Offering a wide range of services that encompass qualitative and quantitative aspects of the GTM motion: company and product naming, brand identity development, funnel modeling, business planning, demand generation planning, partnership strategy, and AI-enhanced marketing optimization.

Member of A.Team's CXO Expert Network - a curated cross-disciplinary group of distinguished executives sharing knowledge and advising the next generation of change-makers. More at a.team/cxo.

Pavillion is a private community of 8,500+ SaaS sales and marketing leaders. Membership comes from the best and fastest-growing SaaS companies in the world. The CMO group has over 900 B2B leaders. I've been teaching a course in Sales & Marketing alignment for over two years.

Stage 2 Capital is a venture capital firm that invests in early-stage B2B software companies and sits shoulder to shoulder with leadership teams to operationalize sustainable revenue growth and sales operations. Backed by top go-to-market professionals from leading tech companies, Stage 2 Capital leverages its deep sales expertise to help entrepreneurs scale their businesses in addition to providing capital.

CloudZero puts engineering in control of cloud cost, by connecting technical decisions with business results. Designed for software-driven companies focused on growing margins, the CloudZero Cloud Cost Intelligence Platform aligns engineering and finance around metrics like cost per product feature, customer, and development team — providing crucial visibility to make strategic business decisions. With context-rich insights sent directly to development, engineering teams can innovate profitably — without sacrificing velocity.

Lilt is the leading AI solution for enterprise translation. Our stack, made up of our Contextual AI Engine, Connector APIs, and Human Adaptive Feedback, enables global organizations to adopt an optimal AI translation strategy, focusing beyond outputs toward business outcomes.

FastSpring is a leading commerce provider focused on emerging growth SaaS and Software companies by helping them go farther, faster. Recruited to build up the marketing team, install modern ABM GTM tactics and create alignment with sales and product to deliver results.

Started as a fractional CMO to develop the brand, and joined full-time to build a go-to-market engine. Positioned the company to become the #1 Amazon Web Services (AWS) channel partner in opportunities created and won in the SMB segment. Business experienced triple-digit growth in my tenure. Mission is a trusted managed services provider and consulting partner for businesses using – or migrating to – Amazon Web Services (AWS). Through its dedicated team of expert cloud operations professionals and solutions architects, Mission delivers a unique breadth and depth of AWS-recognized technical and strategic proficiencies. Mission combines this know-how with an anything-is-possible belief in the power of cloud transformation through AWS, and a dedication to understanding and solving customers’ individual goals and challenges – enabling their development of new and powerful applications running on the AWS Cloud.

Prior to the merger of Survey Sampling Intl (SSI) and Research Now (which rebranded to Dynata), tapped by SSI CEO to be CMO post-Instantly acquisition for this market leader for data collection in a $40B market research category with 40 offices worldwide. Installed marketing attribution model and automation, and shifted the business to a SaaS centric model. Focused on new verticals and global growth in APAC and EMEA leading to YoY revenue growth of 20%.

Positioned Instantly to be acquired by SSI in Feb 2016. Hired to revamp marketing to an attribution-based revenue-focused marketing organization.• Grew marketing attribution to more than 60% of new sales and 40% of recurring sales• Funnel increased 4X from 2014 to 2015 with the strategic shift to content thought leadershipLed pivot upstream to higher-priced, subscription-based products. Developed new data strategy to lower acquisition costs and develop expertise in a new vertical.

Started as Zumbox, rebranded to Digital Postal Mail. Launched a new patent-pending e-mail messaging service to reach thirty million households. Nominated by the Los Angeles Venture Association for the best-funded software company.

Led all revenue-driving activity including consumer acquisition and activation. Grew email velocity 40% to over 1 billion emails/year by ramping a daily recipe content strategy. Developed new multi-million dollar subscription business in food and coffee.Cooking.com began as a one-stop ecommerce site for cookware and pivoted into a platform business running ecommerce sites and operations for Starbucks, Food Network, Betty Crocker and Rachel Ray.

Recruited to accelerate myfico.com. Established and executed strategy into a SaaS business that accounted for 40% of total revenues. Promoted to GM in less than a year, and grew the $20 million business to $65MM in four years.