Designed omni-channel marketing and advertising (PPC/Social) strategies aligned with client objectives for Amazon, Facebook, Instagram, Shopify and Google Shopping.Launched and managed successful digital marketing campaigns for a client base of Fortune 1000 brands and large organizations. Developed interactive analytics and performance dashboards to measure campaign performance and efficacy against client targets. Performed market research activities to find actionable opportunities and improve campaign performance. Collaborated with cross-functional teams to deliver engaging, effective campaigns and digital user experiences. Identified opportunities to gain efficiencies and streamline processes utilizing continuous improvement methodology. Assisted with creative brief development, execution, and follow up as needed.

Omni-channel advertising and digital marketing (PPC/Social) specializing in Amazon, Facebook, Instagram, Shopify and Adobe Magento.Launched and managed successful digital marketing campaigns for a client base of Fortune 1000 brands and large organizations. Created visual content and written copy for digital advertising campaigns including dynamic graphics, custom animations, profile banners, thumbnails, product photos and more. Maintained professional certifications for advertising and marketing on major platforms to stay current on all relevant strategies and processes.

Leader for the digital transformation within the Injection Molding Department, focusing on Continuous Improvement with Kaizen/5S principles.Designed and developed web and mobile applications within the Microsoft Power Platform.Analyzed business processes, front line operations, and assessed capabilities of current operations to establish project goals and targets.Identified processes to empower the team to perform their duties with greater efficiency, safety, and quality.Managed the development of the data platform, connecting on premises SQL server data with SharePoint, Azure, and AWS data.Maintained a robust design system, visual identity, communication manual, and style guide for all applications, user experiences, and tools.

Developed and implemented strategies that leveraged digital platforms to create positive returns for clients.Worked with B2B and B2C clients to effectively reach their ideal customer through digital marketing.Supported WordPress sites for clients including configuration of plug-ins and design of front end content and visuals.Created psychographic customer/client profiles for use in digital advertising including the development of customer personas.

Designed and managed Facebook Advertising campaigns using targeted demographics and detailed customer profiles. Optimized Facebook Advertising campaigns by analyzing campaign efficacy and setting tangible goals based on hard dollar ROI. Designed and executed social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.Generated, edited, published daily content (original text, images, video or HTML) that built meaningful connections with the audience and encouraged action and participation from the audience.Created and optimized company profiles within each platform to increase the visibility of company’s social content and measure results.Continuously improved strategy by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the informationCollaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions among stakeholders.

Designed and managed a state wide disaster volunteer recruitment and training program.Recruited non-profit programs and their members to take part in disaster response and relief.Served as a liaison for the Community Chapters and the Volunteer Resources Department for the region.Provided assistance with regional volunteer recruitment and provided training programs to all new emergency services volunteers in order to expedite the process and to activate volunteers more quickly in the event of a disaster.Used Volunteer Connections and SABA (web based training platform) to design training paths, on-board volunteers, post training schedules, and measure progress.

Supervised and coordinated twelve 18-24 year olds in performing community outreach projects in the areas of disaster recovery and emergency preparedness.Served as liaison between the Federal Emergency Management Agency, AmeriCorps staff, and Corps members to accomplish project objectives and detailed mission goals.Managed budget of over $50,000 during projects and submitted written reports regarding project progress, incidents, and team achievements.Promoted member growth by mediating and resolving interpersonal conflicts, providing leadership opportunities and feedback, and assisting with career and education planning.