Mandy Johnston Email & Phone Number

Cleveland, OH, US

Cleveland, Ohio, United States

-Architect and engineer website data collection systems using Google Tag Manager, Google Analytics 4, Adobe Launch, and Adobe Analytics-Utilize JavaScript for customized data collection solutions-Contribute to the development of Google Analytics 4 (GA4) training materials for client use-Deliver tailored training sessions to clients across healthcare.

Cleveland, Ohio, United States

- Utilize Google Tag Manager, Google Analytics, Adobe Launch and Adobe Analytics to capture data from clients' websites and mobile apps for the purpose of analysis or marketing- Work with a very diverse company landscape leading our product support team, to help clients who have purchased a Google Analytics 360 license- Provide Google Analytics 4 training.

Cleveland/Akron, Ohio Area

-Help clients identify optimal homes for their needs, advising them on market values and potential pain points and improvement opportunities.-Help clients prepare their home to sell by recommendation improvements that will provide the most value, setting the right price, and coordinating attractive staging, photography and video. - Advertise for sale.

Cleveland, Ohio

-Collaborated with Director of Operations, General Managers and Executive Chefs to create and execute a marketing strategy for 23 restaurant locations across the Case Western Reserve University campus and surrounding areas -Managed and created content for two Facebook and two Instagram accounts with multiple successes, including a 105% increase in Facebook.

Columbus, Ohio Area

• Managed email marketing for Darden Restaurants specialty brands: The Capital Grille, Eddie V’s, Seasons 52 andBahama Breeze.
• Fostered a collaborative team environment, with multiple successes including a 6% open rate increase and an18% engagement increase in Bahama Breeze emails year over year.
• Created presentations based on internal and external data, to advise Olive Garden’s strategy for key events,holidays and demographic targeting.
• Assisted in calendar planning sessions, alongside Account Manager and Strategic Consultant.
• Managed workload and timelines for creative team members associated with each brand.
• Maintained and communicated yearly scope-of-work contract, and sold additional services outside of yearly retainer.

Hudson, OH

• Analyze all online and offline marketing initiatives across four divisions within the health and wellness industry, in order to recommend opportunities for optimization and to calculate ROI.
• Assist in revenue forecasting and future tactic planning.
• Work closely with an outside agency to perform extensive customer research, pay-per-click and display advertising campaigns.
• Research and communicate competitive activity in order to maintain proper positioning in the marketplace.
• Establish pricing for new, strategic products to support website sales.
• Prepare monthly business reviews for executive management team.

Hudson, OH

 Conducted phone interviews with lost customers to better understand unmet needs. Performed qualitative market research for underutilized product segments. Composed product descriptions for company’s fitness division. Gathered data and helped to establish a process for cleaning up the company’s duplicate accounts.

Hudson, OH

 Planned and researched advertisement vehicles. Drafted press release and summary of client franchise company for the purpose of advertising to prospective franchise owners. Performed extensive competitive research for client’s companies. Reported directly to firm’s Vice President for day-to-

Certificate Of Software Development, Full Stack Software Development

Bachelor Of Arts - Ba, Marketing/Accounting, 3.5

Activities and Societies: Varsity Volleyball, 2012 Northeast Ohio Idea Competition, Alpha Chi Sigma Honor Society, 2009-2012