Aj Cooper Email & Phone Number

Nashville Metropolitan Area

Supports the development and execution of media relations, influencer engagement, and content creation for Red Bull's Delta Region.- Tells stories and brings the voice of Red Bull to life in the Delta Region across sports, culture and brand initiatives with the objective of driving impact, engagement and conversation. Marketing priorities include athletes, motorsports, skate, surf, basketball, gaming, music and dance.- Supports the development and execution of regional marketing communications plan making sure all projects remain on-budget and achieve planned KPIs. Focusing on quality over quantity.- Ensures that regional campaigns are consistent with global and national strategy across earned media (editorial + social), Red Bull’s owned media network and social platforms, influencer engagement, events and content production. Demonstrating understanding of changing media landscape and creative tactics needed to reach target audiences. - Builds strong relationships with and create unique brand-led experiences for network of athletes, content creators, influencers, media and communities.

Remote

Hired to support Sr. Manager, Communications in the development of communications efforts with the goal of increasing awareness of and affinity for the Red Bull brand.

Remote

Contracted through May 2021 to bring Anheuser Busch marketing program to life in key markets throughout the US. Supported the successful execution of brand activations from concept development and preproduction through production and day-of-event execution.

Greater Denver Area

-Works hand in hand with the account and creative teams to take projects from conception to completion.-Develops and organizes client presentations including industry and competitive research as needed.-Vendor sourcing and management of production / fabrication elements, premiums, samplings, and event technology.-Ensures flawless campaign, project planning and onsite execution for Pepsico brands.-Co-led and managed LIFEWTR Beautification project. A nationwide school and community centre mural installation initiative to draw awareness to importance of art education.-Planned and coordinated activations for the Pepsi Recycling Tour as well as managed the day to day operations.-Laid off due to COVID-19**

-Identified as apart of an elite, hand-selected group of the top 10 performing Student Brand Managers in the country (out of over 300) that works very closely with the Consumer Collecting department at Red Bull HQ to improve and innovate within the collegiate program.

Tallahassee, Florida Area

-Responsible for all brand marketing and promotions for the brand on Florida State University's campus.-Creates, develops, and implements on-campus Red Bull events and initiatives.-Supports Sales Manager by identifying potential new on and off-premise accounts. -Conducts campus research via surveys developed by corporate to better identify the market. -Schedules and plans can samplings by Red Bull Wings Team.-Plans and executes large-scale events on campus and distribute Red Bull products to students in unique ways to increase brand awareness and engagement. - Correspond with Red Bull representatives, campus administration, student organizations, and professional athletes about activation events and media opportunities. - Details weekly reports for Consumer Collecting Specialist and Brand Marketing Manager.

Greater Atlanta Area

-Lead the strategic conceptualization, production, and execution of activation & communications’ plans for a Red Bull SOBU athlete project.-Applied audience-centric communications strategies across the PESO model to continue to build Red Bull’s authenticity, relevancy, and brand love across the sportive landscape with targeted distribution. -Ensured athlete projects, activations, and initiatives match with Business Planning priorities and shifting priority audiences.-Created and executed Instagram stories for @NeymarFinalFive as well as Red Bull’s Global Snapchat. -Hired and managed photographers on-site for Neymar Jrs Five - US Finals in Miami.-Developed shot lists and schedules for on-site photographers.-Organized and built out pitch forms for potential content pieces that were submitted to HQ. -Developed content plans for Red Bull Events’ Facebook page and maintained individual event pages.

Greater Nashville Area, Tn

-Worked closely with marketing director to develop project strategy and meet client expectations and deadlines.-Conducted research on clients and competitor brands to implement the best marketing tactics; provided recommendations to team members.-Attended various new business meetings and pitches for potential new clients. -Helped lead the development and creation of the "growth wall" in the redpepper space. The wall is a visual, aesthetically pleasing representation of employees goals and aspirations. -Organized and assisted with outside client workshops and events.-Set up and maintained space standard throughout different events.