Building and managing a portfolio of donors and prospects and will identify, qualify, cultivate, solicit, and steward donors and prospects believed to be capable of making leadership and major gifts in support of UVA McIntire

Focused on developing prospect portfolios of potential individual donors, cultivating, and soliciting these prospects for the University of Virginia School of Education Foundation. ‣ Developed, cultivated, and stewarded relationships with existing donors. ‣ Created and implemented cultivation structures that include prospect strategy development, preparation of written materials, design and implementation of cultivation events, direct solicitation‣ Strategized and presented current, endowment, and future gift opportunities to prospective donors

Managed and curated client relationships for 10+ properties connected with Outfront Media, driving sponsorship sales and additional revenue while creating strategic plans and assisting on day-to-day client needs.CLIENT & ACCOUNT MANAGEMENT:‣ Educated clients such as the University of Virginia, University of Maryland, and several state high school associations on using solutions and tools to enhance their strategic marketing needs, generate incremental new revenue, and establish long-range app, data, and digital strategies‣ Created sales and marketing plans to help guide clients position and sell these new apps, data, and digital strategies‣ Crafted communication messages that properly resonated with clients’ brands and aligned with strategic goals andinitiatives‣ Fostered strong relationships with clients to be become trusted advisor and consultant and integral part of theirinternal teams

Steadily promoted to Senior Manager from Manager (2011-2013) and Consultant (2008-2011) positions. Provide strategic planning, market intelligence, analysis, and implementation measurement for Fortune 100 clients (annual individual account values range from $2M to $5M) by distilling insights across a variety of areas (markets, media, consumer, demographic, etc.). Plan frameworks for company’s go-to-market strategy for insights and research products.DATA MANAGEMENT & ANALYSIS:‣ Use data and insights to create pertinent storylines regarding business and revenue, and to direct strategy and forecast solutions. Convert large and complex data sets into simple and understandable messaging. ‣ Create proprietary affinity measurements and metrics that have assisted Wasserman clients, professional and college sports leagues, and athletes; manage and create databases to mine effective data and insights.‣ Create and maintain dashboards, data visuals, and scorecards to enhance reporting to key stakeholders.CLIENT & ACCOUNT MANAGEMENT:‣ Maintain strong client relations through attentive customer service and account management, deep listening to fully comprehend clients’ needs and challenges, and over delivering on goals. ‣ Satisfy and exceed client requirements while balancing demands of 3-4 cyclical accounts. Clients including AT&T, Target, American Express, Pepsi, Nationwide Insurance, Scotts Lawn Care, ACC, Big 12, and PAC-12.FINANCIAL IMPACT & BUSINESS STRATEGY:‣ Accounted for 10%-20% additional scope to retainer clients by providing previously untapped services.‣ Created proprietary data metrics and analysis that allowed Wasserman to productize its insights and research offerings.‣ Oversaw budgeting and selecting of resources and tools, consistently saving company 5-10% year over year.GUEST LECTURER:‣ Duke University Fuqua School of Business - regular lecturer since 2013.‣ University of North Carolina - Chapel Hill - regular lecturer since 2013.

Managed, produced, marketed, and edited content for 24 websites run by independent contractors in the Rivals.com network that focused primarily on college sports and recruiting. Focused on increasing subscription sales and marketing. Provided corporate communications, disseminated corporate initiatives, negotiated contracts, recruited talent, and managed a diverse group of personalities.‣ Led organization in sales and sales retention for 2 straight years, increasing sales nearly 20% annually; overall sales success likely enhanced the company’s position to be acquired by Yahoo.‣ Spearheaded initiatives that increased subscriptions from 200K to 500K in only 2 years. ‣ Co-hosted 2 weekly radio shows, including live listener call-ins on college football and basketball.‣ Supervised and hired editors at multiple conference universities and managed coverage for the Atlantic Coast and Southeastern Conferences.

Provided news coverage and analysis for a daily newspaper with a readership of 30,000+: converted data, happenings, or daily news into concise and compelling stories and storylines. Edited design, layout, and production of the sports section daily.‣ Covered Division I Atlantic Coast Conference men’s basketball, men’s and women’s soccer, baseball, and golf, with emphasis on the University of Virginia; assisted with football, lacrosse, basketball, and golf.‣ Selected as voter from Virginia for AP Top 25 NCAA Men’s Basketball.‣ Earned 4 awards for writing from the Virginia Press Association.