B2B Pre-Sales & Marketing Specialist
Waterloo, Ontario, Canada
• Launched CaniBrands’ B2B Retail Sales channel & acted as the account manager for all retail clients.• Managed clients throughout sales cycle - from initial touchpoint to closing deals to post-sales support• Cold called retail stores to get samples of our products into hundreds of stores across the USA. • Crafted email campaigns to attract new customers and retail partners using MailChimp and Canva.• Managed our social media influencer team- leveraged Post Affiliate Pro to report sales analytics and posting requirements. Sent out weekly newsletters to all influencers regarding brand updates, product innovations, and marketing strategies.• Conducted market research within our target industries to identify opportunities to break into new markets.