Marketing is storytelling. It's telling the story of your brand, and making it compelling enough for someone to say, "I WANT THAT. I NEED THAT IN MY LIFE!" I've always been a storyteller, starting as a community journalist out of college. Then I told the story of tourism in the Finger Lakes Region of New York as the Marketing and Communications Manager. Now, I tell the story of food, which is where my passion is. Food is comfort. Food is nourishment. Food is community. Food is life. As the Director of Marketing for DiBella's Subs, I'm lucky enough to go to work every day sharing the story of a truly outstanding brand ... home to THE BEST SUB YOU'VE EVER HAD!
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Director Of MarketingDibella'S SubsRochester, Ny, Us -
Director Of MarketingDibella'S Subs Feb 2015 - PresentRochester, Ny, UsAt DiBella’s Subs, I am responsible for all marketing and communications (external and internal) for 46 submarine sandwich restaurants across NY, PA, OH, MI, and IN. This includes managing a team of three and various marketing agencies.R&D, limited time offers, management of our loyalty program and online ordering are all a part of our daily marketing activities. Growing brand awareness is priority #1, and we accomplish this in a variety of ways with print, radio digital, social and direct mail advertising as well as working to grow community and charitable partnerships.
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Marketing And Communications ManagerFinger Lakes Visitors Connection Mar 2009 - Feb 2015Canandaigua, Ny, UsFinger Lakes Visitors Connection is the official tourism promotion agency of Ontario County in the Finger Lakes Region of NY State. During my time as Marketing and Communications Manager, I lead all internal and external communications and public relations while working with a diverse group of hotels, restaurants, bed and breakfasts and attractions. -
Adjunct ProfessorSt. John Fisher College Sep 2013 - Aug 2014Rochester, Ny, UsExposed students to the business and economy of tourism while encouraging critical thinking and problem solving in relation to tourism economic development within communities. -
Editor, The Golden TimesMessenger Post Media Sep 2007 - Mar 2009As editor of The Golden TImes, I develop and edited all content for publication. I also lead the marketing, design and advertising efforts of shifting the publication’s demographics from the senior citizen demographic to the boomer demographic.
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Sunday EditorMessenger Post Newspapers Jun 2007 - Mar 2009UsMessenger Post is a newspaper company based in the Finger Lakes region of New York State. As Sunday Editor, I edited and designed all content for the Sunday edition of the Daily Messenger. Responsibilities included Producing entire sections of newspaper including editorial and photo content. I also managed a staff of six to eight people each weekend including story development, breaking news coverage and photography assignments. -
Copy Editor/ReporterThe Palladium Times Sep 2006 - May 2007Writing, editing and paginating for a daily newspaper in Oswego, N.Y.
Aj Shear Education Details
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Rochester Institute Of TechnologyTourism And Travel Services Management -
State University Of New York At OswegoJournalism
Frequently Asked Questions about Aj Shear
What company does Aj Shear work for?
Aj Shear works for Dibella's Subs
What is Aj Shear's role at the current company?
Aj Shear's current role is Director of Marketing.
What schools did Aj Shear attend?
Aj Shear attended Rochester Institute Of Technology, State University Of New York At Oswego.
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