Andrew Wagner Email & Phone Number

San Francisco, Ca, Us

Everywhere, Us

• End-to-end execution of 8 million weekly push notification, email and in-app touchpoints out of Braze• Utilize Amplitude to build charts, notebooks & dashboards to monitor/optimize campaigns• Implement weekly multi-variant testing and creative experimentation campaigns. Provide insights toProduct and Creative teams for optimization• Manage, plan & implement monthly CRM calendar delivering touchpoints to over 5 million users• Create segmentation groups for onboarding, weekly/monthly engagement, churn & win back• Collaborate with Product, Data & Tech teams to implement personalized automated campaigns, MVPlaunches and full product rollouts• Support subscription-based product launch and adoption• Report directly to Sr. Marketing Director. Part of a small team that focused on revenue optimization& lifecycle marketing• Manage monthly sweepstakes initiatives increasing app engagement by 23%

La Crescenta, California, Us

• Identify testing and optimization opportunities to increase Active customer segments and reduce Churn and One-Time depositors/users• Collaborate with analytics team to analyze lifecycle migrations and develop behavioral micro segments• Build integrated marketing campaigns utilizing email, push notifications and social media retargeting• Develop personalization tactics for communications, mobile website and app experiences• Utilize google analytics to track last touch attribution for campaign channels

La Crescenta, California, Us

• Implement, analyze and optimize lifecycle email and retargeting campaigns through predictive modeling platform ‘Optimove’• Liaison between Marketing, Product and Technology departments to optimize internal platform integration with Optimove • Project Management lead for the email platform migration from Mailchimp to Optimail (Sendgrid)• A/B test offer and funnel strategies through discount, product engagement bonuses and rewards points program• Research, respond and advise customer service department to mitigate customer facing issues • Drive revenue and KPI’s through integrated marketing plans and campaign prioritization• Ecommerce offer setup and planning through an internal proprietary platform• Responsible for managing relationship with Optimove Director of Customer Success• Collaborate/advise CRM team on strategies for targeted calendar based promotions

La Crescenta, California, Us

• Manage, plan and implement CRM calendar campaigns and promotions (email/direct mail)• Develop creative briefs for integrated marketing campaigns• Ensure accuracy and compliance for all direct mail and banner creative prior to campaign launch • Plan, develop and coordinate A/B tests for subject lines, CTA buttons, imagery and offer strategies• Build email/campaign targets based on customer segmentation groups• Maintain KPI and engagement metrics for campaigns• Manage direct mail budget and liaison with DM vendors• Build presentations and present key findings at monthly executive meetings

La Crescenta, California, Us

• Manage $3MM Offline media budget• Negotiate DR rates and traffic :30, :60 and :120 TV spots• Exceed company $200 CPA goal• Collaborate with Digital Media Manager on day part and geo targeting campaign strategies• Expand offline TV ad placements by testing into prime/fringe which lead to company needing to outsource additional call center resources• Key point of contact for outside media buying agency and PR agency• In house producer for radio and direct response TV spots• Manage video editors and videographers for :30, :60 and :120 TV spots• Engineer VO talent recording sessions for radio spots• Manage print vendors for direct mail CRM campaigns

Education record

Education record