Aj Roach Email & Phone Number

Birmingham, Alabama, United States

• Implemented an intranet, leading a cross-functional team from research to deployment, enhancing internal communication efficiency and accessibility.
• Revamped internal communication channels, directing change management efforts to ensure seamless adoption and utilization by team members.
• Led the team responsible for organizing key company meetings (all-employee all-hands meetings and leadership meetings) ensuring effective communication of company updates and fostering employee engagement.
• Developed statements for executive officers, crafting clear and impactful messaging to align with organizational goals and values.
• Created a newsletter to brief team members on the opening of a new office location, enhancing transparency and promoting a sense of community.
• Collaborated on the cross-functional team to develop the company's return-to-work policies after the Covid-19 lockdown, ensuring a smooth transition and prioritizing employee safety and well-being.

Birmingham, Alabama, United States

• Worked with Deloitte and a small team of Charter employees from several business units to help craft The Inclusive Leader Learning Path training for leaders in all of Charter.
• Worked with executive leaders to deploy emergency messaging through Pardot to the entire company and affiliate partners during the 2020 pandemic.
• Editor-in-Chief of a fully designed company-wide culture-driven weekly internal magazine, “The Pulse.”
• Create content, compile submissions, work with cross functional executive leaders to gain approvals, and serve as the final approver for copy on 48 issues of "The Pulse" annually.
• Lead and project manage a team of designers and copy writers through the weekly process of completing between 20 and 46 pages of content in “The Pulse.”
• Reduced average internal email messages from 34 per month to 6 by developing a weekly consolidated email that encompasses all relevant business updates.

• Partnered with Sales Management to direct various marketing strategies and initiatives for designated sales leaders.
• Supported ad sales Marketing initiatives and product launches.
• Played a key role in helping build a distinguishable brand, and marketing strategy, at the local sales market level.
• Helped deliver paid digital, social, and owned media marketing plans that drove awareness and helped in increasing sales effectiveness by driving website traffic and lead conversions.
• Worked closely with Corporate Marketing and Product resources, to proactively partner with local sales leaders to assess the competitive landscape to implement a successful local marketing plan.
• Played a key role in facilitating communication and implementation of important initiatives and strategies internally and externally.

• Helped the candidate win a statewide primary and outperform other party candidates in the general election.
• Interviewed marketing agencies and prospective campaign employees for viability.
• Advised the campaign on all Marketing and Communications decisions.
• Advised the campaign and implemented the technology resources including, but not limited to, website development, campaign communications, and digital strategy.

Birmingham, Alabama Area

• Consult with businesses on marketing processes.
• Pitch video concepts to non-profits and other contracted clients.
• Produce, film, and edit footage relevant to conceptual plans and generate compelling videos.
• Use Adobe Creative Suite to design marketing material and webpage mockups and design with entry level HTML and CSS knowledge.

Birmingham, Alabama Area

• Increased Performance Revenue by 23%.
• Was able to achieve budget for the first time in seven years.
• Oversaw season ticket sales.
• Lead strategic planning and execution of marketing initiatives that set the company up for future success.
• Planned, created and placed all print, web, radio and television advertising, and collateral.
• Managed graphic design, web design, photography, PR, printing, video shoots, and related employees and agencies.

Birmingham, Alabama Area

• Generated opportunities and developed new accounts from combination of aggressive cold calling (both telephone and B2B) and consultative sales skills.
• Addressed a prospect's pains and need for our company solutions resolving specific needs.
• Launched a Retail Sales channel to complement Momentum’s existing Wholesale offerings.
• Developed training content and collateral for the new department.
• Trained new Communications Analysts.
• Sold Enterprise Level SIP and Hosted VoIP, Audio/Video Web Conferencing Tools, and a diverse matrix of ‘stand-alone’ cloud-based IP office solutions.

• Developed and implemented a process that increased department revenue by 40%.
• Trained to achieve status as a Certified GM Internet Sales Manager.
• Managed the Internet Sales team.
• Worked with numerous vendors to optimize online sales.
• Tracked and organized incoming leads through a cloud based CRM.
• Handled routine duties as Floor Sales Manager, including all customer concerns throughout and after sale.

• Established and maintained a corporate presence on social media.
• Created and tested an on campus college marketing strategy.
• Project managed the in-house launch event for a new brand.
• Oversaw the creation of print, television, and direct mail advertising.
• Provided content and editing support for corporate blog.
• Collaborated with other departments to create collateral for presentations.

Foundational Leadership Course (Flc) Certificate

Telecommunication Management

Activities and Societies: Mallet Assembly, Alpha Epislon Rho