Aaron Palacios Email & Phone Number

Gangnam-Gu, Seoul, Kr

Head of the KRAFTON Americas Communications Department responsible for owned and earned communications across PR, influencer, social media, community, and content management teams.Driving regional communications objectives, goals, strategies, and plans in partnership with KRAFTON’s various development studios and cross-functional global publishing teams across corporate, product, and esports verticals.Delivering internal and external crisis communications counsel to leadership and cross-functional teams while proactively providing risk management assessments.Providing regional and departmental leadership while cultivating an environment that empowers team members to grow and evolve in a successful manner.Creating KRAFTON’s corporate communications narrative and establishing thought leadership opportunities to help expose the company’s vision to a wider audience.Overseeing proactive and reactive messaging across product, corporate, and esports verticals to manage, sustain, and reinvigorate external audiences across various mediums.Actively uphold internal and external brand enforcement to ensure KRAFTON and its products are spoken about in an appropriate and positive manner.

Gangnam-Gu, Seoul, Kr

Led North American Communications teams responsible for PR, influencer, community, and social media activities.Created a North American corporate social responsibility program and drove cause marketing initiatives with like-minded partners, such as Extra Life, NO KID HUNGRY, Make-A-Wish, and LifePack.Set clear qualitative and quantitative team goals and measurements in support of the organization's wider regional and global objectives.Managed the reporting process across PR, influencer, community, and social media initiatives to analyze tactical and campaign ROI.Managed PR agency partners to help achieve an aligned regional and global communications narrative.Developed and tracked team budgets throughout the year to maintain and control costs.

Gangnam-Gu, Seoul, Kr

Led the Global PR and Social Media teams responsible for ongoing global product initiatives across PUBG:BATTLEGROUNDS and PUBG Esports.Developed the organization’s first global PR team and built a structure that emphasized the empowerment of regional communications teams across EMEA, LATAM, and Asia.Created strategic and tactical planning documents, including full-year plans, seasonal launch plans, tacticrecommendations, and developer-focused communication plans, among others.Supervised the strategic direction, creative concepts, and day-to-day management of PUBG’s global social media channels, including Facebook, Instagram, Twitter, TikTok, and YouTube.

Chicago, Il, Us

Created and managed domestic communications campaigns and budgets on behalf of Nintendo for first-party hardware and franchises, including Nintendo Switch, New Nintendo 3DS, Pokémon, Super Smash Bros., Mario Kart, The Legend of Zelda, and Splatoon, among others.Led campaign teams composed of PR, social media, and influencer specialists in the planning and execution of communications initiatives.Fostered relationships and secured coverage with top-tier media and influencers, including those with a gaming, mainstream, and tech focus.Drafted internal and external materials, including plans, tactic recommendations, product and spokesperson messaging, press releases, pitch letters, and social media content.Planned and staffed industry events, which included E3, GDC, TGA, San Diego and New York Comic Con, PAX East and West, South by Southwest, Nintendo World Championships, and various multi-market press tours.Monitored and quantified media and consumer sentiment through ongoing coverage analysis.Managed and mentored direct reports on strategic approach and campaign execution.

Maplewood, Nj, Us

Managed the conceptualization and execution of PR campaigns for Activison, Square Enix, SEGA of America, Remedy Entertainment, and Eutechnyx.Fostered a network of relationships with gaming, tech, and mainstream media while securing exclusive coverage that generated prolonged product exposure in online, print, and broadcast channels.Acted as a company and product spokesperson at industry events, such as E3, Judges Day, PAX Prime, and GDC.Organized and demoed early game code for media at local demo tours and preview events.Created coverage reports and tracked overall campaign and tactical metrics to quantify ROI.Produced PR timelines, product and corporate messaging, press kits, press releases, fact sheets, and review letters.

Irvine, California, Us

Planned, executed, and supported global PR campaigns for digital and boxed products.Established and maintained a network of relationships with gaming, tech, and mainstream media.Negotiated exclusive stories and garnered earned media coverage to increase and maximize product exposure.Organized and managed various press events, including preview events, local demo tours, GDC, and PAX.Drafted PR plans, press releases, product postmortems, and an internal coverage newsletter.Supported the PR team in achieving departmental goals by aiding with day-to-day support, which included coverage reports and ongoing media correspondence.