Seasoned marketing strategist with over 20 years of experience. I have crafted brand platforms, designed marketing plans—and developed brand identities, advertising campaigns and customer experiences that connect products and brands to their target audiences. I love adding value and creating competitive advantage through strategy and design. Creative problem solver. I enjoy bridging the gaps between vision and implementation, quantitative reasoning and qualitative intuition, best practices and innovation. I enjoy challenges that require striking the right balance. Team player, collaborative leader. I work to build trust and achieve shared goals amongst a variety of stakeholders—whether an intern, peer, external resource, corporate executive or members of disparate silos. As a consultant, my collaborative approach has resulted in a long history of successful partnerships, satisfied clients and highly-productive engagements. Specialties: Marketing Strategy and Planning, Market Research, Brand Strategy, Brand Development, Brand Management, Communications Strategy and Planning, Employee Engagement, Internal Branding and Communications, Advertising Campaign Development, Creative Direction, Graphic Design, Copywriting and Editing, Media Strategy, Social Media and Digital Marketing, Content Marketing, Client Services, Account Management, Project Management, Partnership Building, Team Leadership and Management, Operations and Business Management.
Listed skills include Marketing Strategy, Business Strategy, Strategic Communications, Brand Development, and 11 others.