Antonio Parada Email & Phone Number

Florida, United States

As Lead Senior Producer and Director for the Zumba App, I drove its successful launch by delivering 5,000+ hours of content on time and on budget. I streamlined production workflows, implemented post-production efficiencies, and integrated a turnkey livestream model. Partnering with marketing, creative, tech and music teams, I contributed to advertising campaigns and content strategies, achieving a 70%+ class completion rate and 90%+ class rating. I leveraged a top-tier network of creative talent, proposed innovative solutions like Unreal Engine, and enhanced USA-LATAM connectivity for agile operations.

New York > Puerto Rico > Miami

I am the Founder and Executive Producer of Engage Collective, a cutting-edge creative studio that thrives on the power of collaboration among the finest talent across the United States. Our mission is to deliver world-class services to esteemed networks, agencies, and brands.Led and orchestrated a diverse team of over a hundred production crews, encompassing directors, producers, motion designers, 3D artists, illustrators, music producers, creatives, and programmers spanning the US, Europe, and Latin America.Managed various facets of the business, including sales, production services, client relationships, international vendor liaisons, and media outreach.Our esteemed clientele includes renowned names such as Coca Cola, FIFA, KIA Motors, MILK, DIRECTV, FORD, DISNEY, HBO Latino, Mc Donald's, Verizon Wireless, Sony Music, Honey Bunches of Oats, NyQuil, Chapstick, AARP, Knorr, FlatRate, HughesNet, Wusthof, TG&L, Pfizer, Nabisco, P&G, Philip Morris, Adidas, Absolute, Tecate, Cardinal Health, and many more. We cater to diverse markets, including Hispanic, General Market, and the LATAM region.Engage Collective is committed to innovation, excellence, and collaborative synergy, propelling brands to new heights. Let's connect and explore opportunities to collaborate!

Remote

Lead Integrated Producer | Spectrum One Targeting General, Hispanic, and African American Markets | US National TV, OTT, and Digital MediaLead a groundbreaking achievement by leading the production of Spectrum's most efficient campaigns to date, delivering three on-budget and highly effective campaigns within a record-breaking 60-day timeframe. These campaigns encompassed intricate California shoots at multiple locations, featuring stunt rigs, aerial filming, and coordination with Hollywood union crews. Led a team in managing a $1.5 million production budget, achieving a 20% reduction in production costs while maintaining quality standards.Key Responsibilities:Production Expertise: Drove the end-to-end production process, ensuring seamless execution of high-impact advertising campaigns. Managed every aspect, from pre-production planning to post-production finalization.VFX & Audio Mastery: Supervised multiple VFX and audio studios to cater to Spectrum's high-volume post-production requirements. Overseeing the development of more than 100 TV, digital, and radio spots, I ensured that each project was a true reflection of the brand's values and objectives.Financial Oversight: Managed the financial aspects of production, meticulously tracking budgets and expenses. This included cost-effective resource allocation and negotiation, optimizing financial efficiency while maintaining the highest production quality.Team Building: Played a pivotal role in onboarding freelancers, video editors, voiceover talents, and post-production staff. This extended to both project-specific and department-wide recruitment, fostering a dynamic, innovative, and talented team that consistently delivered exceptional results.

Miami, Florida

Transforming Ideas into Impactful Content In my role as Head of Content Production at Product 81 Creative Lab, I've had the privilege of spearheading and supervising an array of dynamic initiatives that blend creativity, strategy, and execution. With an unwavering commitment to excellence, I've steered multiple projects to success while fostering partnerships and delivering immersive brand experiences.Conceptualized and brought to life over 70 digital content projects, spanning product campaigns, documentaries, web series, podcasts, motion graphics, and traditional TV spots for our valued client, South Florida Ford. Managed the end-to-end production process, ensuring each project was executed with precision and exceeded client expectations.Collaborated seamlessly with in-house and external teams to drive efficient, timely, and impactful creative results.Led planning and production for 30+ brand experiential events and art exhibitions across South Florida. These events incorporated fine art installations, interactive brand activations, projection mapping, audio/visual setup, music performances, and efficient street team management.Orchestrated memorable brand experiences that captivated audiences and strengthened our clients' market presence.Supported and managed partnerships with prestigious organizations including Miami Dolphins (NFL), Florida Panthers (NHL), Miami Marlins (MLB), United Way, FAU, Autism Speaks Foundation, Aqua Cross, Cystic Fibrosis Foundation, Susan G. Komen for Cure , PAMM, Spinello Projects and Wayne Akers Ford's "START" program.We build strong and lasting relationships to improve the visibility and social impact of our brand, while fostering collaborations with local and national institutions.

Santurce, Puerto Rico

• Espacio Minerva, is a multidisciplinary culture art space for creative programming, brand activations, art exhibitions, entrepreneurship in the city of San Juan, PR. (Santurce) • The opening of Espacio Minerva attracted more artists, merchants and citizens to the neighborhood, who were inspired to see a fertile place for the revival of the local economy.• This movement caught the attention of investors who came to the Santurce area to boost economic growth by injecting capital, developing their own proposals, as well as financing private projects.• Our impact: In less than a decade, the district was populated with restaurants, cafes, bars, tech companies, co- working spaces, creative companies, Airbnb residences, retail stores, tattoo shops, and the activation of the traffic of local visitors and tourists attracted for progress.• Espacio Minerva received over 30,000 visitors in its first two years and collaborated with universities, government and cultural institutions, artists, non-profits, advertising agencies, corporate events, and business accelerators. • Today Espacio Minerva continues to operate under the same principles linking the community and the arts under the name of Pública Espacio.

Greater New York City Area

Responsibilities include consulting and collaborating with Verizon Wireless, to bring creative and technical skills to a wide range of broadcast & digital projects.Management of staff, production teams and crews. Maintain and foment growth of client relationships.Establish, manage, and clearly communicate overall timelines, project deliverables, and resourcing needs related to production.Advise creative teams during concept stage on production costs and execution options in order to deliver the highest quality work for the most efficient timeline and budget.

Greater New York City Area

Lead vendor negotiator for Kare Distribution. Secure Kare Distribution (#1 International Calling Card Company in the USA) as an in house client and executes their advertising TV and Radio campaigns for 2 consecutive years. Creative development, planning and implementation of events and promotional programs for Anheuser Busch/Budweiser in the Hispanic market, with the objective of reinforcing brand equity and sales in thearea.

Greater New York City Area

Qualified Jr. Agency Producer for the Pantene Latin American account, produced Full-Up Television, Radio and Animatic Test Commercials. Experience leading projects through all phases of the production process. Bidding, Talent, Schedule, Development.

Greater New York City Area

Assisted in planning and executing the 2002 promotional efforts for Coors Light in greater NJ. Maintained daily contact with distributor’s sales force. Developed and implemented key on-premise account programs geared to generate brand preference for Coors Light among Hispanic consumers. Responsible for growing HM share of Coors Light by 200%+ in target on-premise accounts in FY’2002.