Responsible for developing and executing comprehensive marketing strategies to promote company’s brand, products, and services across all Owned and Operated channels. Collaborate with cross-functional teams such as Business Development for new brand partnerships, Product for improvements and optimization to UI/UX on platform, and Production for developing new or existing content for brand partnerships. Manage brand partnership campaigns to deliver agreed upon KPI’s and deliverables. Define and manage the marketing budget. Drive brand awareness through various marketing initiatives, including advertising campaigns with Google/Meta/CTV, public relations, social media. Develop and execute digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing.

Project Manager Borders American Cask Program - Barrel SelectSipper’s Bureau - Virtual Experiential EventsBottle of the Month Club

I help beverage brands such as distilleries, wineries, breweries taprooms and cocktail bars explore their end-to-end experiential fan engagement. Whether it's at the brand home, on the road or virtual, we use some proven systems, strategies and partnerships in order to leave a lasting and memorable experience for anyone that interacts with your brand. Not all brands are the same and that is why we take a unique approach by filling only the holes needed in order to keep as much authenticity with key brand stakeholders as possible.Here are some aspects of the business we focus on: - Tours, Tastings and Experiences- Retail, Gift Shop and Merchandise- Clubs, Loyalty and Memberships- Events - Onsite and Offsite, Festivals and Trade Shows- Restaurant, Bar and Cocktails Programs- HR and Team Culture- Marketing your location as an attractionWhen a deeper look at the marketing, branding, design and sales strategy is required, I work directly with our Digital Natives and Beer Marketeers division and other outside vendors as needed in order to complete a full brand strategy.

Manage “POD” of Clients for digital marketing services such as social media, dynamic digital experiences, brand home and location-based targeted marketing.

- Execute Partnership program for brands, creators, media and app users/tasters. - Integrate creative video assets for social media platforms. - Collaborate on Bottle Club, Membership and Subscription Strategy

Responsible for all aspects of the distillery as an attraction and for anything guest-facing including tours, tastings, retail gift shop, food and beverage and private events. Oversee multiple supervisors and individual contributors to execute business operations as while also utilizing distillery as a marketing tool for the larger NGBD brand. Collaborate with other departments including offsite events coordinator, creative and social teams, office and administrative staff to accomplish auxiliary goals for brand and facility. Report directly to the Director & Founder and work closely on the design and vision of the Hospitality program.

Hire, train, oversee and schedule for 20+ FOH staff. Educate and coach staff on steps of service and new product. Execute daily operations for restaurant, keeping food costs at or below 30% and labor at or below 25%. Develop cocktail program, manage wine, beer and spirits inventory, keeping beverage costs at or below 20%. Interact with sales reps on new product.

Assist beverage consultant in creating new cocktails for each season. Track all 480+ whiskeys in house and design whiskey book for guests. Interact and educate guests and staff about different whiskeys and spirits. Track daily sales numbers and product mixes on POS. Execute weekly bar schedule, order daily items needed for operation.

- Assisted Production Support Manager, Studio Manager and General Manager in company operations- Maintained existing client relationships and cultivated new client base- Negotiated and estimated cost per item and packages- Partnered with major label Production Managers in Southern California and from all over the world to - advance and promote shows- Advised and consulted with directors and producers for American Idol, The Voice, and America’s Got Talent regarding backline and audio prop gear

- Assisted Rental Department Manager with maintenance, organization and preparation of all product lines- Oversaw quality control of all inventory- Coordinated product delivery and set up at recording studio

- Assist the Rental Department Manger in the maintenance, organization and preparation of all gear within department. - Quality control of each instrument, guitar re-stringing and tuning, amp servicing, re-heading and tuning drums and cleaning of all equipment. - Deliver, setup and prepare drums percussion, guitars amps and keyboards stored at Soundcheck facility to recording studios in Nashville for recording sessions- Assist, set up and maintain backline to corresponding show and interface with musicians playing gear