Designed intuitive, user-friendly interfaces for six core products in the HVAC industry. Responsibilities included facilitating user research discovery interviews, conducting design thinking workshops, gathering prototyping feedback, and executing usability tests. The insights from this research were then incorporated into final design work. Played a role in the creation, road mapping, and implementation of Trane’s design system, liaising with business units, stakeholders, product, and engineering teams across the organization. Frequently presented design concepts and user research findings to Trane’s stakeholders and leadership. Ensured design and research were aligned with business metrics and company goals while advocating for our end users.

Griffy’s Art Supply is an independently owned art supply store. We supply artists of all skill levels with premium artist-grade products and handmade artisan art materials from our Bloomington retail location as well as online. We work with professors and teachers to curate custom, high-quality kits; imagine one-click, online purchases of required/approved supplies delivered directly to students from an independently-owned art supply shop… total gamechanger! We also manufacture our own line of products including sketchbooks and watercolor paints.

I teach graphic design courses asynchronously to cohorts of 15-20 students with varying ages and experience levels. I have created and continue to refine two course curricula, each consisting of a six-week program with a module of information and material for each week. The courses include course overviews, readings, assignments, video lectures, and video feedback for students.Graphic Form This course explores how design is more than just making something beautiful. Throughout the course, students will examine key design principles such as rhythm, balance, scale, grids, figure/ground, and Gestalt, and learn how to apply them in real-world settings. Graphic Structures + Systems (Part A and B)Graphic designers must have a fundamental understanding of the basic structures and systems that are found within all modes of design. In this course, students will be introduced to various types of visible and underlying graphic structures as primary devices for organizing design content, along with how its systems become activated. Part A of this course will be an overview of organizational systems and abstraction whole Pat B will focus on two distinct systems: color and typography.

Lead product vision, strategy, and roadmap across both browser and mobile apps. Increased user engagement by 240% and user growth by 65%. Work closely with engineering to manage all stages of the product life cycle, scalability to meet business needs, and remain/improve compliance needs of customers. Built a strong product culture that continuously improves the product. Implemented product development cycle to increase efficiency in product deploys. Managed team of 6, including product design and customer support specialists. Responsible for ensuring the product team is meeting all goals and metrics for the business.

Enable the most advantageous expression of the Cook brand. Building a common brand language with supporting strategic brand tools that can guide the creation and evaluation of company branding and communication approaches.Help explore and evolve the Cook brand to extend it and remain competitive in an ever-changing market.

Worked with team to design and develop first product (MVP). Helped to create design system for product. Grew product to over 1000 users in 3 months. Conducted user research and implemented findings into new features. Stagetime went on to raise $210,000+ from investors in a pre seed round.

With Felt, I’ve been able to collaborate with clients in many different areas and present ideas and prototypes to customers. I have helped businesses develop their go-to-market strategy, Facebook/Instagram paid advertising, and social media best practices, which all have led me to understand a wide variety of digital platforms. I've also helped startups with UI/UX designs. During this time, I have hired and art directed other freelancers, including many with multicultural backgrounds.

Taught and developed curriculum for college-level courses including Intro to Graphic Design, Typography, and Production Design.

My time working for Indiana University was largely spent creating the university’s first brand system and strategy. As designer, I had an intimate and hands-on role in creating the university brand architecture and strategic foundation. This experience started my love for branding—not only in the visual aspect, but also in terms of strategy and vision.We created a system-wide brand positioning strategy for the entire university. Indiana University has nine campuses, hundreds of schools and departments, thousands of websites/print materials, and minimal brand guidelines. Designers were distributed around the state—some in the central marketing office, some worked directly in schools/departments, and others had little or no design experience. Without brand principles and a design system, each designer and marketer was left to their own device.We created a brand architecture to help build the foundation for our brand promise. Additionally, our team looked at consumer insights to understand emotional desires, benefits, and attributes of the brand through the lens of prospective students. We also conducted a competitive analysis of other colleges analyzing how they were solving similar problems with brand.Our team interviewed parents, prospective and new students, guidance counselors, IU alumni, and IU Staff. This work also included brand workshops where we helped multiple departments and hundreds of staff to understand the brand positioning and promise. This not only included in-person discussions, but also the creation of physical brand material. These workshops and discussions created a shared sense of ownership and momentum toward a strong brand strategy.Throughout the entire process we evaluated our work, both messaging and design. Surveys and questionnaires were created to evaluate the performance of the brand positioning. Many of these were contracted with agencies to conduct surveys of prospective college students.

Preside over weekly board meetings. Chair the Policy Affairs Committee. Report proceedings of the board to the Indiana Memorial Union Executive meetings. Represent the Indiana Memorial Union Board of Directors on an official capacity.

Responsible for budget of roughly $250,000 while leading 25-member committee to program 15 large scale events that dealt with art and creativity. Administered as project manager for four issues of a 100-page offset printed perfect bound magazine.

Designed poster, flyers, and advertisements for Union Board events such as Cabaret, Lil 5 Step Down, concerts, lectures, Sprite Step off for 11 Union Board committees and over 40,000 students. Designed cover design and eight-page spread for the Indiana University and Union Board, with a distribution of 3,000 copies.

I believe in humble beginnings, mine started making cones and Dilly Bars.