SparkPlug solves the multi-billion-dollar problem of influence at the point of sale. In CPG verticals with complex, diverse, and expensive products (think beauty, outdoor gear, and consumer electronics) up to 92% of customers take the exact recommendation of the point of sale employee, but retailers lack the tools to manage and maximize that influence, brands lack scalable trade marketing channels to ensure their product is the first recommendation made, and employees lack the opportunity to achieve the economic outcomes they deserve. We fix that.2024 Inc 5000 #1372024 Inc Best Workplaces

Helping people have their moment with organic, whole-leaf tea. Built a luxury product, sustainable supply chain, thriving DTC community of loyal e-commerce purchasers, and network of distribution and retail partners from elite local establishments (Spa at the St. Julienne) to beloved national grocery chains (Sprouts Organic Market).

Started in Client Service department helping the world's largest pension and sovereign wealth funds understand markets, protect their portfolios, and allocate capital intelligently. Among many other projects, developed financial models for Japanese and Australian equity markets, Central Bank of Mexico policy, and cryptocurrency pricing trends. I thought Bitcoin at $4k was overpriced in mid-2017, so it's probably good that I'm no longer an investor.Moved to Research division where I created quantitative indices of economic uncertainty and suffering as a member of the personal research team for founder Ray Dalio and created long term forecasts for CIO Greg Jensen to predict the impact of alternative energy and electric vehicles on oil demand. Ultimately recruited by the head of the Trading department to be the first product manager for the Disruptive Technologies lab. Led a team of developers using modern machine learning techniques to optimize trading strategies and build tools for investors.

Learned to swim in the roughest seas around -- excelled in the internship "Investment Associate Class" and received full time employment offer from the world's largest hedge fund.