Akiva Wagner Email & Phone Number

Israel

Israel

Account lead for a US-based, industry-leading, global QSR brand, as well aslead and consultant for a range of other B2C and B2B client accounts.• Lead on providing content strategy and data-driven insights for industry-leading global brands (both B2B and B2C), creating narratives based on trend analysis and data performance to drive audience engagement and traffic.• Cross-functional collaboration with PR, Product, Creative, Social, and Marketing teams to align and implement cohesive, data-backed content strategies.• Conducting keyword research, competitor performance and activity, and performance data analysis to identify opportunities to optimize existing pages and develop new content, increasing organic traffic and aligning with evolving market trends.• Extensive experience with analytics tools (Ahrefs, SEMrush, Google Analytics, Google Search Console, Looker Studio), with strong skills in building reporting dashboards, creating infographics, data storytelling, and visualization.• AB Testing on-page features with the aim to implement page improvements based on test data to increase conversion rate and other primary marketing metrics.• Cross-channel collaboration partnering with a range of channels such as PR, Creative, Product, Development, and Social to align with strategy and project planning.• Conducting in-depth research of trends and performance data analysis to identify opportunities to create high-quality content, content optimization, exploring content gaps, and competitor activity.• Lead on creative and content-focused projects such as blog expansions, new content development, and content optimization, with the aim to increase online visibility, engagement, and traffic.• AB Testing UX features with the aim to improve conversion rate and user experience.• Technical auditing analyzing aspects such as site architecture and page speed.• Designing and creating infographics and presentations to display and story tell projects and highlights.

Israel

London, England, United Kingdom

• Creating content based on SEO opportunities to improve organic visibility.• Writing and publishing online articles for the company’s website.• Working with the CMS to add and edit online content.• Monitor performance against targets and objectives using tools such as Google Analytics and Google Search Console.• Conducting in-depth keyword research using SEO tools such as Semrush and Ahrefs.• Resolving site content issues regarding search engine indexing and performance.• Collaborating with other marketing channels and teams, including PPC and Design.

London, England, United Kingdom

Technical SEO:• Technical optimisation reports and recommendations (e.g. Technical audits, Hreflang reports, and Schema markup).• Site migrations and redirect mapping projects.• PPC & SEO collaboration.• Quarterly, monthly and weekly reporting using Google Data Studio and Excel.• Performance and data analysis using a wide range of performance and tracking tools, including Google Analytics, Adobe Analytics, Google Search Console, SEO Monitor, and STAT.Content & Performance:• Researching keywords and phrases, using tools such as Ahrefs, Semrush, and Google Keyword Planner, to understand audience behaviour and user intent.• Composing and optimising on-page content for web pages.• Writing and optimising meta data for Google snippets.• Providing recommendations and insights for web design, user experience, and internal linking.Client and project management:• Main point of contact on client accounts and take lead on several projects and tasks.• Working with scopes of work and roadmaps.• Collaborating with media planning, creative and digital channels within the agency network.Other responsibilities:• Managing and training SEO intern.• Designing, writing and publishing the Havas Monthly SEO Newsletter.• Member of the New Business Team and Training Team.• Developing and conducting SEO training sessions.Clients:• Maersk, O2, Legal & General, Ella’s Kitchen, Liberty Specialty Markets, Sainsbury's, RED Driving School.

London, England, United Kingdom