Who is Aj Rivvers? Overview
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Aj Rivvers is listed as Director, Global Content at Visa, based in United States. AeroLeads shows a matched LinkedIn profile for Aj Rivvers.
Aj Rivvers previously worked as Creative Partner at Creativeish and Group Creative Director at The Many. Aj Rivvers holds B.B.A., Marketing from Grand Valley State University.
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About Aj Rivvers
I'm a Creative Director with global experience leading teams at brands and agencies to narrow the gap between thinking and making. Based in Marin County, California.I have extensive experience from strategy and concept through stakeholder presentation and production. I’ve produced work in 13 countries, delivered on budgets big and small, worked with celebrities and nobodies, and have a history of re-inventing the way media channels can be used - including TV, experiential, OOH, pre-roll, digital display, and mobile apps. My work is driven by 4 principles: Truths inspire action, meaning creates value, fast is the new great, and execution isn’t everything…it’s the only thing.www.ajrivvers.comReferencesAri Merkin / Chief Creative Officer, arimerkinRob Reilly / Global Creative Chairman, WPPJohn Coyne / Global Director Marketing Experience, IntelNatalie Brend / Senior Account Director, R/GA SydneyYoko Fujita / Creative Director, Campbell EwaldCourtney Bowditch / Creative Director, co:collectiveGavin McLeod / Chief Creative Officer, CHEP AustraliaJon Holloway / Fintech Entrepreneur Sydney, AustraliaHamish Stewart / Executive Creative Director, R/GA SydneyTiffany Rolfe / Global Chief Creative Officer, R/GAJamie Ehrhart / VP of Marketing, GoGuardianMichael Murray / Creative Director, FreelanceLastly, I make a credible addition to any company sports team. Here is an abbreviated list of athletics that I can effectively contribute to:Ski. Billiards. Cornhole. Golf. Basketball. Football. Kickball. Baseball. Ping Pong. Darts. Mountain bike. Foosball. Hockey. Tennis. Lacrosse. Soccer. Racquetball. Bocce Ball. Hike. Anything with a finish line or scoreboard.
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Aj Rivvers work experience
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Creative Partner
CurrentA studio for creativity & nothing else. Partnering with agencies, brands, and production companies in a fractional capacity to deliver brand-led content, while narrowing the gap between thinking and making. Specialities: team staffing & structuring, campaign platforms, creative executions, brand strategies, product positioning and tone of voice.
Group Creative Director
Led a remote team of creatives and designers to make eBay relevant in social - focusing on high volume communities like Motors, Sneakers, Collectibles, Fashion, and more. We built a branded content and IP pipeline, combined with a highly selective influential creator strategy to win on YouTube, TikTok, and Instagram. In 12 months, we turned the business from a money-loser to a profit-machine and award-winning account.
Creative Director, Head Of Warriors Studio
As head of Warriors Studio, I lead a team of 30+ designers, producers, animators, cinematographers, editors, and copywriters to elevate the Warriors brand, connect with fans, and enrich the Bay Area community.
Freelance Creative Director
Creative Director with global experience helping brands and agencies narrow the gap between thinking and making. Whether crafting scripts, developing strategic positioning, or exploring innovative ways to stretch marketing dollars to garner attention, my work is driven by 3 principles: Truths inspire action, meaning creates value, and fast is the new great.
Creative Director
• Led creative team behind world-record-setting drone light show for the 2018 Winter Olympics Opening Ceremony, resulting in over 12 billion earned media impressions in under 12 hours, including Good Morning America, TIME, BBC, and the cover of the NY Post.• Wrote, lead, and directed the "Courtside From Anywhere" integrated campaign for Intel True VR partnerships, including NBA on TNT and NCAA March Madness. In the first week of the campaign, downloads of the re-released VR app surpassed the whole of last season. Assets included broadcast TV, social videos, photos, GIFs, still photography, event activations, and digital display.• Created music video and promo campaign for Chinese pop star, Chris Lee, using Intel face-mapping technology. Developed music video concept with Warren Frost, hired music video director, worked with the artist and managers to define her vision, shot music video in Beijing, edited in Los Angeles, all the while ensuring Intel’s technology story was ever-present.• Launched Agency Inside’s largest ever global campaign for PC gaming, E-sports, and the Core i7 processor, along with partner, Warren Frost. The campaign featured the internet’s most popular E-sports athletes and streamers, both on Twitch (and China’s equivalent Douyu), as well as at IEM (Intel Extreme Masters) events worldwide. As Creative Director, I wrote the tagline, developed film scripts and print/poster executions, presented to the CMO and business unit stakeholders, incorporated feedback while maintaining creative vision, managed illustrators in the development of assets, identified appropriate film directors and photographers for production, oversaw the worldwide shoot, shepherded various assets through post-production, created user-generated extensions and fan-engagement initiatives, and then captured the finished product for social amplification.
Creative Director
• Led the creation of an interactive music video for emerging Aussie artist, Elizabeth Rose, to foster brand love for Google Play amongst music fans and record labels. Was also my directorial debut, as the video was produced by R/GA's Content Studio.• The localized YouTube Beacons campaign for Lauren Curtis saw 12M impressions in the first two weeks on video, mobile, and social. 17% increase in viewership over previous year.• Our work for Android in Q2 won them an additional budget of $6M for media and production in Q3/Q4, leading to a 600K TV, cinema, OOH, and digital production. In a market dominated by Apple (82% market share in high-end phone segment) our campaign halted a 5 year decline for Android, resulting in a 3% uplift. Not a life-altering success, but for a brand that was expecting to lose a large majority of 600,000 contracts that had just expired, it was a pleasant surprise.• Assisted R/GA Singapore in crafting strategy and creative for a pitch to Coke/McDonalds. How to drive repeat traffic in restaurants across Asia, Middle East, and Africa. RESULT: Pitch won.
Freelance Creative
• After Autofuss was acquired by Google, much of the team transitioned to work with a small unit away from the main campus called Acme Labs. We were tasked with exploring and developing the future of connected spaces, and ultimately the vision for what will one day be Google's entry into retail. That is about all I'm allowed to say regarding Acme Labs.
Freelance Creative
• Hired to lead creative development for Google's Nexus 7 tablet launch globally, I worked with Jason Rosenberg to bring television experience to a non-traditional production company. Under the strategy "Made for what matters," we crafted a film about a young boy who used his tablet to overcome a fear of public speaking. After a successful US launch, "Fear Less" was used in the UK, and then re-shot in Prague for the French and German markets. The hero piece was followed by a spot called "Best Friend," based on the true story of a young man discovering that his dog was very sick. • On the technical front, Google was extremely picky about how the device UI was portrayed, so we worked with Christine Cheng and Autofuss developers to create a proprietary screen capture process at a resolution greater than HD, giving us ultimate control in post production.• Shortly thereafter, Autofuss was officially acquired by Google.
Copywriter
CLIENTSvitaminwater. MetLife. KRAFT. Old Navy. Jose Cuervo. Windows Phone. Tourism Toronto. Paddy Power. Burger King. Buell. Best Buy. PLUS.NEW BUSINESS WINSNetflix. Paddy Power. Vail Resorts.
Aj Rivvers education
B.B.A., Marketing
Copywriting
Frequently asked questions about Aj Rivvers
Quick answers generated from the profile data available on this page.
What company does Aj Rivvers work for?
Aj Rivvers works for Visa.
What is Aj Rivvers's role at Visa?
Aj Rivvers is listed as Director, Global Content at Visa.
Where is Aj Rivvers based?
Aj Rivvers is based in United States while working with Visa.
What companies has Aj Rivvers worked for?
Aj Rivvers has worked for Visa, Creativeish, The Many, Golden State Warriors, and Oculus Vr.
How can I contact Aj Rivvers?
You can use AeroLeads to view verified contact signals for Aj Rivvers at Visa, including work email, phone, and LinkedIn data when available.
What schools did Aj Rivvers attend?
Aj Rivvers holds B.B.A., Marketing from Grand Valley State University.
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