Executed regimented reviews of social and SEM campaigns and worked with SEM resources to drive iterative improvements in targeting, messaging, and to ensure an optimized channel mix based on performance and investmentsActively managed and coordinated digital channel budgets by working with the marketing team and the Digital Marketing Director to optimize the marketing mix and maximize the investment in each digital channelSupervised internal objectives, and strategized website projects and paid campaigns across multiple agency partners to promote objectives and drive measurable resultsManaged global website updates, including new content creation, CRO, and implementing internal requests with developer in timely mannerWorked closely with regional marketing teams to help support and optimize marketing programs within regionWas responsible for tracking paid campaign performance, website engagement, and cookie compliance. Manage Google Tag Manager alongside partnerReported internally on digital performance and KPI metrics by maintaining digital dashboards and adjusting tactics to improve performanceCollaborated closely with sales leadership, regional sales, channel, marketing operations and global marketing to drive functional alignmentIdentified new themes / topics, offers and vehicles to reach target marketsKept up-to-date with marketing trends and requirements to ensure all marketing strategies comply with the latest practices and standards, and be internal digital expertGoogle Ads Search CertificationGoogle Ads Display CertificationGoogle Ads Video CertificationGoogle Ads Measurement CertificationGoogle Ads Apps CertificationGoogle Analytics Individual QualifiedGoogle Mobile Experience Certification

Factory Trained Master Subaru Technician, ASE Certified Automotive Technician