Andy Roberts work email
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As the Chief Marketing Officer of Planet Sport Group, I lead marketing and strategy for a global digital sports media group that entertains and engages over 25 million fans monthly on our own channels and millions more via our B2B clients' own platforms.Calling upon 20+ years of experience in the sports, media, and betting & gaming sectors, I build renowned businesses and brands; develop lucrative and groundbreaking products; and deliver captivating and winning marketing campaigns.I have a proven track record of designing and implementing effective marketing strategies that deliver substantial, award-winning business growth in multiple global markets and sectors. Since its inception in 2021, Planet Sport Group has scaled rapidly to be recognised as Growth Company of the Year at 2024’s Leeds Digital Festival.I am incredibly passionate about innovation, collaboration, and engaging sports fans with Planet Sport Group’s suite of D2C and B2B products. I have a strong reputation for overseeing impactful campaigns that coalesce agencies, brand advertisers, gaming operators and business partners.Following many successful and enjoyable years with Sky Sports and Perform / DAZN and before launching Planet Sport, I co-founded Sport Acuity, a professional services business for the sports industry, and The Marketing Equation, a digital content, media, and branding consultancy. I am also the Founder of Digital Sport North, an ever-growing network and community of sports industry and technology professionals and organisations in the UK.
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Co-FounderDigital Sport NorthUnited Kingdom
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Chief Marketing OfficerPlanet Sport Nov 2019 - PresentLeeds, England, GbI lead marketing and strategy for Planet Sport, a business with a mission to entertain and engage sports audiences. We publish fantastic titles like Football365, TEAMtalk, PlanetF1.com, Planet Rugby. With PlanetSport.com we bring it all together and cross-promote our sports betting and casino brand Planet Sport Bet. We reach 20M+ fans per month on our own platforms and a further 65M on Apple News, MSN, and across social media. We develop innovative content engagement campaigns and products; working with agencies and brand advertisers, gaming operators, publishers and partners in broadcast and mobile right across the globe. -
Co-Founder & DirectorSport Acuity Sep 2017 - Nov 2019York, England, GbA professional services business for the sports industry, Sport Acuity delivers strategic consultancy and content to sports federations, media owners and gaming businesses. Alongside a seasoned team of sports industry specialists I co-founded the firm in 2017 and specialised in branding, digital marketing, content development and commercial partnerships. -
Founder & DirectorThe Marketing Equation Feb 2016 - Nov 2019Leeds, West Yorkshire, GbAs a digital content, media and branding consultant I managed marketing operations and revenue development for a media business, created a social media strategy for a major betting & gaming organisation, provided strategic marketing consultancy for an app start-up and advised various agencies and private equity houses. -
Marketing DirectorDazn Group Jul 2012 - Jan 2016London, London, GbAt Perform (now DAZN) I created and managed a large global marketing team who delivered audience and revenue growth for the group's portfolio of owned and operated consumer media brands. We operated Goal, the world's largest football media brand; US-multi-sports title Sporting News; football data specialist Soccerway and German sports brand Spox amongst many others. I led a successful re-brand of Goal claiming gold at the DBA Design Effectiveness Awards 2015 and by January 2016, the brand reached 70 million users per month, having more than doubled audience since July 2012 and enjoyed a social media following of 50 million - up from just 3m - in just three years.> Content and Brand Marketing - driving traffic, debate, audience and social sharing of our branded content through a variety of tactical/strategic campaigns and partnerships.> Commercial Marketing - helping the likes of Sony, PUMA, UEFA, EA Sports, Gatorade and many more to activate digital commercial and sponsorship partnerships.> Product Marketing - building an audience for our array of apps (e.g. Goal Live Scores - a number 1 sports app in over 30 countries) and brand extensions - informing the development of our product offering.> Customer Marketing - CRM strategy development plus customer communication activity for Perform's owned and operated brands. -
Head Of Business Operations / Head Of MarketingSky Sports Jan 2001 - Jun 2012Middlesex, England, GbDuring my time at Sky Sports I learned a tremendous amount about the sports, media, gaming and digital industries. I managed a great team of account managers, social media and content specialists within Sky Sports' Digital Media division working across advertising and sponsorship, content planning, digital marketing and a wide range of commercial projects. Prior to this I was Head of Group Marketing for 365 Media Group, acquired by Sky in 2006.> Collaboratively worked with Sky Media to create and account manage countless client sponsorship campaigns, notably: Adidas, Apple, Barclays, Guinness, Jaguar, Nike, Vodafone.> Developed Sky Sports’ entire social media output, style and strategy: from collaborating with Sky roster agencies to coaching broadcast presenters on how to use social media.> Ran Sky Sports’ SEO activity: working with external agencies and in-house development teams to successfully enhance natural search performance.> Responsibility for Sky Sports’ KPI/analytics provision. Involved in Sky-wide web analytics provision tender, managing rollout, training and reporting across the division. > Involved in countless internal product, brand and event campaigns such as launch of Sky Sports F1. Responsibility for all internal/external advertising, sponsorship, betting and commercial requirements for the re-launch of skysports.com and others. > Published Sky Sportzine email to 500,000+ every week. Integrated a new email service providers, developed NPS measurement with Sky IQ and was Data Protection Co-ordinator for Sky Sports.> Developed launch event activity for Team Sky Pro Cycling before helping develop the team’s on-going digital media strategy.> Led marketing for Sporting Life and its sister - totalbet and ukbetting - sportsbooks. -
Marketing & Crm ConsultantKpmg Uk Jan 1999 - Jan 2001London, Gb
Andy Roberts Skills
Andy Roberts Education Details
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University Of LeedsPolitical Science And Government
Frequently Asked Questions about Andy Roberts
What company does Andy Roberts work for?
Andy Roberts works for Digital Sport North
What is Andy Roberts's role at the current company?
Andy Roberts's current role is Co-Founder.
What is Andy Roberts's email address?
Andy Roberts's email address is an****@****kyb.com
What is Andy Roberts's direct phone number?
Andy Roberts's direct phone number is +4420337*****
What schools did Andy Roberts attend?
Andy Roberts attended University Of Leeds.
What are some of Andy Roberts's interests?
Andy Roberts has interest in Aston Villa Supporter, Racehorse Owner, Cyclist.
What skills is Andy Roberts known for?
Andy Roberts has skills like Digital Marketing, Digital Strategy, Digital Media, Online Advertising, Social Media, Web Analytics, Sponsorship, Marketing, Marketing Strategy, Sports, Social Media Marketing, Online Marketing.
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