Andrew Rothman Email & Phone Number

Brooklyn, New York, Us

Social impact creative + strategy. Fundraising, advocacy, mobilization + brand.

New York, New York, Us

In this part-time role, I lead the research and development of Catchafire's brand strategy, identity, and creative expression, along with the creation of high-impact content to support our marketing and sales strategy.

New York, New York, Us

I oversaw Catchafire's marketing and programming to help bring our capacity-building services to more and more nonprofit organizations and expand our mission to mobilize the world's talent for good.Key focus areas included brand strategy and messaging, content, channel marketing, events, and customer education and support.

Brooklyn, New York, Us

I led digital campaigns for nonprofits, causes and brands — from strategy to execution. Clients included charitable foundations, advocacy groups, cultural institutions, Fortune 50 companies, and a movie studio. I helped oversee the agency's West Coast region, including business development, operations, and resourcing. And I supported the growth and development of our global Content & Campaigns team with thought leadership and mentorship.- Strategic and creative leadership on key accounts- Creative direction and concept development- Strategic communications planning across social, email, web, paid and earned media- Audience research leading to message development and testing- Performance analysis and testing leading to program optimization- Management of creative and delivery staff: writers, designers, developers and strategists - Team mentorship via creative reviews, weekly critique sessions, and monthly writing labs- Project plan development, team assembly and resource management- Development of knowledge sharing, QA and cross-team collaboration processes- Support for business development: proposals, pitches, scopes- Creative contributions to agency marketing- Thought leadership pieces, speaking events and internal education initiatives

Brooklyn, New York, Us

I helped grow a single-office, email-focused team into a group of 20+ email, social media and content strategists across five offices. Central to the majority of agency projects, my team worked closely with analysts and designers to create goal-focused comms strategies, evaluate performance, and bring them to life with compelling creative.As a manager, I hired more than a dozen team members and promoted just as many into new roles, broadening the team's skill set into social media and content strategy. I established weekly "writing lab" workshops, spearheaded agency thought leadership, and hosted annual team retreats. And I helped devise a flexible structure to scale the team and accommodate its growing range of skills and its geographic spread.- Management of multidisciplinary team across five offices and dozens of projects- Development of best practices for fundraising, social media, CRM, email optimization and cross-channel storytelling- Creation of fundraising strategies for nonprofits, customer loyalty strategies for brands, and awareness campaigns for causes and products- Review and quality control for the team's strategic and creative output

Brooklyn, New York, Us

I started at Blue State running digital programs for our wide range of clients, with a dual emphasis on creative excellence and empirical rigor. We took insights from our audiences and the data they provided, turned them into strategic plans, and executed digital campaigns with a test-and-learn approach. All of our work was evaluated based on clear objectives: dollars raised, votes cast, followers acquired, advocacy actions taken.During the winter/spring of 2008, I took leave from Blue State to work at Barack Obama's campaign HQ on the email team. And from late 2008 through 2010, I worked a part-time schedule while taking a full-time course load at Georgetown Public Policy Institute to earn a Master's degree in public policy.- Development and execution of digital comms programs for the museums, nonprofits and advocacy groups- Translation of client business goals into communications objectives and KPIs- Collaboration with analysts to design experiments, analyze performance and synthesize learnings- Copywriting and copyediting for email, social media, websites and ads- Execution of A/B tests and campaign performance analysis

San Diego, Ca, Us

I supported the newsroom with research, copywriting and digitization of the daily paper. I coordinated between the news and production/print sides of the newspaper. And I wrote the library's occasional research how-to column.

Associate editor at this monthly humor magazine (with a staff of five). I wrote and edited articles that ranged from fake classified ads to an interview with Seth MacFarlane. I helped plan events and stunts, including a 300-lb man dressed as Cupid distributing heart-shaped cheesecakes to NYC ad execs.

Master Of Public Policy, Public Policy Analysis

Bachelor'S Degree, Political Science And Government