Alicia Peters Email & Phone Number

New York, United States

Leads a multidisciplinary in-house team responsible for creative, production, and project management. Oversees operational efficiency and cross-functional collaboration, ensuring seamless collaboration across departments. Experience in managing budgets, photoshoots, and campaigns with an emphasis on process and innovation.

New York, United States

White Plains, New York, United States

Instruct Pure Barre classes, fostering client relationships and promoting membership offerings to drive revenue. Participate in studio networking events and happy hours with clients to maintain relationships and connections.

New York, United States

Directed accounts for prestigious clients, delivering end-to-end project management and driving a 15% increase in business through strategic growth initiatives. Executed multiple campaigns across print, digital, and in-store marketing, ensuring 98.9% on-time delivery of assets and high client satisfaction. Optimized sales and operational efficiencies for over 30,000 SKUs annually, leveraging industry knowledge and analytical skills to enhance creative effectiveness and client outcomes.

Greater New York City Area

Directed cross-department collaboration for top brands, optimizing e-commerce production schedules and processes for clients like Target, Hugo Boss, and Tiffany & Co. I led a team of junior producers, coordinated 360 planning for over 22,000 SKUs annually, and significantly cut production costs by approximately 15%. Improved creative and production processes by 30% using Atellio and effectively resolved on-set issues, fostering strong relationships with team members and freelancers.

Greater New York City Area

Freelance Digital Project Manager & Producer, overseeing project timelines and resource allocation using Basecamp to ensure timely delivery of digital campaign assets. I produced photoshoots, driving e-commerce sales by delivering assets on time and within requirements. Additionally, I streamlined the discovery and briefing process across teams and managed the digital asset manager Canto, ensuring proper asset rights and creative archiving.

New York, New York

Led production operations for the Trendsetters division at Children's Apparel Network, establishing a robust infrastructure and optimizing processes for domestic and overseas factories. Directed shipping logistics and maintained proactive client communication to ensure seamless operations. Managed financial aspects, including accounting and payments, while strategically sourcing and overseeing overseas vendors for optimal quality and cost-effectiveness.

Orchestrated the development and production of national sports team apparel licenses for major accounts like Gap, Old Navy, and Express, ensuring alignment with brand standards and customer expectations. Streamlined specialty account procedures and negotiated costs with factories effectively meeting customer demands and optimizing production timelines.