Aj Roach Email & Phone Number

Birmingham, Alabama, United States

• Implemented an intranet, leading a cross-functional team from research to deployment, enhancing internal communication efficiency and accessibility.• Revamped internal communication channels, directing change management efforts to ensure seamless adoption and utilization by team members.• Led the team responsible for organizing key company meetings (all-employee all-hands meetings and leadership meetings) ensuring effective communication of company updates and fostering employee engagement.• Developed statements for executive officers, crafting clear and impactful messaging to align with organizational goals and values.• Created a newsletter to brief team members on the opening of a new office location, enhancing transparency and promoting a sense of community.• Collaborated on the cross-functional team to develop the company's return-to-work policies after the Covid-19 lockdown, ensuring a smooth transition and prioritizing employee safety and well-being.• Worked closely with the HR team to develop communication strategies and engagement initiatives, fostering a positive employee experience and promoting alignment with company culture.• Partnered with DEIB (Diversity, Equity, Inclusion, and Belonging) partners to highlight the diverse workforce and the stories of employees within Employee Resource Groups, promoting inclusivity and celebrating diversity.• Collaborated with the Economic Development and Social Development (EDSI) Team to showcase the company's community initiatives, communicating messages about the company's contributions to the communities it serves.• Spearheaded initiatives to improve engagement in the newsroom, including content approval processes and the development of metrics dashboards to track and analyze engagement metrics, with the goal of enhancing communication effectiveness.

Birmingham, Alabama, United States

• Worked with Deloitte and a small team of Charter employees from several business units to help craft The Inclusive Leader Learning Path training for leaders in all of Charter.• Worked with executive leaders to deploy emergency messaging through Pardot to the entire company and affiliate partners during the 2020 pandemic.• Editor-in-Chief of a fully designed company-wide culture-driven weekly internal magazine, “The Pulse.”• Create content, compile submissions, work with cross functional executive leaders to gain approvals, and serve as the final approver for copy on 48 issues of "The Pulse" annually. • Lead and project manage a team of designers and copy writers through the weekly process of completing between 20 and 46 pages of content in “The Pulse.”• Reduced average internal email messages from 34 per month to 6 by developing a weekly consolidated email that encompasses all relevant business updates.• Use SharePoint to update and maintain the company Intranet.

• Partnered with Sales Management to direct various marketing strategies and initiatives for designated sales leaders. • Supported ad sales Marketing initiatives and product launches. • Played a key role in helping build a distinguishable brand, and marketing strategy, at the local sales market level. • Helped deliver paid digital, social, and owned media marketing plans that drove awareness and helped in increasing sales effectiveness by driving website traffic and lead conversions. • Worked closely with Corporate Marketing and Product resources, to proactively partner with local sales leaders to assess the competitive landscape to implement a successful local marketing plan. • Played a key role in facilitating communication and implementation of important initiatives and strategies internally and externally. • Worked closely with Marketing and Sales leadership to generate new business leads through direct marketing campaigns, promotional offers, educational seminars and B2B events.

• Helped the candidate win a statewide primary and outperform other party candidates in the general election.• Interviewed marketing agencies and prospective campaign employees for viability.• Advised the campaign on all Marketing and Communications decisions.• Advised the campaign and implemented the technology resources including, but not limited to, website development, campaign communications, and digital strategy.

Birmingham, Alabama Area

• Consult with businesses on marketing processes. • Pitch video concepts to non-profits and other contracted clients.• Produce, film, and edit footage relevant to conceptual plans and generate compelling videos.• Use Adobe Creative Suite to design marketing material and webpage mockups and design with entry level HTML and CSS knowledge.

Birmingham, Alabama Area

• Increased Performance Revenue by 23%. • Was able to achieve budget for the first time in seven years. • Oversaw season ticket sales.• Lead strategic planning and execution of marketing initiatives that set the company up for future success.• Planned, created and placed all print, web, radio and television advertising, and collateral.• Managed graphic design, web design, photography, PR, printing, video shoots, and related employees and agencies.• Managed/procured ongoing out-sourced relationships and pro-bono relationships.• Bought/negotiated media.• Planned and managed sales/cross-promotions.• Maintained budget responsibility and mined inefficiencies for marketing department.• Worked with front of house team to establish and fulfill sponsor benefits.• Engaged in community relation building and speaking engagements.

Birmingham, Alabama Area

• Generated opportunities and developed new accounts from combination of aggressive cold calling (both telephone and B2B) and consultative sales skills.• Addressed a prospect's pains and need for our company solutions resolving specific needs.• Launched a Retail Sales channel to complement Momentum’s existing Wholesale offerings.• Developed training content and collateral for the new department.• Trained new Communications Analysts.• Sold Enterprise Level SIP and Hosted VoIP, Audio/Video Web Conferencing Tools, and a diverse matrix of ‘stand-alone’ cloud-based IP office solutions.• Provided Data Contract and Equipment solutions to both SIP & Hosted options, for “Big Business” and multiple locations.• Utilized sales engineers, network administrators (tech support) and marketing professionals for consensus building and interactive presentations.

• Developed and implemented a process that increased department revenue by 40%.• Trained to achieve status as a Certified GM Internet Sales Manager.• Managed the Internet Sales team.• Worked with numerous vendors to optimize online sales.• Tracked and organized incoming leads through a cloud based CRM.• Handled routine duties as Floor Sales Manager, including all customer concerns throughout and after sale.

• Established and maintained a corporate presence on social media.• Created and tested an on campus college marketing strategy.• Project managed the in-house launch event for a new brand.• Oversaw the creation of print, television, and direct mail advertising.• Provided content and editing support for corporate blog.• Collaborated with other departments to create collateral for presentations.• Developed and implemented sales training program for all sales reps.• Supervised a sales team that sold traditional and VoIP telephone services.• Promoted to Supervisor after consistently being one of the top salespeople in the company.

Foundational Leadership Course (Flc) Certificate

Telecommunication Management

Activities and Societies: Mallet Assembly, Alpha Epislon Rho