Partner And Vice President, Design
Current
Jun 2019 - Present
AeroLeads people directory · profile
Alison Rushworth Email & Phone Number
Partner and Vice President, Design at BCG X
at
BCG X
1 work email found
@akqa.com
3 phones found area 203 and 127
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Partner and Vice President, Design at BCG X
Location
London, England, United Kingdom
Who is Alison Rushworth? Overview
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Quick answer
Alison Rushworth is listed as Partner and Vice President, Design at BCG X at BCG X, based in London, England, United Kingdom. AeroLeads shows a work email signal at akqa.com, phone signal with area code 203, 127, and a matched LinkedIn profile for Alison Rushworth.
Alison Rushworth previously worked as Partner and Vice President, Design at Bcg X and Vice President of Design at Bcg Digital Ventures. Alison Rushworth holds Msc. (Distinction), Human-Centred Systems from City, University Of London.
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Email format at BCG X
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{first}.{last}@akqa.com
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Profile bio
About Alison Rushworth
I am a design, innovation, and strategy leader with over 20 years of experience in transforming complex business landscapes. My passion is in building and scaling solutions by creating inspiring, creative environments that leverage insights from human behaviour, market trends, technology, and future visioning. I have a proven track record of using these insights to drive impactful change, fostering both innovation and sustainable growth.As an experienced people leader, I specialise in scaling high-performing, engaged multi-disciplinary teams, empowering them to solve complex challenges and deliver exceptional results. I am committed to creating cultures of collaboration, where diverse perspectives come together to build innovative solutions that transform businesses.Key Experience:* Human-Centered Design: Applying design thinking to solve business challenges and improve customer experiences.* Qualitative and Ethnographic Research: Conducting in-depth research to uncover insights that drive business strategy and product development.* Future Visioning: Anticipating market shifts and creating strategies that prepare businesses for long-term success.* Behavioural Design: Understanding and influencing customer behaviours to create impactful and relevant solutions.* Business Innovation: Developing innovative strategies that drive growth, disrupt markets, and create new opportunities.* Workshop Design and Delivery: Leading collaborative workshops to spark creativity, align teams, and drive innovation.* Methodology and Process Development: Building frameworks and processes that streamline innovation and drive repeatable success.* Product Management: Overseeing the development and launch of new products that align with strategic business objectives.* Building High-Performing Teams: Cultivating leadership and talent to deliver exceptional outcomes.* New Business Build: Leading business development initiatives that drive revenue growth and expand market presence.I thrive in environments where innovation meets strategy, and I am passionate about helping organisations navigate the complexities of growth and transformation. Whether leading teams, designing transformative products, or building new business ventures, I am committed to delivering solutions that create lasting impact development
Listed skills include User Experience, Information Architecture, Interaction Design, Digital Strategy, and 26 others.
Current workplace
Alison Rushworth's current company
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9 roles · 29 years
Alison Rushworth work experience
A career timeline built from the work history available for this profile.
Vice President Of Design
Jun 2018 - Jun 2019
Director Of Strategic Design
Jun 2015 - Jun 2018
Head Of Strategic Services
AKQA is an ideas and innovation company that specializes in creating digital services and products with 13 offices across Europe, Asia and America. My role in AKQA was to lead and manage the Strategic Services department providing capabilities in and around Analytics, Business Transformation, Planning, Strategy and User Experience and to work as part of the London Management Team.• Growth and management of the Strategic Services capability of 50 people within the London office• Lead customer experience strategist and designer on key projects including connected products, in car solutions and online banking• Act as a new business leader contributing to decisions on potential opportunities, leading pitch development and presentation• Primary consultant and client champion for major automotive, financial services and consumer electronics brands• Client services lead for the Coutts/RBS relationship including financial planning, forecasting and relationship management• Develop new strategic capabilities and go to market strategies across the agency including Data Science and Business Transformation• Ongoing strategic development of the practice; reacting to business, technological and societal change to ensure continual evolution of our services• Creation of cross-discipline design processes to enhance collaboration and efficiency• Development of a series of workshops and techniques that enable the rapidunderstanding of consumer needs and business goals to develop product ideas, featuresets for MVPs and programme ecosytems• Act as a strategic advisor to internal clients on how to use customer data to forminsights quickly and succinctly, and to put them to relevant use on projects• Quality assurance throughout the entire project lifecycle across all clients• Programme planning and resource allocation for projects ranging from small micrositesto 12 month application builds
Aug 2014 - May 2015
Head Of User Experience And Business Analysis
My role in AKQA was to develop our user experience practice, to lead the customer experience strategy across key global clients and to work as part of the London management team.• Over a period of 4 years growing a small-underutilised London team of 7 User Experience Architects to a fully billable 28 strong international practice• Lead customer experience strategist and designer on key projects including connected products, in car solutions and online banking
Nov 2009 - Aug 2014
Head Of Corporate Social Responsibility
- Developed AKQA’s policy on CSR- Launched a community ‘One Day’ initiative allowing all employees to take part in a series of pre selected community events- Introduced charity hackathons to use AKQA’s skills to create useful digital assets- Developed and continue to run a youth training programme. Creating a 4 day design programme to teach NEETs transferable design skills and soft skills
Jan 2012 - Jan 2014
Senior User Experience Architect
Mar 2007 - Dec 2009
Online Services
Freshfields Bruckhaus Deringer is a leading international law firm with 32 offices in 18 countries. My role was to lead the planning and design of intranet content for a user base of several thousand people in an international law environment, including continual usability design and evolution of strategic applications that deliver value-add services to lawyers on a 24/7 basis.
1999 - 2006
~7 yrs
Library Assistant
Imperial College is one of the premier universities within the UK, with a long investment in the development and classification of electronic services. I worked within the university at a time when it was moving its core collections to a self-service electronic environment, and was responsible for taxonomy development and data architecture for the Department of Computing.
1998 - 1999
~1 yr
3 education records
Alison Rushworth education
Msc. (Distinction), Human-Centred Systems
City, University Of London
Diploma, Design & Innovation
The Open University
Bsc. Econ (Hons), Information Science & Library Studies
Aberystwyth University
FAQ
Frequently asked questions about Alison Rushworth
Quick answers generated from the profile data available on this page.
What company does Alison Rushworth work for?
Alison Rushworth works for BCG X.
What is Alison Rushworth's role at BCG X?
Alison Rushworth is listed as Partner and Vice President, Design at BCG X at BCG X.
What is Alison Rushworth's email address?
AeroLeads has found 1 work email signal at @akqa.com for Alison Rushworth at BCG X.
What is Alison Rushworth's phone number?
AeroLeads has found 3 phone signal(s) with area code 203, 127 for Alison Rushworth at BCG X.
Where is Alison Rushworth based?
Alison Rushworth is based in London, England, United Kingdom while working with BCG X.
What companies has Alison Rushworth worked for?
Alison Rushworth has worked for Bcg X, Bcg Digital Ventures, Akqa, Freshfields Bruckhaus Deringer, and Imperial College, London.
How can I contact Alison Rushworth?
You can use AeroLeads to view verified contact signals for Alison Rushworth at BCG X, including work email, phone, and LinkedIn data when available.
What schools did Alison Rushworth attend?
Alison Rushworth holds Msc. (Distinction), Human-Centred Systems from City, University Of London.
What skills is Alison Rushworth known for?
Alison Rushworth is listed with skills including User Experience, Information Architecture, Interaction Design, Digital Strategy, User Centered Design, Usability, User Experience Design, and Strategy.
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