Micro Finance Bank on Financial Literacyo Create and Developed the new Corporate ID for FF Steel o Creative design/Productions and Digital handling of Punjab Oil Mill’s brands like Canolive oil, Zaiqa Banaspati and cooking oil, Naturelle cooking oil, Ella Banaspatti and Cooking oilo Managed Creative , Media Management (ATL-Digital) and PR for Pakistan Microfinance Investment company.o Media handling of Ubank, Volta battery, Osaka Battery, Fast University, Islamic International University, Nayatelo 2 TVCs for Ubank in 2021

STARfALL Foundation (Science and Technology Awareness and Recognition for ALL – www.STARFLL.org) is a non-profit organization focusing on the promotion of science and technology among the younger generation in Pakistan. STARfALL was formed by some of US-based expatriates to promote Science, Technology, Engineering and Math (STEM) in Pakistan.STARfALL has initiated FIRST LEGO® League (FLL – www.firstlegoleague.org) robotics program, an international robotics competition, in Pakistan. STARfALL is the Operations Partner of FLL in Pakistan.

Protribes (Pvt). Ltd. is a dynamic and fast-growing professional services firm that specializes in Strategic Communication & Media management, Research, training and event management. Based in Islamabad, Protribes journey began in the year 2011 the team managed various projects successfully from awareness campaigns and impact evaluation studies all across Pakistan and in 2013 October the firm went for its registration with SECP Pakistan as Protribes (Pvt). Ltd.The firm has earned a solid reputation on among its clients and the team is well-regarded by competitors and partners alike. Our employees are vibrant, enthusiastic, professional, extremely dedicated and sincere to the core - with a bright vision. Some of the recent projects are as follows :• Care International in Pakistan: Human Rights awareness campaign in targeted 10 districts, in four provinces.• Care International in Pakistan: Final Impact evaluation study of a three year project of Human Rights awareness in targeted 10 districts, in four provinces.• TDCP Hilltop Resort KHAJOT: Corporate ID along with Marketing and Promotional tools• KHALQ Pakistan: Corporate ID and Administrative & logistical support.

As Media & Communication Specialist the main responsibilities include • Preparation of TORs, EOIs for hiring the communication firms. • Planning, design and implementation of internal and external strategies/guidelines for communications and outreach for CDCP.• Preparation of the CDCP PIC Action Plan, Public Outreach strategy and Designing Public Information Campaigns.• Effective management of the Communications Office and supervision of Communications staff.• Maintenance of increased coverage and understanding of the CDCP’s work in the practice area through regular media contacts and provision of newsworthy information to national public and, where possible, donors.• To coordinate with the Communication and Media Firms in planning and executing the action plan. • To monitor the pre-and post campaign evaluations and undertake timely appraisal and monitoring to assess the impact of the campaign.• Organization of roundtable discussions, press conferences, briefing sessions, interviews, launches, etc.• Effective responses to inquiries for public information materials.• Identification and synthesis of best practices and lessons learned directly linked to programme goals and activities• Maintains a functioning network of contacts with a variety of stakeholders to promote a better understanding of CDCPs mandate and to support advocacy efforts.• Identifying key opportunities and platforms for the effective dissemination of key messages over the course of project implementation.• To conduct a 360 degree media mapping at the national and regional levels.• Coordinate and Liaise with the CDCP internal Monitoring & Evaluation department, for timely implementation of CDCP communication activities.• Develop and maintain close collaboration with mass media, as well as with relevant government departments and partner organizations whose support is essential to the achievement of CDCP objectives.

ACHIEVEMENTS• Transformed the company and team as one unit, which is fast paced, goal oriented and hungry for success and can deliver as per the market demands and clients satisfaction.• Launched PTCL EVO Nitro on August 14, 2010.• Through this sprit the team EVERNEW won back its PTCL V fone account. Six TVC (35 mm) were produced and aired in May 2010.• Produced one PTCL Corporate TVC and two PTCL Customer Care TVC on 35mm.• Re-launch of PTCL smart with a new 35 mm TVC and campaign. (In Process)• Launch (Creative Execution) of DHA Tower in January 2010. • Successfully managed, the Telenor brand activation for their Web Lounge Service.• OMV, Lafarage, NUST, NCHD, PTA and government clients were managed through a dedicated team.RESPONSIBILITIES• Generate business and revenues for the group companies through integration of all agencies resources and departments. • Increase the business volume of EVRNEW Concepts through maximize the share from existing clients and enhance the client base for sustainable growth.• Supervise all operations of EVERNEW Solutions in Islamabad.• Provide support to EVERNEW Entertainment and EVERNEW Pictures from Islamabad.• Manage internal account service personal and insure productive inter-departmental communications and operations. • Promote powerful integration of all agency's elements into cohesive, brand building campaigns. • Develop and manage department performance evaluations and mentoring. • Staff recruitment, professional development and conflict resolution.

ACHIEVEMENTS• Launched “AMRAT De-light” in June 2008, a product of AMRAT beverages. • Launched “Canolive” in May 2009. A new product line by Punjab Oils mills. The product was a blend of Canola oil, Sunflower oil with Olive extract.• Successfully managed Zaiqa Banaspati consumer promotion schemes.• Won the accounts of TOPS Xotica, a Murree Brewery brand, National ICT R & D Fund, Federal Public Service Commission (FPSC) and SME Bank.RESPONSIBILITIES• Active integration with agencies account planning and business development group to define and strategically plan for effective reach to target audiences. • Manage internal account service personal and insure inter-departmental success for client base. • Promote powerful integration of all agency's elements into cohesive, brand building campaigns. • Develop and manage department performance evaluations and mentoring. • Staff recruitment, professional development and conflict resolution. • Create new businesses from existing and new Clients. Craft initial strategies for clients.

Marketing and Communication acumen over 7 years encompasses: launched 3 corporate campaigns including National Database and Registration Authority, Khushali Bank and Electronic Government Directorate. Launched 3 Brands including PTCL Calling Card, PTCL Aasan Phone and COMSTAS ISP. Developed and managed more then 20 advertising campaigns; conducting 02 nationwide market research studies for PTCL. Managed over Rs. 650 million in client billings in 7 years. • Launched “Universal Service Fund” in October 2007. • Launched “Electronic Government Directorate” in June 2007. • Working with PTCL marketing team to make PTCL Calling Card, a Market Leader through different ATL & BTL promotional activities.• Develop several major PTCL and PTCL Calling Card marketing initiatives to win more market share. • Managed and Launched the biggest ever PTCL Fixed Line Rate Reduction campaign in May 2005 by Introducing Ms. Atiqa Odho in the first 35mm TVC for PTCL. • Re-Launched PTCL Calling Card in November 2004. • Launched PTCL Aasan Pre-Paid Phone Connection in May 2004.• Introduced several short term promotional schemes to give boost to sales of PTCL Calling Card. • Launched Khushhali Bank Corporate Campaign in 2001.• Re-Launched COMSATS ISP in 2001.• Launched NADRA Corporate campaign in November 2000.