Strategically implement marketing campaigns, emails, forms, and landing pages within Oracle Eloqua and Salesforce Marketing Cloud for multiple clients. • Develop and administer outbound communications through Oracle Marketing Cloud (Eloqua) and Salesforce Marketing Cloud - partnering with clients and internal teams to develop objectives, user experiences and analytics strategies• Produce custom solutions involving email, landing pages, forms, and video - resulting in increased open rate, click through rate and form submission• Monitor campaign performance and optimization efforts• Support internal Digital Strategy, Analytics, and Client Services teams with insights and reporting• Maintain strict client governance procedures to ensure accurate and compliant material

Managed end-to-end digital campaigns and e-fulfillment solutions supporting Genworth and its business partners successfully implementing projects and campaigns.• Collaborate directly with marketing leaders and cross-functional teams to design and implement multi-step digital campaigns through promotional, educational and transactional assets• Designed requirements and implemented e-marketing platform (eTools) providing digital marketing material for national sales, increasing agent generated business by 20%.• Served as relationship manager for eTools platform improving working relationship with vendor and developed requirements for enhancements increasing usability for agents. • Drove results by collaborating with marketing managers, creative, compliance and copywriters to produce fulfillment for collateral marketing material including print material, direct mail lead generation, digital assets and email campaigns. • Optimized business marketing plans through design efficiency, cost reduction and supplier technologies.

Managed the execution and processes of lead generation campaigns for the Long Term Care business meeting rigorous compliance guidelines. Provided production support for web, direct mail, and local efforts. • Managed national Long Term Care Insurance direct mail production for over 70MM mail pieces annually to 30+ endorsement lists as well as broad market population. • Executed end-to-end process from pre-campaign file preparation to final mail delivery resulting in reduced cycle time for mail delivery and increased response rate through testing. • Provided daily communication with multiple vendors maintaining strict production schedule. Consistently audited 19 steps of campaign process to maintain accurate implementation and compliance guidelines. • Utilized vendor network to identify appropriate vendor for each campaign, while adhering to budget constraints.• Partnered with multiple teams expanding direct marketing efforts into new areas resulting in increased market share.• Identified winning direct mail package while reducing production cost and improving response rate by collaborating with creative and analytics teams. • Consistently evaluated campaign processes for areas of improvement resulting in fewer reports, reduced touch-time, and reduction of errors.

Provided assistance and education for agents and clients in multiple areas of the home buying process, including credit repair, financing options and contract closing procedures.• Produced mass e-mail campaigns, newsletters, brochures and advertisements to obtain and strengthen business.• Actively set appointments for in-home consultations via direct mail, e-mail and radio campaigns.• Managed and assisted six real estate agents with in-home consultations.

Conducted face-to-face interviews with prospective students to identify educational background and future goals and objectives. • Aggressively recruited students via direct mail, phone and e-mail resulting in scheduling appointments for personal interviews regarding the benefits of Strayer University.• Enrolled 115+ students, increasing sales in excess of $2MM.• Utilized active listening skills to understand educational needs of clients and overcome sales obstacles through matching needs and benefits.• Provided ongoing communication with enrolled students to assist in their educational goals as well as responding to any questions.• Produced over 2,000 leads by managing multiple applications including Microsoft Access, Excel and Host Access Database.

Responsible for marketing, product promotion, business recruitment, and customer service to businesses and clients.• Involved in all areas of front-line operations including customer service, development and maintenance of corporate accounts, sales, accounts receivable and development of employees, all in a multitasking, fast-paced environment.• Developed programs to maintain staff morale and commitment to the company.• Assisted in growth of multiple branches using sales calls and building strong customer and third party vendor relationships.