Scale new team into sophisticated marketing organization through direction, creation, and implementation of operational processes, KPIs, and optimized workflows. Establish operating rhythm of organization, including communication framework, quarterly and annual planning and reporting, and weekly staff meeting facilitation. Oversee marketing budget, planning, forecasting, and reporting to ensure accountability in highly regulated industry. Manage creative team of events, copy, design and strategy. Establish brand guidelines and manage legal compliance. Build stakeholder relations with cross-functional teams, including product, sales and engineering. Program manage key strategic initiatives for leadership.-Mentored colleagues through the Women in Experian program-Increased creative output by 11% through process optimization-Achieved 13% reduction in unplanned work through implementation of PMO-Reduced marketing spend by 25% through audits and bringing work in-house

Served as Chief of Staff and trusted advisor to VP of Marketing and CMO, spearheading key initiatives and scaling corporate marketing team from start-up to IPO-ready. Directed PMO and established sustainable processes to optimize workflows and enhance cross-functional team collaboration. Managed staff and served as liaison between directors and executives. Built stakeholder relations and delivered executive communications to sales and product weekly. Managed scoping and SOW creation, owned vendor relationships, managed contractors, and served as primary point of contact for global brand agency. -Oversight of $29M CMO budget across creative, product, campaigns PR and events -Program directed global rebrand including messaging, visual identity, campaign planning, agency management-Owned cross functional communications with stakeholders and executive teams -Earned Armis Pioneer Award for creation and implementation of Rapid Response program during critical attacks

Created an operational platform and organizational strategy to establish a corporate content department from the ground up. Established organizational structure and staffing models. Acted as chief of staff and strategic advisor to VP, establishing processes, communication frameworks and policies to ensure seamless operations with cross functional teams. Spearheaded budgetary planning, allocation, and reporting to ensure optimal allocation of multi-million-dollar budgets. Oversaw strategic initiatives for leadership, including Points of View (PoV) and global rebranding efforts. Managed teams and provided coaching and mentorship to employees. -Program managed successful global rebrand and brand launch across seven geographies-Awarded NetApp Master Collaborator Award for exceptional ability to foster cross-team efficiencies -Managed diverse team of 20 contractors, 15 vendors and global brand agency-Resolved staffing issues and facilitated interdepartmental communication

Clients: Aetna, AmEx, Barclays, CDW, Comcast, IBM, IHS, Level 3, Lenovo, Mentor Graphics, Premier, Inc., School Specialty, SiemensResponsible for leading strategic direction and account growth on blue chip clients operating in the B2B sector; delivering innovative, results-driven marketing, sales enablement and sales alignment solutions, including product and corporate branding, value proposition and message development, and internal and external selling strategies and content marketing strategies; accountable for fiscal management of accounts, as well as overall fiscal planning and management laddering up to Ogilvy corporate strategies; responsible for bringing in new business accounts; project management, team management and leadership

Serve as internal strategic marketing adviser to product and sales management. Responsible for crafting, managing and executing messaging and positioning for B2B products, and designing innovative, results-based marketing programs with an emphasis on digital and email marketing campaigns.

Responsible for consultation on strategic communications planning; developing long- and short-term marketing communications plans; creating brand strategy and training teams on branding processes; presentation development and delivery; project and budget management; ROI analysis; consumer analysis; product positioning; copywriting

Clients:TDAmeritrade Institutional, Pinnacle Bancorp, Colorado Lottery, Black Hills Corporation, Steamboat Ski Resort, 2020 TaxResolution Work: Responsible for strategic direction in re-branding and branding initiatives for several multi-million dollar corporations; development of fully integrated advertising and marketing campaigns; creation of viral marketing and web strategies for clients; management of all broadcast, print, POS and OOH production; management of account service teams; development of creative briefs and liaison with creative and production teams; day-to-day client relations; budget development and management; RFP response; team growth and development; public speaking and presentations

Clients: AT&T Alascom, North West CruiseShip Association (NWCA), Alaska Marine Highway System, Alaska Travel Industry Association (ATIA), Alaska Oil and Gas Association (AOGA), Era Aviation, Alaska Permanent Fund Corporation, Evergreen Natural Resources, Alaska Medical Association, Kensington Gold MineWork: Managed broadcast and print advertising, branding, strategic planning and public and media relations on accounts ranging from tourism to telecommunications; created marketing plans for multiple clients; led government relations initiatives; provided strategic direction for account coordinators; responsible for writing, developing and presenting RFP/new business pitches; budget creation and management; wrote and managed e-newsletters and websites

Responsible for strategic communications planning, generating positive media and positioning UTHSCSA as a leading research facility. Responsible for copywriting all print advertising and publications; wrote and produced all television promotions; contributed to employee internal newsletter; served as editor and chief writer of The Mission, an award-winning medical magazine with a circulation of 40,000+; wrote and distributed press releases to gain media exposure and funding for UTHSCSA programs; responsible for strategic planning and promotions of UTHSCSA products

Reported and produced, wrote and executed newscasts for various television markets including network owned-and-operated stations, supervised newsroom staff, managed story content and treatment.